Today everyone is selling something on line. But there are so many choices out there that it leaves one wondering what the best method is for me?

Today we are going to be covering many of the common carts and the pluses and minuses of each.

WooCommerce– This is a free shopping cart and has been relied on for years. The issue is if you want to accept payments from someone other than PayPal, you will need to buy add on packages. Most of the common ones will cost $49 upward to $199 each. As you can see, these extensions can add up quickly. Also there is a NEW policy by PayPal that if you are a NEW PayPal customer, you will have to have all of your WooCommerce purchases confirmed by the customer before payment will be processed.  As you can imagine this could be a headache for you, and the client.

Ithemes Exchange– This is a great little plugin that is similar to WooCommerce. The plug in is free however, like WooCommerce, the add-on pack is an additional $197.00 per year. This does give you over 20 add-ons including

  • Membership Add On
  • Shipping Charts
  • Canadian Tax and US Tax Charts
  • Hook ups to your Autoresponder
  • Product Variations
  • And lots more.

This plug in is very easy to install and configure and is recommended as a great starter cart.  It also does not have the PayPal restriction as WooCommerce has.

Ecwid Shopping Cart– This cart had both a free plan with 0% transaction fees as well as paid plans up to $69 a month. Their plans are based on the number of products. You would take payments via Paypal or it supports over 40 other payment providers. It also includes a complete shipping chart so that you can ship via multiple carries.

1Shopping Cart- This is a great cart with some great features. It includes a autoresponder and a basic CRM feature in the monthly fee.  They also have no limits on the number of contacts.  They allow you to hook up your favorite merchant account to the cart. If you do not have one, you can sign up through them and get a small discount. They also will lover the percentage that they take on the sale.  In many cases this is lower than the fee PayPal takes.  The starter package runs $34 per month and the ultimate package will cost you $249 per month.  Note the starter package DOES NOT include Affiliate management, but for $34 a month, this could be a cheaper option than paying for an autoresponder program and the additional PayPal fees.

Ontraport– This cart is a nice alternative to Infusionsoft. The cost of this cart starts at $79 a month and limits your contacts to 1000. The next package will cost you $279 a month and allows you to have 25,000.  This price also include the ability to add memberships and affiliate management. Like 1shopping cart, is also includes an advanced CRM and autoresponder programs.  There is also a “If-Then” feature that will help you expand and build your sales funnels via your shopping cart.

Infusionsoft This is considered one of the best carts out there. It can be expensive and is recommend for the coach who is making at least $75K or more. The prices start at $199 a month and can cost up to $599 a month for the complete system. It is also based on the number of contacts. The starter package only allows up to 2500 contacts. For coaches that have a large email base, they would have to buy the complete package that allows 10,000 contacts. This cart allows for a full build out of sales funnels, a complete CRM and a complete Sales mismanagement feature. It is important to note here that most coaches that choose this will also have to find a VA or an Infusionsoft certified professional to manage the program and build your funnels. Support is there to help but at times this could be limited and wait times could be a little long, however if you are earning the money and making the sales, this is a great option for the higher end coach.

It is also important to note that there are other ways to accept money. Today Mailchimp, Aweber and Active Campaign allow you the option now to add PayPal buttons to their emails and allow you to accept payment via this system. Also naturally, you can use the PayPal button codes as well to accept payments. In fact, ActiveCampaign also allows you to build funnels and many of the common features of Infusionsoft for a starting price of $9 per month up to $300 a month.  Again, this is based on the number of contacts that you have on your list.

There are also other free carts such as ZenCart, OpenCart and many others that you can also choose to use. Most of these also are hooked to using the PayPal or Stripe payments.

The key to find the right cart for you is to determine what do you really need from your shopping cart. Do you want a CRM? Multiple Shipping Platforms? Affiliate Management? Sales Funnels? Multiple Payment Methods? Autoresponders? Once you know what you really want, the next step is to compare pricing and also ask for a free trial and take the time to really test them to make sure they meet your needs.

