You may not be able to pick your family but you can pick your clients. And say this as I was laying here taking a short nap and remembering the conversation my human parents were having about who they really want to work with and who is their ideal client.

And that made me think you cannot choose your family. I mean think about it, there are those people in your family that are not your favorite people but you love them because they are family, like in my case I am not crazy about my feathered brothers and sisters but because my parents love them…I guess I do too.

But you do not have to settle in your business or career. Be choosy do not settle!

You know who you want to work with. If not, take the time to sort out WHO do you really want to work with? If you need additional help with choosing your ideal client let my humans help.

Use that knowledge when you speak to those possible clients or when you are thinking about changing careers or companies.
Take a minute and ask yourself these things:
1. Will I enjoy working with them?
2. Will I be happy to go to work every day?
3. Will I love what I do and enjoy my work?
4. Do I think that we can build a lasting relationship that is mutually beneficial for us both? (Hey why the smile, I might be a furry human but I am a smarty.)

If you answer yes to these questions, then you might have found your sweet spot in life. But if there were a few maybes or no’s, then do not settle. In the end it will be a disaster or you will be unhappy and even dread going to work every day.

The other thing you want to do is, if it is a new client do a try me on period. This should usually be no more than 90 days and allow you to learn all of their business and get to know them before you make a longer commitment. At end of trial time, have a talk and find out if it works for you both of you. If it does, awesome! If not, you part on good terms.

So all I am saying is do not settle and say yes to just any client. Find the right fit for you. You would take the extra time if you were searching for shoes. No?

Gotta Run I think my mom might take me for a walk.

Till next week.Emmy

thVAs today are always looking for new services to offer to their clients and make more money. Here we will be offering some great new tools that you can use to quickly and easily offer new VALUABLE services to you clients.

This post will be to all the tools to assist you with Video Marketing.

With the new search indexes and Google’s purchase of You Tube, video has become an important medium and almost a “must have” marketing tool. Most VAs shy away from this great service because they have little technical talent and just think this will be too hard and too expensive. The fact is there are some GREAT tools that just got released to make video marketing easier than ever.

VideoMakerFX- This is one of the easiest tools out there to make whiteboard and animated videos. This program has a lot of templates that you can use. Simply pick one and change the text and you are done! ANYONE can do this. If you want to see more on this great new and CHEAP ( only $67.00)  software- click here.   Also make sure you note that if you plan on selling the videos to your clients. you will need to upgrade to the Developer’s license.

Easy Sketch Pro: This is another great program for making hand drawn videos in a flash. The cost is very affordable, only $39.00.  It will take a little longer to learn than the VideoMakerFX, however it will provide a great video foundation to help you market your product or service. There are great tutorials and adds for this program to help you make the most of this program. Also make sure you note that if you plan on selling the videos to your clients. you will need to upgrade to the Developer’s license.

PowToon:  This a monthly or yearly membership program. It is another quick and easy way to create animated videos similar to the VideoMaker FX. It also offers extensive training and a wide variety of templates to use for your videos. Prices start at $19.00  a month but you need to pay for the the year in advance. There is also a limited free version that you can use if you want to play with the program before making the purchase.

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Music Symbol Computer Key In Blue Showing Online Audio Or RadioOnline users are constantly looking for new innovations that will improve their online surfing experience. That is why webmasters are required to think out of the box so as not to lose the interest of their online visitors. One of the fruits of their creative thinking is the use of audio streaming. It is the process of incorporating audio files to a website to make it more interactive and interesting.

Here are the 4 best keys to make even more profit with audio streaming:

1.Convert your step-by-step guides or tutorials to audio files. Online users will better understand instructions if they can hear them rather than reading them on their computer monitor. They can follow the steps while listening to what you have to say. This will make the process easier and less time consuming for them.

2.Use popular voices. To add excitement on your website, identify the famous personalities whom your visitors look up to. If your target market is teenagers, they may like Lindsay Lohan, Paris Hilton, or Hilary Duff. You can ask these personalities to record your welcome message for your visitors to excite them. You will surely gain popularity in the World Wide Web and you will increase your following in no time.

3.Let your visitors hear your testimonials. Wouldn’t it be more convincing if you will hear real people telling you how great a product or service is? To make sure that you can entice your visitors to take advantage of your offering; your testimonials must be upbeat and sound genuine.

4.Use jingles or website ID. This is great for product and website branding. Your visitors will associate your website with a particular song or jingle for easy recall.

thWhile the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribers want to know more about what the sites are offering and how it can be beneficial for them. They expect to be kept posted on what they are interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these type of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy on the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?

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Video 1Here are 5 simple steps that will motivate you to create killer audios and make tons of money in the process…

Step 1 – Don’t Get Afraid.

Step 2 – Create Products Fast.

Step 3 – Create Your List.

Step 4 – Create a Marketing Funnel.

Step 5 – Create Quality Content.

Lets get down to simple step by step details…

Step 1 – Don’t Get Afraid.

Do you want to create your products fast in less than 24 hours?

Do you feel that creating your own products will make sure that you make tons of money online?

Do you feel that you do not sound good when talking into a microphone and it is next to impossible for you to create quality audio products?

If this is the case make sure you don’t get frightened.

