You may not be able to pick your family but you can pick your clients. And say this as I was laying here taking a short nap and remembering the conversation my human parents were having about who they really want to work with and who is their ideal client.

And that made me think you cannot choose your family. I mean think about it, there are those people in your family that are not your favorite people but you love them because they are family, like in my case I am not crazy about my feathered brothers and sisters but because my parents love them…I guess I do too.

But you do not have to settle in your business or career. Be choosy do not settle!

You know who you want to work with. If not, take the time to sort out WHO do you really want to work with? If you need additional help with choosing your ideal client let my humans help.

Use that knowledge when you speak to those possible clients or when you are thinking about changing careers or companies.
Take a minute and ask yourself these things:
1. Will I enjoy working with them?
2. Will I be happy to go to work every day?
3. Will I love what I do and enjoy my work?
4. Do I think that we can build a lasting relationship that is mutually beneficial for us both? (Hey why the smile, I might be a furry human but I am a smarty.)

If you answer yes to these questions, then you might have found your sweet spot in life. But if there were a few maybes or no’s, then do not settle. In the end it will be a disaster or you will be unhappy and even dread going to work every day.

The other thing you want to do is, if it is a new client do a try me on period. This should usually be no more than 90 days and allow you to learn all of their business and get to know them before you make a longer commitment. At end of trial time, have a talk and find out if it works for you both of you. If it does, awesome! If not, you part on good terms.

So all I am saying is do not settle and say yes to just any client. Find the right fit for you. You would take the extra time if you were searching for shoes. No?

Gotta Run I think my mom might take me for a walk.

Till next week.Emmy

I know it has been a couple of weeks since I have written to you all, but hey I have a life too. Which brings me to what I want to share with you today. As you all know I love to play and enjoy life and I have awesome human parents that see that I get to do that, most of the time. But lately they have been working harder instead of smarter. So I had to sit them down and have a talk with them about this, because this was really cutting into my time and I cannot have that.
So here is what I shared with them and want to share with you all as well. Working harder does not always mean better. I know you have all heard the expression work smarter not harder…

Well here is what that really breaks down to, do what you are good at, do not make more work for yourself by trying to accomplish something that is either not what you know or not what you love. In the end you will be miserable and produce work you are not at all happy with and in most cases your clients will be disappointed with what was produced as well.

Next why do things the hard way, if you know how to do something quickly and still produce a product you and your customer will love, why would you do it any other way? Just think of the time you can save yourself and all the ways you could spend that time.

My parents are an awesome small team and they each have the own strengths and skills that make them unique. And they have really just started using this to work smarter not harder, which is great for me because like I said I love my time. You should also think about this if you are in a team time work situation if you are good at marketing but not so great at design or tech end of things, ask those in your team that are, to help you with the project. In the end you will find out the final product is something you will truly be happy to turn over to the client, but more than that think of the time you can save. More time saved means more time to play and who does not love that.

OH, I hear my mom calling it must be my time now. Until next time do what you love, love what you do. And always work smarter not harder.

Emmy

thWhile the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribers want to know more about what the sites are offering and how it can be beneficial for them. They expect to be kept posted on what they are interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these type of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy on the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?

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Business twoIt’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial revolution. As an entrepreneur, you now have more access to information that enables you to make more intelligent choices more quickly. You have an advantage over big businesses in that you’re lighter, more flexible, and faster on your feet. You can target new markets more quickly, and you can turn on a dime.

But being a successful entrepreneur requires that you look at the big picture and follow a plan through from beginning to end. Rieva Lesonsky, editor-in-chief of Entrepreneur Magazine gives some practical guidelines that can help you when beginning your own enterprise:

1.Don’t Quit Your Day Job.
Consider starting your business part-time, especially if it’s online, while you’re working and have a steady income. It usually takes six months to a year to get a business going and you don’t want your ability to make your house payment to hinge upon your company being an overnight success. Start with what you can manage, financially and time-wise, and scale up as your business grows.

2.Find Your Niche.
The days of general stores are over. Particularly online, consumers are looking for stores that specialize. You have to find a need—something a specific group of people want, but can’t get at the big chain stores—and fill it. Advises Lesonsky, “You can’t compete with the big guys, so you have to find where the big guys aren’t and go into your niches.”

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