In today’s competitive business environment it is essential to find ways to reduce costs and increase revenues while keeping productivity and quality high. One of the best ways to achieve this is through hiring and retention of outstanding employees.

Far too often hiring managers rush through the hiring process due to being reactive rather than proactive when filling positions. With some preplanning in the hiring process and implementation of sound strategies once people join your organization, you will lower the cost of doing business by considerable amounts.

As you prepare to hire consider the following:

• What type of person are you looking for?
• What are the values that drive your company?
• How difficult is the job you are filling?
• Do you have anyone internally who can do the job?
• How long will it take to find the right person for the position?
• What are you willing to negotiate with the potential candidate?

In looking for potential candidates you may want to try more than the traditional employee search. Tap into your network of professional connections. Some of your best candidates may be working for your competitors. Be careful about hiring someone just because they are a friend or family member. Not that friends and family members don’t make good employees – often they can be fantastic. And yet, if you are hiring them only because they are a friend or family member, you are setting yourself up for some big problems. With the wrong choice morale with other employees can go down. With the right choice it is just as likely to go up.

Think through the compensation package. Are the wages fair for the job, industry and market? Make sure your benefit package is competitive for your industry. Find out what other companies are offering as far as compensation and consider matching or beating their offerings.

There are occasions when someone may take a position without thinking through income, benefits or fit. Once they have gotten settled in and are feeling comfortable with the position and the company, they may realize the compensation and the job is not all it could be. That can cause some discontent on their part. To avoid this, do your homework.

Another key to keeping good employees is to make sure they are treated with respect, dignity and appreciation. This may seem like common sense and yet, it often doesn’t happen. I consult with various types of organizations employee retention and how to gain more commitment from the staff. I often will meet individually, in private, with a cross section of the staff. I spend at least an hour with each employee in a confidential meeting to find out their view of the company. Inevitably, the areas that are most lacking for the employee to be fully satisfied are communication and appreciation.

Once the area of discontent has been identified I design programs for the company in which to address the problems. What is amazing is the problem is often on the way to being solved by virtue of the fact the organization has brought me in. A common comment is, “Finally, someone is listening to me.”

Often, a company’s problems can be lessened with some good coaching and training of management. It is amazing how many managers and supervisors were put into their position without any training in interpersonal skills, management and supervisory skills, and how to communicate effectively. Nine times out of ten the people who need the most training are the ones who think they need it the least. And, they are often the biggest obstacle to the success of a company.

In order to stay competitive on all fronts you must keep your entire team on the leading edge. By doing so you will be in business for years to come with a happy, dedicated and productive team. And that will equal profits

Pinterest is hailed as the next big thing after Facebook and if this is the case then you should do the best you can to be one of the pioneering online businesses to make it big on Pinterest.

With this social networking site, it is important to understand that you can sink or swim with your photos. No matter how wonderfully worded your descriptions are, they won’t do any good if your photos are not worth repinning or if they do not qualify for a single like.

In order to make sure that your images are optimized for sharing and for search engine marketing, then you may want to consider the following tips.

Pin as many original photos as you can.

With photos that you have taken yourself, you get to choose where to link it. Obviously, it’s best to link it to your blog or website, as this will increase your chances of promoting your goods or services. Original photos are also better than repins because they have an increased likelihood of going viral as well.

Don’t forget keywords.

Keywords matter and they should be used as prominently as possible but without being too obvious about your focus on search engine marketing. Here are several ideal places for you to use your keywords in.

  • Replace generic file names with keyword-oriented names, e.g. IMG0014 to lemon_meringue.jpg
  • Include keywords in the first and last sentences of your pin description
  • Include at least one keyword in comments you post on related pins
  • Include a parent keyword in the title or name of your pinboard

Pay attention to the size of your photos.

More often than not, Internet users don’t really care about images that take too long to load – especially when they are accessing Pinterest using a mobile device. They don’t care much either for photos, which require them to scroll down, down, down to see it in its full size. Remember: they need to scroll back up just to repin or like your photo, and not all of them will have the time or interest to do so.

Images are not always photos.

At the end of the day, Pinterest is all about images – and these refer to not only the photos or pictures that you have taken with a camera. It can also be an artwork you’ve created with basic Microsoft Paint or Adobe Photoshop. It can be a full-fledged poster, a visual strategy – anything that can be saved as an image can still be pinned to Pinterest.

