Right now you’re in DIY mode. You’ve got a lot on your plate and you’re barely handling it all.

Plates are a’ spinnin’ and man are they fuuu-ulllll. If they come tumbling down, there’s going to be quite a mess–but you know there will come a time when you need to take that step and get some help. But, how do you know you’re ready? Well, that’s what we’re going to talk about today.

Let’s play Do, Dump, or Delegate!

In this little game, I’m going to present you with 3 situations. Then, I’m going to ask you to assign Do, Dump, or Delegate to each. ‘Do’ means you would do the tasks yourself. ‘Dump’ means you would dump some tasks off your plate. ‘Delegate’ means you would hire someone to take care of some tasks for you. Let’s get started.

Situation 1: You’re chest-deep in your business. Things are starting to get off the ground, but you aren’t quite earning a steady profit yet. You’ve got a lot of things to do and a lot of opportunities you can take advantage of. Some things are clicking, while others are falling through. Traction is just around the corner, but you’re still feeling overwhelmed by shiny objects.

Do, dump, or delegate?

Situation 2: You’re just starting out and you’ve learned a lot in a small amount of time. You know you still have a lot to learn, but your enthusiasm keeps you busy and you want to make money sooner rather than later. Shiny objects are everywhere, but you’re willing to experiment if it means finding the right strategy. You’re not overwhelmed yet, but you know you can’t continue on in the same way you’re doing things now–not for long anyway.

Do, dump, or delegate?

Situation 3: You’re starting to get more focused on the things that actually work in your business. There’s money coming in and you’re regularly investing in your business. You have a lot on your plate, but most of it is necessary to keep your business running. You’d really love some time away from your business or more time to do the important things in your business.

Do, dump, or delegate?

What were your answers? Which situation made you say “do?” Which made you say “dump?” What about “delegate?”

If you answered “dump” to situation #1, you were right. In this situation, it’s best to dump some of the tasks on your plate by prioritizing and focusing on the strategies that are working the best so you can bring in the money you need to hire someone in the near future. You might consider hiring out just a few things if you can afford to.

If you answered “do” to situation #2, you were right. When you’re just starting out and you aren’t quite sure which direction you’re heading in yet, it’s best to hold off on hiring. You need to have a little time to experiment with your business to make sure it’s really what you want. It’s also important to take some time to learn the ropes before hiring someone so you don’t end up hiring someone for the wrong reasons. The time to delegate will come when you’ve figured out how to structure your business.

If you answered “delegate” to situation #3, you were right. It’s important to be able to pay whoever you’re going to hire, so bringing in a steady income is crucial. You also need to have some idea as to what strategies to focus on so you’re not wasting money hiring someone to do something that doesn’t make an impact on your business.

What’s your situation like? Maybe you’ve already hired someone. Maybe you’re thinking about hiring someone very soon. Compare your situation to the ones above and you might get a better idea of whether or not you’re ready to delegate.

Before you do take that step and hire someone, you will want to make sure you’ve got certain things in place–communication, access to the tools and resources they’ll need, a clear list of tasks and responsibilities for them, and your expectations for what they’ll help you do.

Here’s some quick tips for all those:

  • Communication – Slack.com (Look it up! It’s awesome!)
  • Access – Dropbox.com or Google Drive (For sharing files)
  • Access (Part 2) – LastPass (For sharing your passwords securely. Comes in handy when you hire someone to post to your social media.)
  • Task Management – Airtable.com or Trello.com (I prefer Airtable and use it to organize most of my business.)
  • Expectations – Contract (Provided by you or the person you hire. Make sure you both agree to all the terms.)

Okay, now get out there and prepare to delegate. Whether you’re ready now or not, you can take some steps toward preparing for it right away. Just worry about prioritizing and streamlining your business to make things easier for you and your new team member.

IMG_20160622_160356Bio: Kayla Curry is a coach who focuses on productivity, setting goals, starting habits, and boosting confidence. She loves figuring out creative ways to overcome problems. To find out more about Kayla and how she can help you reach your dreams, visit courses.kaylacurry.com

All too often I hear from both clients and friends,

“I have a website, but it is just not me” or, “I have a website, but I am embarrassed to tell people to go to it.”

Sound familiar?

If you have thought this, or know someone who has, you are not alone. A website is often an afterthought to many starter businesses.

More often than not,  people almost always think.