You will get 101 excuses to not create your own audio products and make money but the successful people are those who never get frightened of doing something new.

You can do this, have confidence and get started creating your own killer audio products.

Learn how to create products super fast…

Step 2 – Create Products Fast.

You will discover how to create your own products super fast.

Why go about sitting down writing a 100 page eBook when you could just speak the content out of your head and create an audio product 10 times faster?

This is the secret that the gurus have been using for some time now to create extremely high quality products super duper fast.

You can do it too; all you have to do is practice it once and things will be dam easy for you.

Learn how to create your own audios and build a massive list…

Step 3 – Create Your List.

Do you feel that it is difficult for you to build a killer list?

This will not be the case now, the simple reason is that you will be able to create your own audio products super fast and give quality content to your list and get them to sign up to your list.

To create a list you have to give some quality content to them and there is no other easy way for you to come out with quality content fast other than creating an audio product.

Setup a complete marketing funnel creating audio products…

Step 4 – Create a Marketing Funnel.

It is simple to create your own marketing funnel with the help of audios.

How much time will it take for you to come out with 10 products once you know how to create a super quality audio?

You can create unlimited products out of audios and create a killer product funnel of your own that you can just plug in to your autoresponder and sell to your list all day long.

It is easy for you to create quality content using audios…

Step 5 – Create Quality Content.

Do you want to come out with loads of content to create a new site of your own.

It is easy, just record audios with quality content and then pay few guys to create the content for you listening to your audios.

It will be easy and cheaper to get anyone to just write down your content in a text file.

11298757724_897e461d43_mSometimes I think that the internet marketing gurus make the information marketing model confusing so that they can sell you a solution.

Seriously, the more confusing you can make something, then the more you can charge for the solution, right?
And I’ve been thinking lately about how really easy it is to create a fully-functioning, profitable, information business. Then a friend of mine sent me a 9,800 word ebook he wrote in his niche, and he wanted my thoughts on it. And my response was that he could just turn it into a business!

This is what I told him:

Just create a new website, put some excerpts of that on your blog, make that your free download, then create a 3 hour audio course teaching EXACTLY what is in that report, sell for $97

Then have a blogging coaching program for $97 a month

That’s it.

That’s the model.

Nothing more.

Then just write an email a day.

Drive traffic to your blogging free giveaway page.

Then each week, record one hour of new training, sell it on the warrior forum each week.

Put warrior forum leads into your automated funnel selling your $97 blogging book and your $97 a month coaching program.

That’s it.

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9027538753_7342f33762_mContent marketing is probably the single easiest traffic source online today. In fact, it has been for many years, but it has been overlooked.

First, a definition: Content marketing is the process of writing content online for the purpose of getting people to read it and take action on your site.

So why don’t people talk about “content marketing” that much, and yet many sites online drive almost ALL their traffic with content?

Well, I think one of the reasons is that content marketing is actually the root source of article marketing. You see, articles are just one little way to generate content online. And a few years ago, article marketing, as a content generation traffic method, became really popular because it was really easy to write the same article and post it on lots of article directories and 100s might post your article. But then Google got wise to it, and nixed the method of sending the same article to multiple places.

But… content marketing itself still works! In fact, it works better than ever, because you aren’t competing with thousands of article marketers that are writing the same junk over and over again.

Now, you have to write original content and have it manually approved by a human at a reputable website or blog.

So what are the steps to content marketing?

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social-network_110002839-012814-intThe last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down – in networking. I would like to take just a moment and discuss this trend and what I believe may be the cause of it.

Let’s begin in the fall. At this time of the year we are working feverishly trying to procure new business because we realize that around the holidays things will slow down. As December draws near, some of us become preoccupied with things like parties and shopping and our attention turns from building our business. Others find it increasingly difficult to make contact as people begin long vacations.

Then the holidays pass. We put our marketing and networking efforts into high gear, going to several meetings a week, trying to get things cranked up again. The result is increased business and increased profits. Have you ever noticed that in the early part of February that things begin to pick up almost at a maddening pace? When this occurs, unless we are prepared for growth, we start to back off on our promotions as we scramble to complete the work that has been generated by our marketing efforts.

In effect, we stop networking. We lose contact with those we have been making and asking for referrals, and they begin to feel as if we are not interested in them any longer. When this happens, they may look for someone else to refer when that target prospect comes along.

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Hire-a-Online-Business-ManagerWhether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will do business with and refer business to those they know, like and trust.” And the key to this is obviously being able to develop relationships.

Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn’t be viewed as “events” where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.

Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Here’s a seven step plan to really get going with networking for your business.

1. Check out several groups to find the best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging.

Resist the urge to just go join the Chamber of Commerce simply because everyone tells you that’s what you need to do. If that’s not where your target group can be found, then you might just be wasting a considerable amount of time (and money).

I’m not telling you not to join the Chamber. Just be clear about what you’d like to get out of this or any other group. If it’s to find prospective clients or referral sources, then you need to be networking where those resources can be found.

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Business twoIt’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.

But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise:

1.Don’t Quit Your Day Job.
Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.

2.Find Your Niche.
The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need—something a specific group of people want, but can’t get at the big chain stores—and fill it. Advises Lesonsky, “You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.”

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