In fact, if you are targeting markets that aren’t exactly enamored by reading (such as teenagers currently busy with prom preparations) then you would have better chances of capturing their attention with images that serve as summarized versions of your articles. But of course, with such images you should also provide a link to the actual full-length text. If they like your image enough, they’ll probably be willing to give its accompanying article or blog post a fair shot.

Always start and end your pin descriptions with one-liners.

Naturally, those one-liners must include your targeted keywords. Pinterest only gives you 500 characters to describe your pin and Pinterest users who repin your photos would like to use some of them. In order to make sure that they don’t completely erase everything you’ve written, leave them with one-liners they’ll find irresistible to share with others.

 

Knowing how Pinterest works is just the start. You should also establish a clear link between your Pinterest account and your blog or website. You must also be able to conveniently pin photos to your account even if you are not tied to a desk and with access to your computer or laptop.

Have Pinterest buttons on display on all your websites and blogs.

Pinterest itself has several free buttons that you can use. They already come with the necessary HTML codes to make embedding hassle-free. You should also check with your content management system or CMS provider if they have options for including Pinterest buttons with every blog post you upload. If not that then maybe there are widgets or tools related to Pinterest, which you can host on your blog or site.

Download Pinterest applications in your site.

Pinterest also has its own official mobile application that you can download and use for free. However, there are also a number of paid applications, which are designed to make pinning quick and easy even when you are using a mobile device.

One application, for instance, allows you to pin photos straight from your mobile device’s browser – something that the official Pinterest app actually can’t do at the moment.

Make a list of possible pins you can use.

Photos, which immediately capture your attention are definitely worth pinning – maybe not now but sometime in the future for sure. You just need to come with a great article or blog post to link such photos to your business. Be sure to list the sites where you’ve seen such photos. Give yourself some time, and they’ll prove handy to your business sooner or later.

Have a camera with you at all times.

The best photos to pin are those that you have taken yourself. As the original source of such photos, your link will then be used every time your photo is pinned and repinned by other Pinterest users. As such, you should not let any opportunity for taking beautiful photos go to waste. Have a camera with you at all times – preferably one with an excellent range of features that include HD resolution, panorama sweeps, options for editing, and filtering effects.

In most cases, the cameras of high-end smartphones would already suffice. It’s actually better if you use a camera phone since this will automatically give you access to the Internet and have it pinned to your board in no time.

Subscribe to a mobile Internet service.

Speaking of Internet access, that’s yet another thing you should have at all times as well. A mobile Internet service will not only enable you to monitor your online business effectively, but it can also make sure that you will be one of the first to pin photos of events that you may be covering with live blogging. With the help of some handy-dandy applications, live blogging and pinning can be easily performed with just a smartphone or tablet.

Hopefully, these tips will be enough to equip your business with all the necessary tools and resources for maximizing the marketing opportunities offered by Pinterest.

 

 

Marketing is one of the most important strategies in business because it introduces the business and its products to the consumers. Video marketing has the ability to take a business to another level as long as the business owner is ready to devote their time and resources. Today, most people are interested in video representation of information as opposed to the traditional text or audio.

With that said, anyone interested in effectively marketing their business should be ready and willing to use all the available resources to propel their businesses forward. It is important to understand video marketing well to get the optimum results. Here are highly effective video marketing tricks to assist you in succeeding.

Good Titles for your videos.

The power of a good title should not be overlooked in the distribution of online videos. Viewers are drawn by powerful and relevant titles which is why you should spend time in creating a title that will attract your target viewers. Keep in mind that the title should represent the content of the video. This means that it should not underrate the video or create a perception of something else.

Always remember that the title will pay a major role in determining the type of people who will be watching the video and taking the necessary action. A misleading title can attract a lot of viewers who will be disappointed in the video and will leave immediately. It is better to have a few viewers who are interested in what you have to offer than a huge useless traffic.

Be Original when coming up with content

People have seen quite a lot of things on videos and to get more attention, you will have to be unique and original. Instead of copying what most of the other people are doing, do your own research and put yourself in the viewer’s shoes. This will help you not only in creating something original, but in attracting the attention of the viewers.

Have A Marketing Strategy

It is crucial that you understand that making the video is just the first step. You will need to take the video where your viewers are and this calls for an effective marketing strategy. It is true that the video will be marketing your business but you will also need to market the video so that it can deliver positive results.

You should use all the necessary resources to ensure that as many viewers as possible are viewing the content. Embed the video on your business website and use social media to push the video to a wider audience. The more relevant viewers you get the more people you will have interested in your business and its products.

