We work with many Coaches that are launching events, programs or webinars.  This post is designed to give tips to those wanting to carry out a winning event launch.

Plan Ahead: There is nothing more important that a clear plan. It is important that you have on a calendar all of the stage activities for your pre-launch, launch and post launch.  Make sure you give adequate time to have all of the tasks complete and most importantly have time to test everything BEFORE the launch. Make sure you have a circle of friends or sub-contractors that you test everything for you and make sure all of the browsers are working as well as the mobile devices.

Task Assignment: Now that you have a plan, it is time to assign out the tasks. Have a team meeting and go over the plan with everyone. Make sure everyone is on the same page and they clearly know who is doing what part of the launch. Also make sure you have a BACK UP person in place. This is often forgotten and can cause great stress during a launch. Avoid the headache and have each team member know who their back up will be.

Task Tracking: All the tasks are now assigned, but how are you going to know if the work is done? A project manager or even a simple shared excel spreadsheet is perfect for this. If you are using a project manager, have someone enter all of the tasks and assign them to the appropriate people. These people will mark the tasks complete as they finish them. Reminders as well as late notices will be emailed on a daily basis. This allow you to quickly view what is done and what is pending. Also notes can be made if a team member is waiting on material or another team member to finish. Team Meetings can also be helpful when the team is behind or not progressing the way you were hoping. If you are using an Excel sheet- make sure there is a place to add notes for the team members should the require something or are having an issue.  If may also be helpful to have 1 person assigned to check the progress and report to you what is happening on the work.

Testing: Make sure you have a circle of friends or sub-contractors that can test everything for you and make sure all of the browsers are working as well as the mobile devices.  Set up discount codes so that purchases can be made to test the cart. Make sure you bump delay email times to 1 day or 1 hour so that the series can run in its entirety before it goes live. Proofread everything 1 more time. All are the colors right? Themes right? Cart theme right? Tags Applied? Emails Sent? Website seen on Firefox? Chrome? Safari? Explorer? IPad? IPhone? Android? If there is an error- fix and restart the test on the failed item. We suggest giving yourself at least 1 week to test everything.

Promotion: Testing complete and working? Great! Now you are ready to being the hard part- promotion. Now is the time you want to look at the different ways you want to promote. Make sure you give at least 2 weeks’ notice for your social media promotion and 1 Week minimum for Facebook ads. You should try to send to your list at least 2 times. If you are setting up affiliates, make sure you have given them adequate time to promote your event as well.  Also remember to make sure you have all of the materials available for them to promote your event (solo email copy, Facebook posts, hashtags, Tweets, banners, price, and anything else they will need)

Analyzing and Tweaking- Make sure you spend time analyzing your Facebook Ad numbers, Google Analytics numbers and Sales numbers.  Make sure that you leave time to be able to make tweaks and reanalyze your results.  This will give you a much more successful event.

Follow up– Sending out reminders, replay links and sales information after the event is vital. Make sure that you plan on at least 3 touch follow up emails after any launch or event. Make sure you add some personal messages as well. It is important that people are buying YOU! Make sure they know why.

Final Review– now that everything is done- go over the numbers one more time. Hold a team meeting. Did you meet your goal? If yes, do you know why? If not, why not? What worked and what did not? Who on your team made a difference? What changes can be made to make the next event better? Spend time with the team and find out their thoughts and opinions.

Ask for the Testimonial- This is the most important thing. Make sure you have scheduled in the future to ask all buyers (or even attendees) for their testimonial. Try to ask for a photo or better yet, try to get them on video. Video is a great way of proving the testimonial is the real thing.

We hope these tips will help you in the future with your next event launch. If you are looking for more ideas, help, or just have a few questions, we are here to help. Have a great weekend!