“I can do it myself, how hard can it be. ” or “I saw a, Create your website fast, easy and free ad”

Though, those options are always OK, they are usually not really your business a lot of  options and end up being more like a personal one pager.

Websites should be considered your tool for communication. They are there to talk to every person in the world about what you do, sell or offer when you are not available. It is a method of giving your future clients, or your current clients access to you 24 hours a day.

Did you know that the majority of the people in the world spend less than 15 seconds on the average website searching for potential information of interest? Even less on sites that they happen upon, or click ads to get to your website.

So that it is important to to get someone’s attention withing that 15 seconds.

Now if you were talking to people on the phone, you could only speak to 1 person every 15 seconds, but with a website, you could potentially speak to hundreds at a time, every 15 seconds.

So you might be thinking, “that’s easy” no? So allow me to ask you a couple questions.

  1. Are You a Graphic Designer?
  2. Ever configured hosting services?
  3. Do you have html and css knowledge?
  4. Do you know php?
  5. Ever set up an ecommerce site or membership site?
  6. Do you have knowledge of joomla or wordpress?
  7. Do you have a branding package?
  8. Do you know how to setup security for a web?
  9. Do you understand how SEO works?

These are just a few of the pieces of knowledge or expertise needed to create a truly captivating site. Although not every site requires all of that, and many can be done by installing simple plug and play WordPress plugins, so no big deal right?

Well I won’t tell you, you can’t or shouldn’t build your own site. I will say that if you want a site that really delivers you need to do a few things first.

  1. Talk to a Coach

Talk to a Coach if you have not already. This will help you get a true understanding of the direction your business needs to go. It does not matter if you are a coach or an entrepreneur, having an outside perspective who works to help you get your business going is not only a smart move. It helps with separating your personal feelings out of the way and keeping your website goals in focus.  We all think to ourselves “I know what I like.”

Of course you do, we all do, however what we might like, may turn off another person. Often people like things that do not really work or are not in the best interest of the business.

For example, your favorites colors are Bright Neon Green and Hot Pink.

To you this sounds really good, and you want your branded colors to be that, however your business is Coaching Executives to look more professional. These colors most likely wouldn’t really work. I know, I know, if you were a Professional Coach for Executives you would not be thinking in those colors, however you would be surprised the ideas people have for branded colors that do not understand the finer points of branding.

  1. Talk to a Designer

A designer can really help you.  They can take your branded colors and your information and organize them into a truly captivating site. You may consider yourself a designer, or may even be one, however if you are not, now is not the time to try to become an artist. Visually captivating does not mean Van Gogh or Jackson Pollack on a website.

Clean and beautiful are the keys of a great website. A designer will lay out your web ideas entailing use of color, ease of navigation, simplification of information, and know how to squeeze everything you want to say and the images you want to show into your website, in a way people can easily see.  A well designed site will know what makes people want to stay on your site and to want to learn more.

  1. Know your Targets

You should know always your target audience, this will help the designer. This is another thing a coach can help you out with, if you do not know who your audience is. A site that is visually captivating for a millennial may not work for the baby boomers. Knowing whom you are wanting to target will make sure your site is built to stand out.

  1. SEO

Yes that’s right SEO  (Search Engine Optimization), if you are unfamiliar with this, then you have some more research to do. It is the key to making sure that when people go searching Yahoo, Google or Bing or whatever search engine they may choose, they will find you.

This is accomplished by seeing that your content, use of words, traffic and Social Media, site architecture, trackers and more are organized in a way that makes it easy for the search engines to find and list you.

Back in the early days it was as simple as a couple lines of code that had your keywords and key phrases. But this system was abused by people using the alphabet as keywords and would type in keywords that had nothing to do with the actual content of their site. And of course this lead our searches ending in mountains and mountains of porn, sales pages, spam or just plain junk.

Now the system is refined. It is made to work for business like yours and ranking them, instead of the porn site first. With a designer who knows how to set those systems up in your favor, you can get listed near the top of the categories pertinent to your website.

  1. Someone to talk to.

Some designers just want your info, badda bing, badda boom, they build a website. Your input is not necessary, they just want to cookie cut the sites. In and Out and they are done.

After they are done, it is like you sat down at a busy restaurant, was served a meal and the Waiter is hovering around your table waiting for you to leave so he can reset your table for the next. You are mow left not knowing even how to use this website you just paid for, how to update it or even how to post your own blogs.