Have Goals

When you are creating a video to market your business, you should have goals. This is what you want the video to do for your business, do you want people to click on a link, visit a web site, take part in a survey, or like a social media page? Having well defined goals will assist you in achieving them by setting the marketing strategy properly.

It is possible to have a viral video which is useless because you have not given the viewers a way forward after they watch the video. Make sure you lay out everything in a funnel strategy where all efforts are focused on leading the audience to a particular direction that leads to more sales.

Be Consistent

People are always searching for fresh interesting content online and to succeed in video marketing, you should be consistent in positing new content. You also need to ensure that your new content is not only driven by quantity but also by quality. This means that you should be consistent in posting new content and also in keeping everything interesting to the viewers.

You Don’t Need A Fortune

Marketing does not have to be expensive. This also applies to all its strategies such as video marketing. You do not have to go all the way and get professionals to do the videos. Though quality is important, it is not a must that you break your bank account. Focus on high quality videos that are simple to cut down on the cost of the entire process.

You have perhaps seen a very interesting or even funny video on the web. You may have even wondered how the creators of such videos cash in from their work. Can you really make money with videos?

You will get surprised to find out how much money people are making from such videos. The following are some of the most effective ways to get the most out of your creativity.

Using YouTube

You can get a share of revenue from YouTube. Every month, over a billion people are visiting YouTube. The channel is making over 4 billion dollars every year through advertisements.

It is possible for you to get a share of this revenue by uploading your videos to this channel. To enable you do that, you will need to sign up with Google as a YouTube partner.

After signing up, you will then proceed to create interesting videos and upload them to the YouTube channel giving them a short description. Some adverts will be placed next to your video depending on your type of audience.

Whenever someone clicks on the advert before or after watching your video, a certain portion of revenue is credited to your account. The amount may be very small but it can build up to a good amount if a big number of people watch your video.

It therefore boils down to how many people will watch the video. To make your video go viral, you need to be creative and target the right audience. You also have to give it a very catchy description and ensure its presence in social media.

Apart from YouTube, you could also sign up with other revenue sharing sites such as Revver, Blip.TV, Google video, eefoof.com and many others.

Affiliate Marketing

It is also possible to make a kill with your videos using affiliate marketing. To start off, sign up with an affiliate marketing program where you can earn some money by referrals facilitated by placing affiliate links next to your videos.

You could create a webpage and upload your videos to the page. When people visit your site, some of them will click on the affiliate links after watching the video. You can then earn a proportion of revenue made through that link

Creating Google video websites 

Create a website for a specific niche that you are interested in and embed Google videos that are related to your niche. You can then monetize your videos by using Google Ad Sense or using other related links.

Selling your videos

There are a number of sites that are willing to buy your videos to stock them in their site. They must however be quality and professional videos that other people would want to use in their websites.

A good example of such a site is iStockVideo.com. In addition to buying your videos, they also pay you for inviting other people to upload videos in their website.

Get sponsors for your videos

If you can create professional and interesting videos that are appealing to a certain audience, then you can get some advertisers willing to sponsor them. You can then give them an opportunity to advertise during or after the video.

You could also promote their services and earn some commission by making a call to action after your videos.

Using Videos to support your own business

It is also profitable to use videos to promote your own products. This can increase sales by converting viewers into potential customers. Create a video that will interest a certain audience and advertise your products using it.

Create videos to advertise local businesses

Form a partnership with local businesses in your area and create some videos to market their products. This can be effective if you choose a specific line of business and create something that interests potential customers in that niche.

It is therefore evident that you can really make money using videos. However, not everybody will succeed in this field. You have to devise an effective strategy that will make your work stand out from the rest.

Choose one or a combination of techniques that you believe will work best for you. Do not expect to become a billionaire overnight but remain consistent and you will get income streaming in faster than you expect.

We are  giving a 50% discount on all Animated/Whiteboard/Prezi and Powtoon Videos until Sept. 15th,Click here to see some examples.

If you market your business with videos, are you using Google+ Hangouts as well? If not, this is something that you should really consider adding to your
marketing strategies.

Google+ Hangout is an easy way to hold an online meeting or product demonstration with up to 9 attendees. You can still invite others to watch your live event, so you can technically have an unlimited audience.

As you are already aware, video marketing is huge and a great way to get tons of traffic to your sites. Google now owns YouTube which is why using Google+ Hangouts is a no brainer. Plus the benefit of a Hangout is that once your video is finished it is automatically uploaded to your YouTube account.

The only requirements to use a Google+ Hangout is that you need to have a Google account and email. If you do any type of online marketing you will have these in place already.

