Today everyone is selling something on line. But there are so many choices out there that it leaves one wondering what the best method is for me?
Today we are going to be covering many of the common carts and the pluses and minuses of each.
WooCommerce– This is a free shopping cart and has been relied on for years. The issue is if you want to accept payments from someone other than PayPal, you will need to buy add on packages. Most of the common ones will cost $49 upward to $199 each. As you can see, these extensions can add up quickly. Also there is a NEW policy by PayPal that if you are a NEW PayPal customer, you will have to have all of your WooCommerce purchases confirmed by the customer before payment will be processed. As you can imagine this could be a headache for you, and the client.
Ithemes Exchange– This is a great little plugin that is similar to WooCommerce. The plug in is free however, like WooCommerce, the add-on pack is an additional $197.00 per year. This does give you over 20 add-ons including
- Membership Add On
- Shipping Charts
- Canadian Tax and US Tax Charts
- Hook ups to your Autoresponder
- Product Variations
- And lots more.
This plug in is very easy to install and configure and is recommended as a great starter cart. It also does not have the PayPal restriction as WooCommerce has.
Ecwid Shopping Cart– This cart had both a free plan with 0% transaction fees as well as paid plans up to $69 a month. Their plans are based on the number of products. You would take payments via Paypal or it supports over 40 other payment providers. It also includes a complete shipping chart so that you can ship via multiple carries.
1Shopping Cart- This is a great cart with some great features. It includes a autoresponder and a basic CRM feature in the monthly fee. They also have no limits on the number of contacts. They allow you to hook up your favorite merchant account to the cart. If you do not have one, you can sign up through them and get a small discount. They also will lover the percentage that they take on the sale. In many cases this is lower than the fee PayPal takes. The starter package runs $34 per month and the ultimate package will cost you $249 per month. Note the starter package DOES NOT include Affiliate management, but for $34 a month, this could be a cheaper option than paying for an autoresponder program and the additional PayPal fees.
Ontraport– This cart is a nice alternative to Infusionsoft. The cost of this cart starts at $79 a month and limits your contacts to 1000. The next package will cost you $279 a month and allows you to have 25,000. This price also include the ability to add memberships and affiliate management. Like 1shopping cart, is also includes an advanced CRM and autoresponder programs. There is also a “If-Then” feature that will help you expand and build your sales funnels via your shopping cart.
Infusionsoft– This is considered one of the best carts out there. It can be expensive and is recommend for the coach who is making at least $75K or more. The prices start at $199 a month and can cost up to $599 a month for the complete system. It is also based on the number of contacts. The starter package only allows up to 2500 contacts. For coaches that have a large email base, they would have to buy the complete package that allows 10,000 contacts. This cart allows for a full build out of sales funnels, a complete CRM and a complete Sales mismanagement feature. It is important to note here that most coaches that choose this will also have to find a VA or an Infusionsoft certified professional to manage the program and build your funnels. Support is there to help but at times this could be limited and wait times could be a little long, however if you are earning the money and making the sales, this is a great option for the higher end coach.
It is also important to note that there are other ways to accept money. Today Mailchimp, Aweber and Active Campaign allow you the option now to add PayPal buttons to their emails and allow you to accept payment via this system. Also naturally, you can use the PayPal button codes as well to accept payments. In fact, ActiveCampaign also allows you to build funnels and many of the common features of Infusionsoft for a starting price of $9 per month up to $300 a month. Again, this is based on the number of contacts that you have on your list.
There are also other free carts such as ZenCart, OpenCart and many others that you can also choose to use. Most of these also are hooked to using the PayPal or Stripe payments.
The key to find the right cart for you is to determine what do you really need from your shopping cart. Do you want a CRM? Multiple Shipping Platforms? Affiliate Management? Sales Funnels? Multiple Payment Methods? Autoresponders? Once you know what you really want, the next step is to compare pricing and also ask for a free trial and take the time to really test them to make sure they meet your needs.
If you are needing more assistance in picking or setting up your shopping cart, we are here to help. Click here to set up your free consultation call today.