It’s true: people work for money. Even people who love what they do and are willing to work for free won’t do it without a salary. The corporate world has always been perceived as a ladder with people climbing looking at the “carrot” or more money as incentive. However, there is a new generation of employees now filling up the workforce called the millenials. According to a growing body of studies, this generation is not just in cubicles for their paycheck. They are indeed looking for something more.
But with an equally growing evidence of more mature working generation’s working motivations, there is a higher demand for work and life balance, something that goes against the very nature of providing more money as it equates to more responsibilities.
What is an employer to do? Here are some ways to make a winning team that’s on the ball even without the pay increase:

1. Instead of a ladder, create a jungle.
Sheryl Sandberg, Facebook’s famous COO and author of Lean In said it best: think of one’s career and the rise to the top as a jungle, not a ladder. In it she explains that going sideways or learning laterally is the way to go, with different departments and different managers contributing to one’s capabilities.
One sure way to achieve this is by having a great mentorship program wherein managers are transformed into leaders, providing key insights to mentees when it comes to the industry. It’s true, not all employees will stay even after being mentored, but the act itself shows the employees how invested the company is in their growth.

2. Make them do personal projects—on company time.
Google is famous for their innovative nature, but innovation rarely happens during the throes of work, which is why employees there always have personal projects that they work on during company time.
For employees who have kids or who commute, money is not the problem—time is, so providing at least three hours from their 40-hour work week to work on personal projects is giving them ample time to rest and yet be productive at the same time, something that the company in the end will benefit from anyway.

3. Offer telecommuting as an option if possible.
Family first is a message every company espouses or at least they think they do. But like most mantras, this is easier said than done with a ton of deliverables on a person’s head. Telecommuting is a way to bridge the gap. This can be offered to employees who are parents to kids at least 10 years old and below for starters.
The great thing about telecommuting is that employees feel that their company values their families and at the same time trusts them to get the job done.

4. Have a cause.
Most employees spend most of their lives on the job, no doubt about it. And it is truly something that no salary can pay for. Having a solid CSR program then gives the employees the chance to work for something greater than themselves and makes all the hours worth it.
No matter what, a company’s vision to make a difference counts to attract and maintain employees who are determined to make it happen without the need for adding zeroes to their salaries.

 

When it comes to creating more business for a company, nothing beats the good old traditional business proposal. It contains the correct information as the basis of the decision to be made by the potetntial client. As a document, it provides a clear and concise opportunity for any company to present their products and services in a portable manner. It extends the opportunity to make a sale, even without a meeting.
Here are some tips to create one that not just gets kept, but more so, acted upon.

1. It comes in many forms.
Usually, the business proposals come in printed format all placed in one folder. But think of it this way: if every person in the world does it, imagine how many of those folders are found in one’s desk? Rise above the clutter by being creative. Choose other formats such as video. Not only is it environmentally friendly, it’s also more engaging and impressive.
Using other formats that are more digitally driven also gives the chance for the business development person to simply send a link to the decision makers in the company without hassle. This makes the proposal portable in different gadgets, increasing its chances of being seen in the first place.

2. Address the company’s goals.
Sue Clayton of Entrepreneur says writing a winning proposal should start with clearly understanding the client’s requirements. If the client has released a document called Request for Proposal or RFP, study it and the company’s goals, then dig deeper. Analyze what the company needs from an objective and unbiased outsider’s point of view.
What can you do to help the company achieve their goals? Do you have the experience, manpower, and other resources to meet the needs, or even better, exceed the expectations of the client if you get the project?

3. Copyedit the whole thing.
Proper grammar can make or break a business proposal. Coherence in text can make a big difference. Remember, it is this document that makes the meeting possible. The content must be therefore polished to perfection.
No matter how beautifully printed or creatively designed a document is, it’s still nothing without accurate and on point copy. Work with a corporate communication specialist who can help you better articulate your ideas for the proposal.
In general, great copy is one that gets the message across without the need for more words. Entrepreneur recommends the following format presented by Shervin Freed, co-author of Writing Winning Business Proposals:
a. Current Situation. – outlines the needs of the company.
b. Goals – explains what you want to achieve.
c. Proposed Methodology- presents the steps you will take to achieve your goals.
d. Time and Cost – shows a detailed list of the requirements needed to complete the project, including the timeframe and the resources.
e. Qualifications – lists your experience, expertise, and strengths
f. Benefits – explains the many ways your proposal will benefit the client.