When it comes to using Hangouts you need to know that you don’t have to present an “On Air” broadcast. While this is a very popular option, it may not suit your business needs or marketing plan.

It is also possible to set up one on one sessions as well. These would be good for coaching type calls, interviews and for talking with clients privately. This private option can be used for many types of calls and discussions that you don’t necessarily want to broadcast to the world. Once your video is uploaded to YouTube you can make it private or unlisted. This way only people with the link can view the video.

Using Google+ Hangouts is a great way to make a variety of business videos including: marketing ones, product reviews, tutorials and how to type videos. The automatic uploading to YouTube can save you time and allows you to easily create a channel with lots of videos.

Remember that videos rank well on all the major search engines, especially Google. So why not keep in their good books and incorporate Google+ Hangouts into your video marketing methods?

Running a business and incorporating online strategies makes good business sense. As a marketer it is always important to stay abreast and use all the current marketing trends as much as possible. Don’t get left behind, position your business as a forerunner when it comes to marketing using Google+ Hangouts.

As you are aware Google just loves to keep updating their products. Gmail for example has undergone some new updates lately with the addition of tabs and new features to their calendar settings.

It is now possible to access Google+ Hangouts directly from within your Gmail account. You may notice that in the previous chat sidebar you now have the option to start a Hangout. If this feature isn’t activated, just go into your settings to activate it, click your photo in the top right hand corner.

Once the Hangout feature is activated you an easily start a video chat or text chat with your friends or business associates. It is a fantastic way to stay in touch or just to connect with someone to ask a question.

This new feature is extremely convenient and quick to use and you don’t have to physically go into your Google+ account to start your Hangouts. You can easily invite any of your Gmail contacts to a Hangout.

The first time you use the Google+ Hangout feature you will have to install a quick plug-in. It literally just takes a minute or two to install. Then you will be set up and ready to record your Hangout.

As with anything new you may want to attempt a Hangout privately first. This way you can learn where the controls are and how to do fun things such as putting silly hats on people! Plus you can share videos and photos during your Hangout as well.

If you want to chat using any of your Apple devices you just need to download an App to do this. Get your friends to download it as well and then you can all Hangout together, regardless of which device you are using.

There are two types of Hangouts that are available , the video Hangout and the text Hangout. The main difference of course is the video aspect, but there is also a difference in how many people can participate.

At the current time you can invite up to 9 people to join in a video Hangout. Whereas for a text Hangout you can invite up to 100 people! If you broadcast your video Hangout live you can invite people to watch but they cannot actively join in the discussion.

Accessing Hangouts via your Gmail account is a fairly new feature from Google. We are sure that they will find ways to improve not just their Hangouts but other features inside your Google account in the near future. So be sure to stay up to date and connected with new developments as they happen.

Advertising For your Coaching Program

 There are several equally important steps, involved in getting the coaching program completed and ready for the client’s eventual perusal and purchase. One of these would include the ideal advertising tool to be used for the purpose of getting the attention of the target audience as efficiently and as widely as possible. Making the masses aware of the existence of the coaching program, will be the next challenge after putting the program together.

The following are some points to consider when making the decision to advertise the coaching program:

  •  There are many options to choose from when it comes to advertising the coaching program; however some consideration should be directed to the ideal media tool the target audience would normally be using. Being able to identify this would give the individual a good opportunity to use only the advertising platforms that would give the best exposure to the coaching programs.
  • The advertising mode used should also able to get the relevant information to the end target audience without too much hassle and the need to incur high costs. There are a lot of ways to use the advertising tool without breaking the bank and this is most evident with the use of internet as a great advertising platform. Considering this platform as the ideal way to reach an infinite target audience is something worth exploring.
  • Apart from focusing on the content and the choice of the advertising tool, some further exploration should be done to choose affiliations and other links that would also help to further the cause for reaching the target audience successfully. Considering joint venture with others, who are already well established, would be an advantageous addition to the advertising campaign as this would further add to the credibility element of the coaching program.

 Increase Exposure With Press Release

The success of any endeavor today is very much based on the amount of attention given to attracting the target audience in an efficient and suitable way. Without the exposure element, very little percentages of the target audience will be aware of the existence of the service or product being offered, and therefore not be part of the buying engine that dictates the revenue earning success.

One of the more popular ways to effectively reach the target audience today would be through using the press release platform. This platform has been noted for its success in being able to reach the target audience and others broadly and efficiently.

