Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.
With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.
Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.
If you do not have a newsletter, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.
Graphics are one of the elements that make a website attractive and interesting. In some other websites, these are used as part of marketing campaign in the internet. The graphics communicate with the readers or visitors in a visual form, which sometimes make it enough to convey the message. Website graphics are ideal for those that would like to educate or inform visually the customers or visitors about the basic/main features of a service or product being offered in the site. Graphics that are incorporated in a website are acquired by copying, purchasing from another website, and by own creation.
Why are graphics used?
While graphics give lively effect on a website, these are not considered useful on all types of websites. The use of graphics varies in every website. Some use them simply for entertainment purposes while others use for internet marketing campaign. It depends on the type of website being developed. If the website is more of a content writing site, graphics are not necessary. If it is a service or product related type, the need of graphic representation is highly recommended to give the customers/visitors visual information, and ditto with any marketing related websites, to significantly enhance the products or services internet marketability.
Three types of graphics for websites are available:
The header type is considered the most important of the tree as it is through this graphic where the website owner wants to attract the attention of the online visitors and keep them from toggling off the browser. For this reason, it is a must that the designer incorporates a well-designed header graphics display. A professional designer is therefore considered the right person to do this type of graphics for your website.
The stamped background
The stamped background graphics are used in the web pages. The use of the stamped background is to provide the web pages lively visual of colored letter pads, whether in dark or light shades. It usually has a message stamped on the background reflecting the theme that the website conveys. So, the other purpose of using this graphic display is for the site to maintain the message of central theme all over the web page.
The order-button type
Obviously, the order-button graphics are used for the websites trying to sell services or products. The graphics do not necessarily have to be elaborate since this is where the customers or visitors click if they want to buy a specific product or service from the site. However, it is important to put the graphic button on a visible area of the web page to ensure easy accessibility to the customers/visitors.
Where to obtain
The web graphics can come from various applications. They are usually available through the internet websites and can come for free or with a fee. Either way, it is important that you check first whether the source is available from a public domain free of cost, needs permission from the owner, and/or is a copy right material before copying the graphics. Doing so will avoid you from any online legal or ethical issues.
Website graphics can also come directly from a personal digital camera. Website graphics usually come in two formats: .gif and jpeg files. The .gif comes with smaller color range while the jpeg file has larger range.
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.
First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing.
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!
Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.
The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience.
The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.
Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.
Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it’s a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.
Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. “click the button to buy now!”).
When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
Time, time, time. It seems there is never enough of this precious life support. In a previous story about time, I quoted the following aphorism:
TIME IS MY FRIEND
TIME IS MY ALLY
I HAVE ALL THE TIME I NEED
FOR EVERYTHING I WANT TO DO.
I received a lot of grateful responses and some questions, indicating just how hard it is to balance our time requests these days. I want to respond to a subscriber who said she is “too busy to attend to personal needs vs. work, work, work” and is looking for a way to take care of herself while meeting the requirements of her workplace.
Here are a couple of suggestions for anyone who is struggling to keep work and personal life in balance.
First, don’t judge yourself about where you’re spending your time. Wherever you are, be there 100 percent. If you’re working, try to notice why you said yes to the work and enjoy that part of it. Enjoy the moment.
The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of business.
Ensure that most of your target consumers will surely acquire your product. Consider the best products which will definitely capture their interests and needs. This means that you need to identify specifically who these people are, their location and financial level in the society. Have a marketing knowledge and skill to achieve your goal in the field of Internet marketing.
At the present, you can use varied Internet Marketing Solutions that is being offered by companies which can be your tool for support to your consumers. This solution maybe email marketing, search engine optimization or creating web pages or sites. Since you need to maximize your return profit, you need to choose Internet Marketing Solutions that will help you achieve this. These marketing techniques will not cost much since they are very self-explanatory, thus, learned easily.
Email marketing is a common Internet marketing Solution. This is a cost effective way of communicating and interacting to your consumers, driving them to visit your website and check out your products. It may be in a way of marketing articles, leading them to forums or newsletters. A newsletter has an advantage of expanding your consumers as more and more sign up on it until you can have a bulk list of emails.
Another great Internet marketing solution is through websites. This is a good promotion strategy to employ since you can display all the necessary information for your target consumers. The website should capture their interest and be complete since every transaction, from inquiry to payments may take place. All correspondence that will be done online must be well-facilitated by the features of your website.
Another Internet marketing solution is search engine optimization. This is a type of service for your website that you can make use of in order to raise the number of visitors to your site. Once a consumer uses a search engine, your website will rank high in the list of searches which in return will increase your site’s traffic.
Considering these Internet Marketing Solution, there are different companies offering software products containing one or all of these solutions. It would be a great opportunity to try one of these which will match your financial capability and expected return profit.
Please meet one of the newest members of our team. She is our Online and Internet Marketing Specialist.
My name is Stacey Olivares and I am 30 years old. I reside in Austin, TX with my family and currently work as a Virtual Assistant. I have 10 years of experience in Administration. I served as a Administrative Secretary in a well know Community College in San Antonio.
I have a 2 year certificate in Theology of Biblical Studies and I am certified to train others in certain web fields. I enjoy problem solving and bringing clarity to changeling areas.
Social networking, we have all likely heard of it before, but not everyone knows what it means? If you were asked to define what social networking was, would you be able to give an accurate definition. Unfortunately, most individuals cannot, even though it is likely that they participate in some form of social networking, especially online.
Social networking is defined as the grouping of individuals together into to specific groups, often like a small community or a neighborhood. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions, if not more, of individuals who are looking to meet other internet users and develop friendships.
When it comes to social networking online, websites are used. These websites are known as social networking websites. Social networking websites are, in a way, like an online community of internet users. Depending on the social networking website in question, many of these online community members share a common bond, whether that bond be hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profiles or profile pages of other members or even contacting them.
Because each of us is unique and different, we have to find out what works best for us in our own ways. This path to this starts with the basics in our own time management. Basic time management is setting up goals and plans that are reachable.
When setting goals for ourselves we should ask…”Is this goal reachable? Can I achieve this goal? What do I do to make this goal successful? Asking yourself the right questions is one basic element of developing a time management routine that works for you. Another basic element in time management is asking for help. That is a plan that helps to lead you to success.
We can’t know everything, or do everything, so sometimes you have to ask for help. When you are asking questions, you are letting others know that you are seeking a solution to a problem, or attempting to reach a goal that you have set. By asking yourself and other questions, you are relying on your own fortitude, and trusting others.