4. The success relies on the follow through.
Even if you get out reams upon reams of business proposals, it would still be for nothing if there is no strong plan for follow through. To maximize this, consider hiring virtual assistants who can do the follow up and monitoring of responses. They can also update the leads list, which the sales team can refer to for selling communications. The virtual assistant also provides a human touch to the business proposal and the fact that there is consistent communications give the potential client the impression the company is really adamant in winning their business.

With these steps, a formidable list of business leads is not far behind.

You look at the time it’s already 3 P.M. Glance over your to-do list and see that nothing’s been crossed out!

Where has all that time gone?

Most people imagine that working from home is a casual affair that should not be treated with seriousness. However, if you are thinking about venturing into any form of home business, you have to acknowledge the fact that it requires as much seriousness as any other business. In as much as operating a home business allows you the flexibility to choose the time to work, you should always ensure that you manage your time well for you to get good results.

Some of the reasons why time management is important when working from home include:

1. It plays a big role in the success of your home business:
When you are writing down your business plan, you have to include time management. This is because time is one of the major resources that you have when it comes to propelling your business to greater heights. No matter how much capital you invest, if you have not internalized the essentials of time management, you will flop.
You need to realize that there are a lot of distractions for people who run home businesses. There will always be phone calls from friends and relatives who want to catch up because ‘you are always home’. You may also have children who reach for your attention simply because they see you around. You should find the right way to manage your time such that these distractions do not interfere with your business. First, start by 5 creating a work schedule and sticking to it. If your phone rings, you can either ignore it if it is not an emergency, or politely inform the callers that you are working. You should also let you friends and family know that specific hours of your day are reserved for working. Remember, nobody will take your business seriously if you do not show them that they need to.

2. It reduces stress:
The temptation to indulge in the many distractions at home can be overwhelming. Admit it, sometimes, you promise yourself that all you will do is to respond to a few Facebook messages or check out what is going on in the world of twitter. Then before you know it, you have spent a lot of your valuable time reading random things on the internet. Or maybe you decided to catch up with your friends, and hours later, it hits you that a lot of work concerning your business is undone. The result is instant stress! It can be very frustrating trying to make up for lost time. A lot of people who have not grasped the importance of time management always end up straining themselves in an attempt to meet deadlines and fulfill their clients’ needs. Think about how easier it would be if you managed your time well. You will get everything done on time, and get time to relax after everything is done.

To learn more- register below for a free copy of the eBook “Seize the Day”

Yes, I want my copy of “Seize the Day”.

* indicates required

Pinterest is hailed as the next big thing after Facebook and if this is the case then you should do the best you can to be one of the pioneering online businesses to make it big on Pinterest.

With this social networking site, it is important to understand that you can sink or swim with your photos. No matter how wonderfully worded your descriptions are, they won’t do any good if your photos are not worth repinning or if they do not qualify for a single like.

In order to make sure that your images are optimized for sharing and for search engine marketing, then you may want to consider the following tips.

Pin as many original photos as you can.

With photos that you have taken yourself, you get to choose where to link it. Obviously, it’s best to link it to your blog or website, as this will increase your chances of promoting your goods or services. Original photos are also better than repins because they have an increased likelihood of going viral as well.

Don’t forget keywords.

Keywords matter and they should be used as prominently as possible but without being too obvious about your focus on search engine marketing. Here are several ideal places for you to use your keywords in.

  • Replace generic file names with keyword-oriented names, e.g. IMG0014 to lemon_meringue.jpg
  • Include keywords in the first and last sentences of your pin description
  • Include at least one keyword in comments you post on related pins
  • Include a parent keyword in the title or name of your pinboard

Pay attention to the size of your photos.

More often than not, Internet users don’t really care about images that take too long to load – especially when they are accessing Pinterest using a mobile device. They don’t care much either for photos, which require them to scroll down, down, down to see it in its full size. Remember: they need to scroll back up just to repin or like your photo, and not all of them will have the time or interest to do so.

Images are not always photos.

At the end of the day, Pinterest is all about images – and these refer to not only the photos or pictures that you have taken with a camera. It can also be an artwork you’ve created with basic Microsoft Paint or Adobe Photoshop. It can be a full-fledged poster, a visual strategy – anything that can be saved as an image can still be pinned to Pinterest.