It is important to find a designer you can talk to. Someone who is not just emails, but will get on the phone, will screen share, and will be there to show you all about your site. One who will teach you how to manage and control the site as a tool in your business. You want to be able to know how it all works so if you need to, you can maintain it, or tell another you hire to maintain it the way you want.

No different than any device you own, you may not care how it was built, and every part that went in it, but you do want to know how the remote control works, in full.

One last and final thought.

Many people believe once a site is built that’s it. It is done no need to worry about it anymore. Here is my web address go check it out and have a nice day.

Wrong, so wrong. Your website, as I stated earlier, is a tool in your business. What I did not say then, is that it is a living breathing part of your business and should be as flexible as you are. It should be capable of changing quickly without the need for a full redesign. Your business is constantly moving, you have new programs or products, webinars, seminars, retreats and all the great things you all do.

So your website should also reflect that, a site that is a living and breathing part of your business will continue to get visitors, both new and repeat. No one is going to go to a site over and over that never changes nor offers anything new. They have been there, seen it, have the t shirt to prove it, and no need to go back.

Your website should be more like. “Oh Wow, there is a new video on SOandSo.com about “This Guy is a Website Superstar” (see how I did that?)

That is what makes people come back over and over, and they want to know what you have to say or offer. They tell their friends who tell their friends, who tell their social media channel, who like your page and retweet your message of the day. And so, your audience is buzzing and a “Star is Born” on the good old interwebs.

Thank you for reading. (Tips his hat)

You may not be able to pick your family but you can pick your clients. And say this as I was laying here taking a short nap and remembering the conversation my human parents were having about who they really want to work with and who is their ideal client.

And that made me think you cannot choose your family. I mean think about it, there are those people in your family that are not your favorite people but you love them because they are family, like in my case I am not crazy about my feathered brothers and sisters but because my parents love them…I guess I do too.

But you do not have to settle in your business or career. Be choosy do not settle!

You know who you want to work with. If not, take the time to sort out WHO do you really want to work with? If you need additional help with choosing your ideal client let my humans help.

Use that knowledge when you speak to those possible clients or when you are thinking about changing careers or companies.
Take a minute and ask yourself these things:
1. Will I enjoy working with them?
2. Will I be happy to go to work every day?
3. Will I love what I do and enjoy my work?
4. Do I think that we can build a lasting relationship that is mutually beneficial for us both? (Hey why the smile, I might be a furry human but I am a smarty.)

If you answer yes to these questions, then you might have found your sweet spot in life. But if there were a few maybes or no’s, then do not settle. In the end it will be a disaster or you will be unhappy and even dread going to work every day.

The other thing you want to do is, if it is a new client do a try me on period. This should usually be no more than 90 days and allow you to learn all of their business and get to know them before you make a longer commitment. At end of trial time, have a talk and find out if it works for you both of you. If it does, awesome! If not, you part on good terms.

So all I am saying is do not settle and say yes to just any client. Find the right fit for you. You would take the extra time if you were searching for shoes. No?

Gotta Run I think my mom might take me for a walk.

Till next week.Emmy

MC9004325561Last time we talk about VA tools that can make you money, this time we will be talking about tools you can use to make your job easier and save you money at the same time.

Every one knows that webinars are hot right now. But what if you DID NOT have to pay monthly and still be able to put on a professional webinar. That is exactly what RunClick offers you. For a small 1 time fee of  97.00 you can  host unlimited webinars.  They also have a commercial license available that allows you to see the package to your clients. This package has a custom registration page, thank you page, and autoresponder package. You can also export your subscriber to your favorite autoresponder as well.  If you want even more templates, there is also a template pack you can add on.

Infographics are hot right now as well. Making them can be very time consuming as a hassle. Having them made professionally can cost a good deal of money. What if there was a quick and easy way to make you infographic? That is what Instant infographics Presence gives you.  This simple program is a drop and drag builder that is as easy as 1-2-3 in putting a great looking infographic together. You can also make and sell these to your clients as well!  There is an upgrade pack that also offers you more templates and commercial license.

Instant Infographics Templates is another option for creating infographics.  The package sells for $17 for personal use and also has a commercial option available at only $27. These templates you simply open in Photoshop and edit the text portion and save and done.

Animated 3D Characters gives you easy 3D figures that you can customize and use in videos or pages. For the low price of $27 it is a bargain if you need 3D characters.

