As most businesses know, Marketing is essential in any business venture. That is how businesses spread the word about their products and services and attract potential customers.
If is a known fact that most small businesses do not always have enough resources to compete in the classic advertising race with the larger companies. That is where Social Media Marketing comes into play. Although the large companies do use Social Media Marketing, many small companies can equally compete in this arena. Social Media Marketing is very attractive to all businesses, especially small ones, because it offers direct access to a wide range of internet users which in turn can be potential customers.