In fact, if you are targeting markets that aren’t exactly enamored by reading (such as teenagers currently busy with prom preparations) then you would have better chances of capturing their attention with images that serve as summarized versions of your articles. But of course, with such images you should also provide a link to the actual full-length text. If they like your image enough, they’ll probably be willing to give its accompanying article or blog post a fair shot.

Always start and end your pin descriptions with one-liners.

Naturally, those one-liners must include your targeted keywords. Pinterest only gives you 500 characters to describe your pin and Pinterest users who repin your photos would like to use some of them. In order to make sure that they don’t completely erase everything you’ve written, leave them with one-liners they’ll find irresistible to share with others.

 

A group coaching program can be really difficult to implement, or really easy to implement. Some of the common reasons that are  given not to start:

1) I don’t have time to talk with dozens of clients each week

2) I don’t have time to spend 5-10 hours a week writing lesson plans

3) I can’t be available 24-7 on email

4) It just takes too much time.

5) It’s a lot of work technically to do it.

And the thing is, those are all valid – because in so many of the older models, that’s how it might have worked.

In fact, maybe as you read that list, you are thinking, yeah, that’s me – I want to start a coaching program, but it just seems like too much work.

So let me ask you this:

What if I were to show you a way you could coach 100 – 1000 clients in just 2 hours a week, and they get almost the same results as working with you 1-1?

If that would be cool, if that would feel like, “yeah, I could do that,” then read on!

Because I’m going to show you a super-simple coaching model that really works.

Before I get into it, I want to go over one concept: and that is the idea that group coaching doesn’t get the same results as 1-1 coaching.

The thing is, the coaching itself isn’t what gets results.

Your clients’ ACTION and implementation gets them results.

The biggest reason that 1-1 coaching generally gets better results than group coaching is because with 1-1 coaching, the client feels obligated to finish his work before your next scheduled call.

How many times has your client told you, “yesterday I remembered I hadn’t finished the assignment you gave me, and I thought about cancelling today’s session, but decided to work a late night to complete the work instead,” or something similar?

The thing is, if that client had been in group coaching, he probably wouldn’t have done the work.

But is it really the group coaching or the clients’ motivation that gets the work done?

Your client needs to step up and do the work on his own. You are a coach, not a babysitter. You are a coach, not a high school teacher. It is your clients responsibility to do the work. He needs to learn how to manage his time, and learn to focus. You can teach him those things, but he has to do it.

You are a coach, not a personal assistant, personal planner, or daytimer.

Now, here’s the thing, if you are willing to limit yourself to helping only 20 clients at a time, when you have inside of you the ability to change possibly millions of lives (I mean, how many people NEED what you help with?), then you shouldn’t probably do group coaching.

But what if you knew there were 1000 people RIGHT NOW in your circles whom you could significantly help – as long as THEY would be personally responsible for their results?

So yes, 1-1 coaching gets better results. But it’s not because of the teaching (think about it, if you have 20 clients, over time you work with all of your clients on the same 95% of the material you work with everyone else on, right?) So that means that only 5% of your individually – coached material is unique.

So why are you doing 1-1 coaching for the 5% difference? Why not just do a group coaching session instead that teaches the 95%, then open the call up for group questions and answers, and anyone that needs a unique 5% solution, can speak with you personally?

When you do that, you open yourself to being able to genuinely HELP 100-1000 people instead of being limited to your own ability to deliver 20 hours (or less) of quality 1-1 each week?

(And before I give you the model – let me say this – maybe you have 100 -1000 group coaching clients, PLUS 1-1 clients who really need the personal attention because they want to do much, much more than you teach most clients, and they genuinely need more personal attention to go over and above your average client. They are willing to pay more for your time. And you are willing to coach 2-5 1-1 clients at one time. And that’s fine. My belief, though, is that the bulk of your coaching can – and should – be done in a group environment. Read on to see how easy it is.)

Here’s the model:

–> One group coaching call 60-90 minutes per week.

On this call, you teach a topic for 45 minutes. The rest of the time is spent coaching, answering questions, etc. The clients learn EXACTLY what they need to learn, and they get to talk with you just like it were 1-1 – but you aren’t doing the teaching 1-1.

