The relationship existing between two businesses in which no end consumers are involved is called the business to business marketing. It is more known as the B2B and is nothing new in the industry although with the gigantic rise of technological advancement, the marketing type has come to embrace the changes as well.
Before the term business to business or B2B became popular, the relations happening between these enterprises are largely known as the capital goods or industry goods marketing. These names distinguish the B2B marketing to the other type of marketing, the B2C, or business to consumer.
The difference and similarity of B2B and B2C
It is in contrast to the business to consumer marketing, in which the relations existing happen between business and end consumers. The business has direct contact with the consumers to encourage them to make their purchase decisions favorable to the company and be loyal through the years. The B2B marketing does not deal with the consumers although they are the end-users who will consume the service or product it markets.
Business to business and business to consumer marketing types have essentially the same fundamental principles. Both choose target markets and based from them, they make their marketing decisions, such as in coming up with prices of their service or good and selecting the type of distribution and promotion they would employ.However, in the way the issues are addressed, there is a clear distinction. The nature of business buying is largely dependent on the professional buyers, multiple decision makers, and the potential of having long term relationships. This is unlike the business to consumer marketing, which depends on the single decision maker and has a short buying or sales cycle.
Bloggers who are interested in building high traffic to their blog and maintaining a successful blog should pay particular attention to search engine optimization techniques which can help to improve the search engine rankings of their blogs. Search engines all employ some type of ranking algorithm which is used to determine the order in which websites are returned when an Internet user searches for information on a particular topic. However, not all search engines use the same algorithm for this purpose. As a result there is no simple solution to optimizing a blog for high rankings on all search engines. There are a few tips though which can be useful with most search engines. These tips include using relevant keywords, generating back links to your blogs and using image tags in a beneficial way.
The Importance of Keywords
The use of relevant keywords in blog posts is one of the most common and also one of the simplest ways to optimize search engine rankings. However, not all bloggers agree on the best ways to use relevant keywords to optimize search engine rankings. Some bloggers believe keywords must be used often to create high keyword densities while others believe using keywords at lower densities of 1%-3% and paying attention to placement of the keywords is the most worthwhile strategy. Still other bloggers argue that simply using relevant keywords as they come naturally in the flow of the blog posts is sufficient to ensure search engines understand the content of the blog.
Bloggers who are interested in reaching a large audience with their blog should consider paying special attention to search engine optimization of their blog. Reaching a large audience may be a priority for a number of different reasons. One of the obvious reasons to attempt to generate increased traffic to a blog is to generate a profit. Bloggers who rely on high blog traffic for their revenue are obviously interested in increasing traffic. However, bloggers who create their blog to promote a cause may also be interested in increasing traffic simply to allow their message to reach a larger audience. Regardless of the reason to want to increase traffic, one of the best ways to do this is by optimizing the blog for search engines. This article will discuss the importance of search engine rankings and offer tips for optimizing a blog.
Why Search Engine Rankings are Important
The importance of high search engine rankings is they can contribute to increased Internet traffic to the blog. This is because Internet users who use search engines to find information on a particular topic are much more likely to visit websites which appear on the first page of the search results than they are to visit websites which appear on subsequent pages of the search results. The websites appearing on the first page of the results are likely to get the most traffic. However, Internet users are not likely to search through more than a page or two of the search results when looking for more information on a particular subject.