Pinterest is hailed as the next big thing after Facebook and if this is the case then you should do the best you can to be one of the pioneering online businesses to make it big on Pinterest.

With this social networking site, it is important to understand that you can sink or swim with your photos. No matter how wonderfully worded your descriptions are, they won’t do any good if your photos are not worth repinning or if they do not qualify for a single like.

In order to make sure that your images are optimized for sharing and for search engine marketing, then you may want to consider the following tips.

Pin as many original photos as you can.

With photos that you have taken yourself, you get to choose where to link it. Obviously, it’s best to link it to your blog or website, as this will increase your chances of promoting your goods or services. Original photos are also better than repins because they have an increased likelihood of going viral as well.

Don’t forget keywords.

Keywords matter and they should be used as prominently as possible but without being too obvious about your focus on search engine marketing. Here are several ideal places for you to use your keywords in.

  • Replace generic file names with keyword-oriented names, e.g. IMG0014 to lemon_meringue.jpg
  • Include keywords in the first and last sentences of your pin description
  • Include at least one keyword in comments you post on related pins
  • Include a parent keyword in the title or name of your pinboard

Pay attention to the size of your photos.

More often than not, Internet users don’t really care about images that take too long to load – especially when they are accessing Pinterest using a mobile device. They don’t care much either for photos, which require them to scroll down, down, down to see it in its full size. Remember: they need to scroll back up just to repin or like your photo, and not all of them will have the time or interest to do so.

Images are not always photos.

At the end of the day, Pinterest is all about images – and these refer to not only the photos or pictures that you have taken with a camera. It can also be an artwork you’ve created with basic Microsoft Paint or Adobe Photoshop. It can be a full-fledged poster, a visual strategy – anything that can be saved as an image can still be pinned to Pinterest.

In fact, if you are targeting markets that aren’t exactly enamored by reading (such as teenagers currently busy with prom preparations) then you would have better chances of capturing their attention with images that serve as summarized versions of your articles. But of course, with such images you should also provide a link to the actual full-length text. If they like your image enough, they’ll probably be willing to give its accompanying article or blog post a fair shot.

Always start and end your pin descriptions with one-liners.

Naturally, those one-liners must include your targeted keywords. Pinterest only gives you 500 characters to describe your pin and Pinterest users who repin your photos would like to use some of them. In order to make sure that they don’t completely erase everything you’ve written, leave them with one-liners they’ll find irresistible to share with others.

 

Knowing how Pinterest works is just the start. You should also establish a clear link between your Pinterest account and your blog or website. You must also be able to conveniently pin photos to your account even if you are not tied to a desk and with access to your computer or laptop.

Have Pinterest buttons on display on all your websites and blogs.

Pinterest itself has several free buttons that you can use. They already come with the necessary HTML codes to make embedding hassle-free. You should also check with your content management system or CMS provider if they have options for including Pinterest buttons with every blog post you upload. If not that then maybe there are widgets or tools related to Pinterest, which you can host on your blog or site.

Download Pinterest applications in your site.

Pinterest also has its own official mobile application that you can download and use for free. However, there are also a number of paid applications, which are designed to make pinning quick and easy even when you are using a mobile device.

One application, for instance, allows you to pin photos straight from your mobile device’s browser – something that the official Pinterest app actually can’t do at the moment.

Make a list of possible pins you can use.

Photos, which immediately capture your attention are definitely worth pinning – maybe not now but sometime in the future for sure. You just need to come with a great article or blog post to link such photos to your business. Be sure to list the sites where you’ve seen such photos. Give yourself some time, and they’ll prove handy to your business sooner or later.

Have a camera with you at all times.

The best photos to pin are those that you have taken yourself. As the original source of such photos, your link will then be used every time your photo is pinned and repinned by other Pinterest users. As such, you should not let any opportunity for taking beautiful photos go to waste. Have a camera with you at all times – preferably one with an excellent range of features that include HD resolution, panorama sweeps, options for editing, and filtering effects.

In most cases, the cameras of high-end smartphones would already suffice. It’s actually better if you use a camera phone since this will automatically give you access to the Internet and have it pinned to your board in no time.

Subscribe to a mobile Internet service.

Speaking of Internet access, that’s yet another thing you should have at all times as well. A mobile Internet service will not only enable you to monitor your online business effectively, but it can also make sure that you will be one of the first to pin photos of events that you may be covering with live blogging. With the help of some handy-dandy applications, live blogging and pinning can be easily performed with just a smartphone or tablet.