–> After the call, you send a recording of the call to your clients via autoresponder. This takes 5 minutes.

Each week, you record the 45 minutes of training you do, and add it to the autoresponder campaign you have created for new clients, so all new clients sequentially get exposed to every lesson you have ever taught.

This allows you to literally duplicate yourself, as you only ever teach one topic once, and anytime a client needs instruction on an already-taught topic you just send them to that recording.

And they can always come onto the call live.

This total coaching program, with 100-1000 clients only takes 60-90 minutes per week for the actual delivery, plus about 10 minutes per week queuing the emails into your autoresponder delivery for coaching clients.

That is less than 2 hours a week.

You can help hundreds of clients instead of 20.

It only takes you 2 hours a week instead of 20.

And if you REALLY want to work with 2-5 1-1 clients, you can.

Can you see how easy this can be?

It really can be this easy!

It’s what I do.

It’s what my clients do!

And you can too!

Now, maybe you have questions, like these:

1) Well, do I have to offer email access?

Answer: you can if you want. But you don’t have to (and with 1000 clients, you can’t possibly answer all your emails, so with a lot of clients, no, if they want to get a question answered, they simply have to come to the call [which they should come to anyway, right?]) Fair enough?

2) Do I offer skype access? I don’t. Skype is highly distracting to me. Skype is only useful to me for pre-planned specific conversations, where skype would be faster than telephone. But if you are looking at your skype box 24-7, can you say DISTRAAAAACTION!

3) Do you do a webinar or a teleseminar for delivery?

Answer: here’s the thing: I often find that new coaches want to offer webinars for their coaching. They think it is more personal. Then they spend 5 hours a week preparing a powerpoint and realize that 99% of everything they teach could be spoken instead of shown. If you REALLY have to show something, record what you want to show, and send the recording out before the call in an email. Have your clients watch the video before the live call. They can ask questions about anything they want to on the call.

Plus, webinar means you HAVE to be online for the call. It means you have to have a good internet signal. It means you have to transcode the recording, upload a bulky mp4 file, and let’s face it, that can take hours of your time or your assistant’s time. PLUS your client has to WATCH the video each week.

Instead, I use teleseminars. Many reasons.

1) I don’t have to prepare a powerpoint.

2) I don’t have to be online (I have done coaching calls from Costa Rica, on the road, in my car, walking in a neighborhood when I was out of town traveling and my car was in a shop, from a ski resort, and many other places). With a teleseminar, I just call in the dial in number, and presto, I am on the call.

3) The recording is done automatically by my teleseminar provider. That means within 5 minutes of the coaching call being over, I can send an email to my coaching clients with the recording.

I don’t have to upload, download, transcode, deal with 400 MB, nothing.

If I don’t want to, I don’t have to think about my coaching call until next week.

The system is easy, when implemented the way I have just described.

You can easily coach 100 – 1000 clients in a productive group coaching call, 2 hours a week total involvement from you, the entire program runs almost completely on autopilot, except for 2 hours a week from you.

And you have the rest of your week to live, to focus on getting new clients, and to truly enjoy the entreprenuerial life you thought you would have by now!

If you’re going to build an email list, then you’re also going to have to create a free giveaway that is worth having. It has to be something that people want so badly that they won’t hesitate for even a moment to give you their email address. And if you use a double opt-in, and most people do, then you want your prospects to be glued to their inboxes, eagerly waiting for the confirmation email to arrive so that they can get it.

How many free giveaways have stirred like that?

If you make that your goal, then you’ll have a much better chance at producing something that will get the attention of your prospects. And anything less than that will simply be ignored. You may get a lot of visitors, but that’s all.

It will be like all those stores that you visit in the mall. Even before the greeter has a chance to say “Good morning. Welcome to . . .” you have said, “I’m just looking.”

The essence of the free giveaway is in the giveaway funnel. As you know, your giveaway funnel consists of giveaways that collectively solve a big problem and whose parts solve smaller one. You may have dozens of giveaways in your funnel or only a few. It doesn’t matter.

