Hire-a-Online-Business-ManagerWhether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will do business with and refer business to those they know, like and trust.” And the key to this is obviously being able to develop relationships.

Think of networking as the cultivation of mutually beneficial, win-win relationships. In order to be win-win, there must be GIVE and take (notice the emphasis on give). Networking shouldn’t be viewed as “events” where you go to sell your business. When effective networking is taking place, the parties involved actively share ideas, information, resources, etc.

Ok, so you know that you should be networking because it is one of the most cost-effective lead generation activities when used wisely, appropriately and professionally. But, maybe that seems easier said than done. Here’s a seven step plan to really get going with networking for your business.

1. Check out several groups to find the best chemistry and perceived value. Most groups will allow you to come and visit at least a couple of times before you have to join. Go and ask around to find out why others have joined and what value they get out of belonging.

Resist the urge to just go join the Chamber of Commerce simply because everyone tells you that’s what you need to do. If that’s not where your target group can be found, then you might just be wasting a considerable amount of time (and money).

I’m not telling you not to join the Chamber. Just be clear about what you’d like to get out of this or any other group. If it’s to find prospective clients or referral sources, then you need to be networking where those resources can be found.

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If you market your business with videos, are you using Google+ Hangouts as well? If not, this is something that you should really consider adding to your
marketing strategies.

Google+ Hangout is an easy way to hold an online meeting or product demonstration with up to 9 attendees. You can still invite others to watch your live event, so you can technically have an unlimited audience.

As you are already aware, video marketing is huge and a great way to get tons of traffic to your sites. Google now owns YouTube which is why using Google+ Hangouts is a no brainer. Plus the benefit of a Hangout is that once your video is finished it is automatically uploaded to your YouTube account.

The only requirements to use a Google+ Hangout is that you need to have a Google account and email. If you do any type of online marketing you will have these in place already.

When it comes to using Hangouts you need to know that you don’t have to present an “On Air” broadcast. While this is a very popular option, it may not suit your business needs or marketing plan.

It is also possible to set up one on one sessions as well. These would be good for coaching type calls, interviews and for talking with clients privately. This private option can be used for many types of calls and discussions that you don’t necessarily want to broadcast to the world. Once your video is uploaded to YouTube you can make it private or unlisted. This way only people with the link can view the video.

Using Google+ Hangouts is a great way to make a variety of business videos including: marketing ones, product reviews, tutorials and how to type videos. The automatic uploading to YouTube can save you time and allows you to easily create a channel with lots of videos.

Remember that videos rank well on all the major search engines, especially Google. So why not keep in their good books and incorporate Google+ Hangouts into your video marketing methods?

Running a business and incorporating online strategies makes good business sense. As a marketer it is always important to stay abreast and use all the current marketing trends as much as possible. Don’t get left behind, position your business as a forerunner when it comes to marketing using Google+ Hangouts.

Google hangWhile you may have heard of Google+ Hangouts, you may not be exactly sure of just what they are and how they work. This article will give you a basic understanding of what a Hangout is and how you can use them in your personal life, or incorporate them into your business practices.

Quick Definition of a Google+ Hangout
The best way to describe a Hangout is that it is a video chat software which is linked directly with your Google+ account. When you participate in a Hangout you can invite up to nine other friends or associates to join in onyour chat. While in the chat mode you can share documents and even watch YouTube videos together.

Why Use a Hangout?
Now that you understand what a Hangout is, why would you want to use it? Well, first of all it is a fun way to chat with your friends and family online. You can all get together and have a wonderful chat, watch a family video or just catch up. This is perfect for anyone who is away from their family and much better than sending an email. You can talk face to face regardless of your location.

For a business owner running a Google+ Hangout is a great way to get up close and personal with your customers. You can hold your own weekly business show, run customer service or offer how to tutorials for your products. Many people prefer to watch a presentation than trying to read an instruction manual!

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As you are aware Google just loves to keep updating their products. Gmail for example has undergone some new updates lately with the addition of tabs and new features to their calendar settings.

It is now possible to access Google+ Hangouts directly from within your Gmail account. You may notice that in the previous chat sidebar you now have the option to start a Hangout. If this feature isn’t activated, just go into your settings to activate it, click your photo in the top right hand corner.

Once the Hangout feature is activated you an easily start a video chat or text chat with your friends or business associates. It is a fantastic way to stay in touch or just to connect with someone to ask a question.

This new feature is extremely convenient and quick to use and you don’t have to physically go into your Google+ account to start your Hangouts. You can easily invite any of your Gmail contacts to a Hangout.

The first time you use the Google+ Hangout feature you will have to install a quick plug-in. It literally just takes a minute or two to install. Then you will be set up and ready to record your Hangout.

As with anything new you may want to attempt a Hangout privately first. This way you can learn where the controls are and how to do fun things such as putting silly hats on people! Plus you can share videos and photos during your Hangout as well.

If you want to chat using any of your Apple devices you just need to download an App to do this. Get your friends to download it as well and then you can all Hangout together, regardless of which device you are using.

There are two types of Hangouts that are available , the video Hangout and the text Hangout. The main difference of course is the video aspect, but there is also a difference in how many people can participate.

At the current time you can invite up to 9 people to join in a video Hangout. Whereas for a text Hangout you can invite up to 100 people! If you broadcast your video Hangout live you can invite people to watch but they cannot actively join in the discussion.

Accessing Hangouts via your Gmail account is a fairly new feature from Google. We are sure that they will find ways to improve not just their Hangouts but other features inside your Google account in the near future. So be sure to stay up to date and connected with new developments as they happen.

Google PlusQuite often when people reflect on their search engine rankings they do not think of Google Plus. The truth is that these activities are not worlds apart.  If you are really attempting to increasing their website traffic and brand awareness, there are some definite Google Plus preparations you must complete in order to follow through your goals.

This article will examine the voyage that will lead to using Google Plus fruitfully and will serve as a guide to prepare you for the success it can being you in the rankings.  There are a handful of things one should prepare before trying to utilize Google Plus.  However before using Google Plus, you first should evaluate and make certain that utilizing it is right for you.

The following are some tips on to get you on your way:

1 – Beating your competitors in the rankings game.

Beating your competitors in the rankings game is one of the biggest advantages Google Plus can give you. Many companies are still not using this social media channel as a means to communicate with their audience.

2 – You should use Google Plus more than Facebook

One of the greatest advantages to using Google Plus over Facebook is speed. Google will immediately index all of your posts in Google Plus. Facebook posts and other social media posts can take up to 30 days for the full index to complete. 

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