No doubt you’re aware of the explosion of internet-enabled mobile devices like the iPhone and the iPad. More and more people are doing most of their communicating and researching on the web using these type of devices.
What you may NOT know though – is that even if you have a website for your business, you may be completely invisible to people using these mobile devices.
Over the last two to three years, the number of people who access the internet on mobile devices have skyrocketed. This is due to the popularity of smartphones like the iPhone and Blackberry, as well as
tablets like the iPad. This not only changes how many people are using the internet, it also changes how you need to market your business online. People who are accessing the internet through these devices are doing some fairly specific things, and they’re doing them through devices with much smaller screens and keyboards than the typical computer.