What does matter is consistency. There has to be a central theme, a definitive problem that troubles your prospects and which your giveaways uniquely solve. That’s not to say that you’re the only one whose giveaways solve the problem. What it means is that you solve them in a way that is unique to you. It’s your personality, your presentation, and your teaching. You haven’t simply copied it from Guru 1, 2, or 3.

One of the problems that Internet marketers face is creating a free giveaway that is inconsistent with their giveaway funnels. The giveaways in the funnel itself all “hang together”, but the free giveaway is a sort of orphan. It may be valuable in and of itself, but it has little to do with the central theme of the giveaway funnel itself.

And the problem with that is that prospects who visit your site do so with the understanding that your free giveaway will lead them naturally from the content that they saw elsewhere online to that giveaway and onto your list where they can get access to other similar giveaways; ones that solve the problem that you originally addressed.

But what happens is that the free giveaway is unrelated to the core of the giveaway funnel. That confuses visitors, and they don’t sign up because they don’t see the connection.

You must make the connection for your prospects, and you can do that by making sure that it is consistent with your funnel.

It’s essential that you have a free giveaway to give away to subscribers. It’s important because it gives them an opportunity to see if the value that you’ve put into it is sufficient to make them want any more from you.

But creating a valuable giveaway seems to be a lot easier than naming it.

The tendency seems to be to identify it according to the solution, rather than the problem it solves. For example, Semantic Revolution Course. Does this tell you what the problem is?

Or Free eBook (I kid you not!).

Or, The XYZ WonderWheel. Makes wonder what it’s about. The question is, are you curious enough to find out? Does it feel like something that you’d want to spend time to discover?

Although each of these giveaways may be the best things since sliced bread, it’s impossible to discover whether they solve your problem without going to the landing page to learn more.

You’re probably thinking that the context in which the link was found would make that obvious.

Not necessarily. For one thing there’s usually a limit to the number of words that can be used, and for another you don’t want your prospects to have to think about whether or not the giveaway is for them.

You want them to know it.

You also need to make sure that you identify the right problem.

Let’s say that your prospects want to learn how to get subscribers by using Twitter. If you name your giveaway, “How to Get Subscribers with Social Media”, then almost no one in your target market is likely to want it because they won’t know if it’s for Twitter, Facebook, or all a bunch of other platforms.

If you name it, “How to Get Subscribers with Twitter”, then those who want to use that platform will be attracted to your giveaway because it addresses the problem that they want to solve.

You have to specify the problem. In this case, it’s how to use Twitter to do something. So the giveaway name has to focus on it.

Anytime you create a free giveaway, you must focus on the problem that you want to solve, and then name it accordingly. That’s because you want your prospects to be sure that it is for them.

Marketing is one of the most important strategies in business because it introduces the business and its products to the consumers. Video marketing has the ability to take a business to another level as long as the business owner is ready to devote their time and resources. Today, most people are interested in video representation of information as opposed to the traditional text or audio.

With that said, anyone interested in effectively marketing their business should be ready and willing to use all the available resources to propel their businesses forward. It is important to understand video marketing well to get the optimum results. Here are highly effective video marketing tricks to assist you in succeeding.

Good Titles for your videos.

The power of a good title should not be overlooked in the distribution of online videos. Viewers are drawn by powerful and relevant titles which is why you should spend time in creating a title that will attract your target viewers. Keep in mind that the title should represent the content of the video. This means that it should not underrate the video or create a perception of something else.

Always remember that the title will pay a major role in determining the type of people who will be watching the video and taking the necessary action. A misleading title can attract a lot of viewers who will be disappointed in the video and will leave immediately. It is better to have a few viewers who are interested in what you have to offer than a huge useless traffic.

Be Original when coming up with content

People have seen quite a lot of things on videos and to get more attention, you will have to be unique and original. Instead of copying what most of the other people are doing, do your own research and put yourself in the viewer’s shoes. This will help you not only in creating something original, but in attracting the attention of the viewers.

Have A Marketing Strategy

It is crucial that you understand that making the video is just the first step. You will need to take the video where your viewers are and this calls for an effective marketing strategy. It is true that the video will be marketing your business but you will also need to market the video so that it can deliver positive results.