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thVAs today are always looking for new services to offer to their clients and make more money. Here we will be offering some great new tools that you can use to quickly and easily offer new VALUABLE services to you clients.

This post will be to all the tools to assist you with Video Marketing.

With the new search indexes and Google’s purchase of You Tube, video has become an important medium and almost a “must have” marketing tool. Most VAs shy away from this great service because they have little technical talent and just think this will be too hard and too expensive. The fact is there are some GREAT tools that just got released to make video marketing easier than ever.

VideoMakerFX- This is one of the easiest tools out there to make whiteboard and animated videos. This program has a lot of templates that you can use. Simply pick one and change the text and you are done! ANYONE can do this. If you want to see more on this great new and CHEAP ( only $67.00)  software- click here.   Also make sure you note that if you plan on selling the videos to your clients. you will need to upgrade to the Developer’s license.

Easy Sketch Pro: This is another great program for making hand drawn videos in a flash. The cost is very affordable, only $39.00.  It will take a little longer to learn than the VideoMakerFX, however it will provide a great video foundation to help you market your product or service. There are great tutorials and adds for this program to help you make the most of this program. Also make sure you note that if you plan on selling the videos to your clients. you will need to upgrade to the Developer’s license.

PowToon:  This a monthly or yearly membership program. It is another quick and easy way to create animated videos similar to the VideoMaker FX. It also offers extensive training and a wide variety of templates to use for your videos. Prices start at $19.00  a month but you need to pay for the the year in advance. There is also a limited free version that you can use if you want to play with the program before making the purchase.

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thWhile the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribers want to know more about what the sites are offering and how it can be beneficial for them. They expect to be kept posted on what they are interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these type of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy on the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?

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9027538753_7342f33762_mContent marketing is probably the single easiest traffic source online today. In fact, it has been for many years, but it has been overlooked.

First, a definition: Content marketing is the process of writing content online for the purpose of getting people to read it and take action on your site.

So why don’t people talk about “content marketing” that much, and yet many sites online drive almost ALL their traffic with content?

Well, I think one of the reasons is that content marketing is actually the root source of article marketing. You see, articles are just one little way to generate content online. And a few years ago, article marketing, as a content generation traffic method, became really popular because it was really easy to write the same article and post it on lots of article directories and 100s might post your article. But then Google got wise to it, and nixed the method of sending the same article to multiple places.

But… content marketing itself still works! In fact, it works better than ever, because you aren’t competing with thousands of article marketers that are writing the same junk over and over again.

Now, you have to write original content and have it manually approved by a human at a reputable website or blog.

So what are the steps to content marketing?

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Business twoIt’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.

But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise:

1.Don’t Quit Your Day Job.
Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.

2.Find Your Niche.
The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need—something a specific group of people want, but can’t get at the big chain stores—and fill it. Advises Lesonsky, “You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.”

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Coaching 2The modern day business looks much different than it did a few decades ago and business coaching is a relatively new concept too. It’s been proven to be highly valuable and effective, which is why so many businesses today find business coaches a powerful tool that can help grow their business. Businesses that are more forward thinking are quick to recognize the benefits of using a business coach.

Businesses want to grow their profits. After all, that’s what business is about right. If you are ready to see your bottom line grow and you aren’t satisfied with your current bottom line, you might consider using a business coach who can aid in giving your business a boost. Your business coach isn’t there to make decisions for you. Instead the role of the business coach is to help you open up and to aid you in exploring how you can reach your goals and make the profit you desire.

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tg_logo_bigVideo Marketing is a very powerful marketing platform for increasing leads and sales. Video is the only medium that communicates emotion. Therefore, it gives you the ability to leverage on the enthusiasm of your customers and staff as no other form of marketing is better at capturing attention than video.

It also introduces your company or business in a very irresistibly entertaining and compelling way. While it takes many touch points before one can achieve a sale, video marketing works to reduce the hustle and bustle of marketing, increasing conversions and sales at much reduced costs.

Videos build very engaging and memorable connections to your business or company brand. Research shows that video messaging is several hundred times more engaging that plain text only. It is proposed that companies can offer both video and text for the targeted audience to decide which suits them best.

However, for High Return on Investment businesses, video is the preferable way to go. This is because people prefer to watch rather than read long prose. With video, you can turn your static text sales pages to engaging pieces of video content. Some decent video marketing software can easily catapult your business to the next level.

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