Hopefully, these tips will be enough to equip your business with all the necessary tools and resources for maximizing the marketing opportunities offered by Pinterest.

 

 

Some recent surveys of journalists and reporters indicate that most prefer to use online media rooms/press kits as opposed to the old-fashioned hard copy press kits. Why? The Internet is open 24 hours a day, seven days a week. A busy reporter on deadline can log on and cruise from one online press kit to the next without having to wait for an overnight package or fax.

Many businesses and publicists are embracing this new technology in media relations and are in a mad dash to develop online press kits of their own or for their clients. Like a Web site, an online press kit should contain certain elements, should make some features more prominent than others, and be simple to navigate. Here are some “do’s and don’ts” to consider before you dive in and begin creating an online press kit.

Online press kits Should:

Be easy to locate if linked to a main Web site. For instance, if ABC Bottled Water has a public or consumer Web site already established, a separate media room can be linked to the Web site’s home page. This link must appear prominently – either in the site’s menu or on the home page. Reporters don’t have time to search for it. Also, if the media room is linked to a “main” site, the media room should share the main site’s “look and feel,” so that reporters don’t feel link they’ve been forwarded to some unrelated site.

Provide materials commonly used by the media. A general press kit usually contains a backgrounder, FAQ, and profiles of key individuals/spokespeople. This is what a reporter will want to see when he or she visits your online media room. The purpose of providing these common documents is to minimize any extra work a reporter will need to do to get what he/she needs. Other important items to include are high-resolution, digital photos, high-resolution digital logo graphics, and of course, press releases. A good online media room will come equipped with a media library where all types of files can be uploaded, stored, and distributed, including general press kit materials.

Include the media coverage already received. When a company, organization, or individual has been covered by the media (preferably favorably), it helps to “legitimize” them. Be careful about copyright issues when reposting articles, though. If you or your organization has appeared in the media, use anything from audio clips, video clips, and links to media outlets’ Web sites in your online media room’s “In the News” page. Check with the media venue for reprint permission.

Include media contact information prominently. If the person handling media relations is not an employee of the company/organization, be sure that the contact info in the online media room directs reporters to the person who is. If a reporter reaches out and his/her request is lost in cyberspace, chances are, they won’t come back.

Online Press Kits Should Not:

Combine info for both the public AND the media. Ideally, the information provided for the media should be separate from content intended for the public or consumers. One reason is that it makes it more difficult for the media to find what it wants, and another is because it reduces your control over the info provided to the media. Messaging is very important, and while it can sometimes vary for the public, it should always be consistent for the media – after all, your messaging is what they’re using to cover you with.

Require a reporter to make numerous requests for additional info. There are always going to be some things that you do not want to provide online on a constant basis. This could include certain photos or ebooks. Keeps these instances to a minimum! In cases like these, it is fine to say “please contact us for photos of this event,” or “please contact us for a sample ebook.” Some media rooms have very limited file space, which may require you to upload low-resolution photos to save space. Asking reporters to contact you for high-resolution photos is all right, too. The point of an online media room is to provide the media with most of what it needs.

Be out of date. Update press kit materials as needed, and try to keep a current press release available – even if it wasn’t distributed on the wire or to reporters directly. By keeping a timely supply of “news,” in your media room, it will be obvious to the media that it receives your attention.

Other Helpful Tips:

Use links – not e-mail attachments! Media rooms with media libraries should allow you to upload your documents and create a URL to their location online, which you can provide to the media instead of an e-mail attachment. When was the last time you opened an e-mail from a stranger that had an attachment?

Have a blog? Link it to your online media room. Blogs are a great way to discuss your company, cause, or industry and are often used by members of the media when researching someone/something for a story. If you have one, add the link to your media room. If you don’t have one, consider getting one.

By following these tips and by putting yourself in the shoes of a journalist, you will be able to develop an online presence that is both informative and convenient. Do this and you’ll meet the demands of the media and increase the likelihood of gaining editorial exposure.

Website creation is one of the most (if not the most) detail-oriented projects that you can undertake. From your hosting service to your site content and the search engine optimization strategies that you’ll employ, there are a lot of things you need to consider if you are to ensure that your site will attract more customers and bring in more profits to your business. When just starting your site, the primary things you’d have to think about are your page lay-out, content, and website graphics.