You should use all the necessary resources to ensure that as many viewers as possible are viewing the content. Embed the video on your business website and use social media to push the video to a wider audience. The more relevant viewers you get the more people you will have interested in your business and its products.

Have Goals

When you are creating a video to market your business, you should have goals. This is what you want the video to do for your business, do you want people to click on a link, visit a web site, take part in a survey, or like a social media page? Having well defined goals will assist you in achieving them by setting the marketing strategy properly.

It is possible to have a viral video which is useless because you have not given the viewers a way forward after they watch the video. Make sure you lay out everything in a funnel strategy where all efforts are focused on leading the audience to a particular direction that leads to more sales.

Be Consistent

People are always searching for fresh interesting content online and to succeed in video marketing, you should be consistent in positing new content. You also need to ensure that your new content is not only driven by quantity but also by quality. This means that you should be consistent in posting new content and also in keeping everything interesting to the viewers.

You Don’t Need A Fortune

Marketing does not have to be expensive. This also applies to all its strategies such as video marketing. You do not have to go all the way and get professionals to do the videos. Though quality is important, it is not a must that you break your bank account. Focus on high quality videos that are simple to cut down on the cost of the entire process.

When the first generation of women entered the workforce in earnest in the 1970s, they succeeded in the only way they could – by imitating men.  Authoritarian leadership and tight control was the hallmark of that day’s businessman, and women were not exactly welcomed into the ranks of management.  Well ladies, that was yesterday, and today is today!

Forget what your mama or your boss told you, because following the rules can be bad for your career.  Today’s CEO/entrepreneur can no longer tap his/her company’s full potential using a “command-and-control” style.  The 21st century business woman needs to be able to build a vision based on the awareness of economic transformation, then help her partners and staff fulfill that vision.  She must draw on a wide range of skills to get to the top and stay there.  Following are 7 Key Characteristics that are essential:

 

  1. Sell the Vision: A leader with a fresh, independent plan for her company’s growth and future has a distinct advantage in luring and keeping great talent and investors.  Vision is not some lofty ideal, but an obtainable concept that is easy to understand and will make the company grow to another level.
  2. Reinvent the Rules:  While women have traditionally been socialized to please others, the 21st century leader knows that good girls rarely post great returns.  The strong managers/owners today not only anticipate change, they create entirely new organizations that respond to shifts and search for innovation.
  3. Achieve With A Laser Focus:  Go where others fear to tread! Being aggressive and ambitious has long been considered male traits, but they are key qualities for new leaders.  Today’s business woman has the ability to home in on opportunities that others may simply not see, and then excel in that uncharted territory.
  4. Use High-Touch in a High-Tech Era:  When a number of leaders are conducting business by e-mail, voice mail, passwords, and PINs, the female entrepreneur succeeds because she guides with a strong, personal, bed-side manner. Today’s business woman is just as technologically savvy as her peers, but her skill with staff and customers is “high-touch” which gives her a critical edge and separation from the “pack”.
  5. Challenge or Opportunity? – Women are great at turning a challenge into an opportunity instead of using the “slash-and-burn” approach.  They are able to make bold strokes, but they also win the cooperation of others in the organization in making any transformation a success.
  6. A Customer Preference Obsession:  In this information age which makes it easier to shop around for the best “whatever”, businesses must work harder to give people what they want before their competitors do.  There is no substitute for spending time with clients to become expert at their businesses and learn their demands.  Female leaders are almost intuitively adept in doing just that, and without the client even suspecting.
  7. Courage Under Fire:  Show me any career woman or female entrepreneur today that isn’t able to “stand-the-heat” in any tough-call situation.  Their decision-making skills are rooted in a high level of confidence, because they’ve had to weather and surpass any and all “corporate” storms they’ve encountered over time.

 

It takes a certain mind-set and bravado for anyone to start their own business and succeed, but it’s even more difficult for a female entrepreneur.  Let’s face it, ladies!  We’ve always had to be twice-as-smart and twice-as-confident as any male counterpart in the corporate world.  After all, if we can bear and raise the future generation, how can running a successful business scare us?