th (1)Within this article on copywriting tips and tricks, we will look at how you can take a sales letter and maximize its usage in eight different ways. This comes directly from a book written by Dan S. Kennedy, titled The Ultimate Sales Letter. This book comes highly recommended as he is one of the foremost experts on copywriting with in the world today.

Copywriters have a very interesting niche in that you can use your own writing to help you develop leads. If you find that you had many inconsistent advertising methods, think about developing a sales letter to help bring in qualified leads. If you develop a successful sales letter, you can send this out in quantities which you pre-determine. The beauty of this is that you can quantify the amount of work that you want to do in a given month and mail out that many sales letters. After having used a consistent sales letter for a certain period of time, you will know what the response rate is and this will allow you to know how much business you should potentially get from mailing a certain number of letters. This can make sure that you always have clients coming into the door when you want them to. It can also help you better pattern the business after your life and lifestyle so that you can pick up the pace when you have extra time and slow things down when other parts of your life become busier.

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thWithin this article today on copywriting tips, we’ll look at how you can acquire more clients as well as improve your writing skills.

Improving these two skills will allow you to have a meteoric rise in the income that you bring in. Many copywriters are very strong in their profession but are not very good at procuring clients. If you are able to sell yourself to potential clients, you’ll never find yourself short of work. The ability to sell yourself is what will set you apart from all the other freelance copywriters out there. You must make sure that you have a portfolio of your best work. Within this portfolio, you’ll want to have a letter explaining your qualifications along with samples of your writing as well as testimonials from your previous jobs. If you are able to e-mail this to your potential clients, this will help set you apart. They can see the professional work you have done in the past as well as the client base that you currently work with. If you are able to reference Fortune 500 companies you have worked with, this will continue to improve your credibility. If you are just starting out in the copywriting field, delete the potential references and replace this with more work that you have done in the past. If you have worked for an advertising agency and are beginning to freelance, make sure to include some the work that you have done at the advertising agency.

Two possible ways that you can acquire clients are to post at different contracting websites such as elance.com or directfreelance.com. You can also research companies who you can potentially see if they need work. If you spend time reading the business section every day, cut out articles that might be within your particular field and keep them in a centralized location. This could be a potential source of leads for you depending upon how the companies are doing and if it is in a predicament where your skills may be needed.

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