The following are some tips of things to focus on when considering a press release as the ideal way to reach the target audience:

  • Using the appropriate media platform for the press release is very important to the overall success of reaching the target audience. The mode chosen should be in line with the current focus of the target audience so that there is no possibility of overlooking the main audience with the choice made. Time and effort should be taken to identify the suitable media style for the press release to direct the attention of the niche target while ensuring maximum results.
  •  When it comes to actually designing the content for the press release, taking the time to understand the prospects needs and wants and using this as a guideline for the content, would be better that just “bragging” about the product in the press release. Being able to target the issues the prospect may be looking to solve, with the probable use of the product or service being featured in the press release, would definitely get the attention of the prospect to venture further seeking more information.

Want read more on selling your coaching program? Fill out the request form to receive the full copy of our eBook.   Looking for more ideas to sell your coaching program, we can help. Schedule your free call today.

 

Every business demands growth, and double-digit growth is the dream of every dedicated business owner, even when lackluster results show up at quarter’s end.

Most entrepreneurial business owners need a guide to navigate their way toward substantial, sustainable growth.  It can be done even in a slow economy as demonstrated by such companies as Harley Davidson, Starbucks, and WalMart.  Even smaller companies such as Paychex and Oshkosh Truck have been able to make gains in revenue, gross profits and net profits.

Here are 5 disciplines of sustained growth:

  •  Retain Your Customer Base:  Keep the growth that you have already earned by coaxing customers into complex relationships that make it a hassle for them to switch to your competitor.  Tailor your products/services using data gleaned from your customers giving you an advantage.  Proactively managing customer defections will help you anticipate and pre-empt them. Bonding with customers wherever emotion is tied to an interaction is another great way to retain them.
  •  Gain Market Share at the Expense of Your Rivals: Give customers a reason to abandon a competitor’s product/service for yours.  Do what it takes to lower the switching costs.  Pulling customers away from a competitor can be difficult, so you must devote many resources to raiding their customer base.  Offering higher value and quality are crucial to this end.  Buying a competitor is another way to do this.
  • Exploit Market Position:  Show up where growth is going to happen by spotting it early.  This can be done by watching the industry for shifts in buying criteria, product or service innovations, and population trends.  You must be able to spot positioning opportunities to make the most of them by continually using a systematic approach to the process.
  • Invade Adjacent Markets: Before moving into a nearby market, decide whether it offers significant long-term growth and profitability.  Determine whether you have an advantage over a competitor, and ensure you can match its standards of quality and value.
  • Invest In New Lines of Business:  If you take this approach, never overpay for a new line.  You must find simple strategies instead of complex ones, and partner with the new business by assessing its leadership team and balance sheet

Although a successful growth portfolio might not include all five of these disciplines, it must contain more than one.  Only a balanced growth portfolio can keep an organization growing when the market shifts dramatically.

 

In closing I wish a happy and safe Memorial Day to all my entrepreneurial buddies and readers. Drive carefully!

 

Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or sales provided by him. Affiliate marketing is the basic for all other Internet marketing strategies.

In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use E-mail Marketing, Search Engine Marketing, RRS Capturing and Display Advertising for the success of the product. The web traffic can be traced with the help of a third party or own affiliate programs. A lot of work is involved in this process. At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc. But, after the invention of complex algorithms and advance security this has been regularized to make it safer for doing business and shopping online. This even led to the better scrutinizing of the terms and conditions by the merchants. Affiliate marketing became more profiting with the opening of more opportunities but at the same time it also increased the competition in marketing.

Due to this pressure in house affiliate programs for merchants became a thing of the past and were replaced by out-sourced programs. The companies that offered this service have expert affiliate and network program managers who have various affiliate program management techniques.  These affiliate networks have publishers associated with them who help them with the advertising part.

Affiliate marketing was started by cdnow.com who had music oriented websites. They placed list of music albums on their site and they paid others if they put those links in their websites when a visitor bought their album through their site. The first company to link with cdnow.com was Geffen Records. Two months later, Amazon was offered by a woman that she would sell Amazon’s books on her website and she should be paid a certain percentage in return if she sold Amazon’s books through her site. They liked the idea and started the Amazon associates program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s site and bought anything through it.

Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors. In UK alone, affiliate marketing produced £ 2.16 billion.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today. This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission. CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience. Only in the above case the affiliate gets paid. So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason affiliate marketing is also known as performance marketing because it totally depends on the performance of the affiliate. The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that point it’s the job of the sales team to influence the visitor to buy the product or the service.

This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success.