Sure, content is king when it comes to website creation, but that content should be presented in an appealing manner—that is, if you want your readers to stick around for a long time and read all that you have written. Surely, you know this: a page filled with lines and lines of text alone is plain bland and boring, period. You wouldn’t want to read it yourself, and so much more do your readers.

To spice things up, you need visual enticers—graphics! You need to incorporate colorful and appealing graphics in your site to entertain your readers and make their site visit and browsing a more enjoyable experience.

The Types And Benefits Of Web Graphics

Other than being eye candies to your site visitors, the different types of web graphics give many other benefits, as follow:

• Logo. This is the primary graphic that your visitors will see when they click on your site. It gives identity to your website and the company that the site represents.

• Photos and Illustrations. These graphics help you convey the message in your text. A picture paints a thousand words—your web graphics help your readers easily understand you. If you’re offering a particular product, no amount of words can describe it better than a photo of the product itself.

• Charts. Like photos and illustrations, charts help you convey your message. These are particularly helpful if you’re discussing data and numbers to show comparison (i.e. to show how much more clients you have compared to similar companies in the field).

• Graphic Links. These graphics facilitate easy navigation within your site. They are more effective than text links because they are easily seen.

• Borders, Frames, Bullets, Etc. Although these may be secondary in function compared to those mentioned above, these graphics pull your site together to give it a neat and a better appearance. They help organize everything you have placed in your site for a better visitor experience.

• Banners. These graphics are not incorporated in your website. Instead, they are incorporated in other sites, linking back to you to increase traffic to your page. It’s also important that you create appealing banners so that more people will be enticed to click.

All the mentioned types of graphics play an important role in the creation and promotion of your business. It is therefore important that you choose the right graphics that you will incorporate in your site. When choosing these graphics, you have to consider a lot of things. You must think about the size of the graphics, their format, as well as the overall effect that they will create on your page.

When properly chosen, website graphics can do a lot in attracting and maintaining a constant stream of visitors to your website. You can browse online to find these graphics or you can create your own.

Graphics are one of the elements that make a website attractive and interesting. In some other websites, these are used as part of marketing campaign in the internet. The graphics communicate with the readers or visitors in a visual form, which sometimes make it enough to convey the message. Website graphics are ideal for those that would like to educate or inform visually the customers or visitors about the basic/main features of a service or product being offered in the site. Graphics that are incorporated in a website are acquired by copying, purchasing from another website, and by own creation.

Why are graphics used?

While graphics give lively effect on a website, these are not considered useful on all types of websites. The use of graphics varies in every website. Some use them simply for entertainment purposes while others use for internet marketing campaign. It depends on the type of website being developed. If the website is more of a content writing site, graphics are not necessary. If it is a service or product related type, the need of graphic representation is highly recommended to give the customers/visitors visual information, and ditto with any marketing related websites, to significantly enhance the products or services internet marketability.

Three types of graphics for websites are available:

The header

The header type is considered the most important of the tree as it is through this graphic where the website owner wants to attract the attention of the online visitors and keep them from toggling off the browser. For this reason, it is a must that the designer incorporates a well-designed header graphics display. A professional designer is therefore considered the right person to do this type of graphics for your website.

The stamped background

The stamped background graphics are used in the web pages. The use of the stamped background is to provide the web pages lively visual of colored letter pads, whether in dark or light shades. It usually has a message stamped on the background reflecting the theme that the website conveys. So, the other purpose of using this graphic display is for the site to maintain the message of central theme all over the web page.

The order-button type

Obviously, the order-button graphics are used for the websites trying to sell services or products. The graphics do not necessarily have to be elaborate since this is where the customers or visitors click if they want to buy a specific product or service from the site. However, it is important to put the graphic button on a visible area of the web page to ensure easy accessibility to the customers/visitors.

Where to obtain

The web graphics can come from various applications. They are usually available through the internet websites and can come for free or with a fee. Either way, it is important that you check first whether the source is available from a public domain free of cost, needs permission from the owner, and/or is a copy right material before copying the graphics. Doing so will avoid you from any online legal or ethical issues.

Website graphics can also come directly from a personal digital camera. Website graphics usually come in two formats: .gif and jpeg files. The .gif comes with smaller color range while the jpeg file has larger range.