If you are needing more assistance in picking or setting up your shopping cart, we are here to help. Click here to set up your free consultation call today.

 

We work with many Coaches that are launching events, programs or webinars.  This post is designed to give tips to those wanting to carry out a winning event launch.

Plan Ahead: There is nothing more important that a clear plan. It is important that you have on a calendar all of the stage activities for your pre-launch, launch and post launch.  Make sure you give adequate time to have all of the tasks complete and most importantly have time to test everything BEFORE the launch. Make sure you have a circle of friends or sub-contractors that you test everything for you and make sure all of the browsers are working as well as the mobile devices.

Task Assignment: Now that you have a plan, it is time to assign out the tasks. Have a team meeting and go over the plan with everyone. Make sure everyone is on the same page and they clearly know who is doing what part of the launch. Also make sure you have a BACK UP person in place. This is often forgotten and can cause great stress during a launch. Avoid the headache and have each team member know who their back up will be.

Task Tracking: All the tasks are now assigned, but how are you going to know if the work is done? A project manager or even a simple shared excel spreadsheet is perfect for this. If you are using a project manager, have someone enter all of the tasks and assign them to the appropriate people. These people will mark the tasks complete as they finish them. Reminders as well as late notices will be emailed on a daily basis. This allow you to quickly view what is done and what is pending. Also notes can be made if a team member is waiting on material or another team member to finish. Team Meetings can also be helpful when the team is behind or not progressing the way you were hoping. If you are using an Excel sheet- make sure there is a place to add notes for the team members should the require something or are having an issue.  If may also be helpful to have 1 person assigned to check the progress and report to you what is happening on the work.

Testing: Make sure you have a circle of friends or sub-contractors that can test everything for you and make sure all of the browsers are working as well as the mobile devices.  Set up discount codes so that purchases can be made to test the cart. Make sure you bump delay email times to 1 day or 1 hour so that the series can run in its entirety before it goes live. Proofread everything 1 more time. All are the colors right? Themes right? Cart theme right? Tags Applied? Emails Sent? Website seen on Firefox? Chrome? Safari? Explorer? IPad? IPhone? Android? If there is an error- fix and restart the test on the failed item. We suggest giving yourself at least 1 week to test everything.

Promotion: Testing complete and working? Great! Now you are ready to being the hard part- promotion. Now is the time you want to look at the different ways you want to promote. Make sure you give at least 2 weeks’ notice for your social media promotion and 1 Week minimum for Facebook ads. You should try to send to your list at least 2 times. If you are setting up affiliates, make sure you have given them adequate time to promote your event as well.  Also remember to make sure you have all of the materials available for them to promote your event (solo email copy, Facebook posts, hashtags, Tweets, banners, price, and anything else they will need)

Analyzing and Tweaking- Make sure you spend time analyzing your Facebook Ad numbers, Google Analytics numbers and Sales numbers.  Make sure that you leave time to be able to make tweaks and reanalyze your results.  This will give you a much more successful event.

Follow up– Sending out reminders, replay links and sales information after the event is vital. Make sure that you plan on at least 3 touch follow up emails after any launch or event. Make sure you add some personal messages as well. It is important that people are buying YOU! Make sure they know why.

Final Review– now that everything is done- go over the numbers one more time. Hold a team meeting. Did you meet your goal? If yes, do you know why? If not, why not? What worked and what did not? Who on your team made a difference? What changes can be made to make the next event better? Spend time with the team and find out their thoughts and opinions.

Ask for the Testimonial- This is the most important thing. Make sure you have scheduled in the future to ask all buyers (or even attendees) for their testimonial. Try to ask for a photo or better yet, try to get them on video. Video is a great way of proving the testimonial is the real thing.

We hope these tips will help you in the future with your next event launch. If you are looking for more ideas, help, or just have a few questions, we are here to help. Have a great weekend!