It’s true: people work for money. Even people who love what they do and are willing to work for free won’t do it without a salary. The corporate world has always been perceived as a ladder with people climbing looking at the “carrot” or more money as incentive. However, there is a new generation of employees now filling up the workforce called the millenials. According to a growing body of studies, this generation is not just in cubicles for their paycheck. They are indeed looking for something more.
But with an equally growing evidence of more mature working generation’s working motivations, there is a higher demand for work and life balance, something that goes against the very nature of providing more money as it equates to more responsibilities.
What is an employer to do? Here are some ways to make a winning team that’s on the ball even without the pay increase:

1. Instead of a ladder, create a jungle.
Sheryl Sandberg, Facebook’s famous COO and author of Lean In said it best: think of one’s career and the rise to the top as a jungle, not a ladder. In it she explains that going sideways or learning laterally is the way to go, with different departments and different managers contributing to one’s capabilities.
One sure way to achieve this is by having a great mentorship program wherein managers are transformed into leaders, providing key insights to mentees when it comes to the industry. It’s true, not all employees will stay even after being mentored, but the act itself shows the employees how invested the company is in their growth.

2. Make them do personal projects—on company time.
Google is famous for their innovative nature, but innovation rarely happens during the throes of work, which is why employees there always have personal projects that they work on during company time.
For employees who have kids or who commute, money is not the problem—time is, so providing at least three hours from their 40-hour work week to work on personal projects is giving them ample time to rest and yet be productive at the same time, something that the company in the end will benefit from anyway.

3. Offer telecommuting as an option if possible.
Family first is a message every company espouses or at least they think they do. But like most mantras, this is easier said than done with a ton of deliverables on a person’s head. Telecommuting is a way to bridge the gap. This can be offered to employees who are parents to kids at least 10 years old and below for starters.
The great thing about telecommuting is that employees feel that their company values their families and at the same time trusts them to get the job done.

4. Have a cause.
Most employees spend most of their lives on the job, no doubt about it. And it is truly something that no salary can pay for. Having a solid CSR program then gives the employees the chance to work for something greater than themselves and makes all the hours worth it.
No matter what, a company’s vision to make a difference counts to attract and maintain employees who are determined to make it happen without the need for adding zeroes to their salaries.

You have heard many positive things about hiring a virtual assistant. Friends in the industry may have informed you about how working with a virtual assistant has either made their life easier, added value to their business or both. After learning about these benefits, you are convinced that hiring one would definitely help you grow your business and free up more time to pursue your passions. But the question is, do you know where to find a virtual assistant?
Follow these tips to help you find a VA to hire.

1. Look for virtual assistant agencies.

The increasing demand for reliable and competent virtual assistants has led to the rise of VA agencies like These agencies may have VAs that specialize in one type of task such as copywriting or web design, or they can offer several services and serve as a one-stop shop for your business needs. To ensure that you are working with a legitimate agency, do a background check prior to hiring them or anyone from the agency. Ask for references, check their portfolio and see what their past clients say about them online. Once you decide to hire them, have a contract that stipulates the work hours, your requirements, and other conditions that you and your VA have agreed upon. It would also be prudent to have a non-disclosure agreement, especially if you plan to share your personal details or trade secrets with your VA.

2. Check freelancing platforms.

Popular freelancing platforms like Upwork (formerly oDesk) and Elance will help you find virtual assistants for various types of jobs. You can create a free account and post job ads for the type of VA you are looking for. There are literally millions of contractors on these freelancing platforms, and it may be challenging to attract the kind of applicants you need. The key here is to write a detailed job description that communicates what you need from your virtual assistant. Make your job description as enticing as possible by also including how your virtual assistant will benefit from working with you.

3. Post on social media.

Twitter is a good place to start. Just tweet about your job opening and add a #virtualassistant or #virtualstaff hashtag. You can also look for VA communities on LinkedIn and Google+ and post your job ads there. Any of these three ways will help you find your ideal virtual staff. To save your time, remember to be clear on your goals and the results that you are looking for from your VA and include these in your job posting.

Young businesswoman writing marketing strategy concept with huge pencil

One of the first steps to successfully hiring a virtual assistant (VA) is writing the right job description. After all, it’s the right job description that attracts the right kind of applicants. This job description will be posted on job search sites, freelancing sites, your website and even your social media sites. However, no matter how many times you post your job description, you will not be able to find the ideal person for the job if it lacks the most important details.

What Should Be In the Job Description?
Writing a job description for office-based employees and virtual assistants are not very much different from each other. The description usually includes the job title, the summary, the main functions or responsibilities, skills, location, and the type of employment whether it’s full-time or part-time work. The main difference between the regular job description and the ones for VAs is you need to include the timeframe or project duration and indicate your budget for the project or the job.

Here are other tips to follow when writing job descriptions when looking for virtual assistants:

1. Write with results in mind.
Before writing anything, think of the results that you want to achieve with hiring a virtual assistant. Set your goals. Why are you hiring a VA in the first place? List the outcomes you want to see when you hire this VA. For example, if you are hiring a graphic designer, your goals can be expediting the process of creating ads or marketing collaterals, daily creation of social media graphics, and the like.

2. Make your job title as specific as possible.
The job title is the first element that the applicant sees. Make it as specific as possible to encourage the right candidate to click on it and read the entire job description. Many clients make the mistake of just writing “Virtual Assistant” as the title. Accountants, lawyers, graphic designers, writers, web developers, can all be virtual assistants. This is why you need to specify what type of virtual assistant you are looking for.

3. Start your statements with an action word.
When you write the duties and responsibilities, start with an action word. The Massachusetts Institute of Technology recommends beginning statement with an action word, followed by your subject, then mentioning the specific activities.
An example is: Write blogs monthly by suggesting topics to write about, finding two to three keywords per blog, and submitting them for approval and posting by the 4th Friday of the month.
The action word here is “write”
The subject is “monthly”
The tasks associated with this subject are “suggesting topics to write about,” “finding two to three keywords per blog,” and “submitting them for approval and posting by the 4th Friday of the month.”

4. Write the skills and qualifications you are looking for.
What kinds of skills and qualifications are you looking for in a VA? Your answer should depend not only on the requirements of the job, but also your company’s culture. Would you like someone who is passionate about learning and communication because your business is all about teaching English as a second language to Asian students? Or would you like someone who loves to travel because the task involves maintaining a travel blog?

5. Indicate the project duration, budget, and type of employment.
To save your time sorting through applicants, you can narrow down your search by indicating the project duration, how much you are willing to spend on the project or the salary, and the type of employment (whether it’s full-time or part-time work). These details are important because virtual assistants work with so much flexibility that most of them set the limits on how much they can work in a day or in a week. A lot of them also accept multiple projects at a time. It would be also good to provide a link to your website so applicants can see if they are comfortable to work in your industry. By indicating the duration of the project and the level of commitment you need from your VA, potential applicants would be able to assess whether they can take on the job.

The right virtual assistant is out there, looking for their next big project or employer. Attract the right candidates by writing a job description that conveys what you truly need. The five tips above should guide you on putting together a clear

Richard Branson said it best when he boldly declared that time is the new money. For many years, management has declared that those who work long hours are deemed more productive. But today, it just isn’t so: time is the new standard with which people are judged and the more hours of it spent on working, the worst it is for a person’s well-being and reputation.

For entrepreneurs, even more so. As the captain of their respective ships, they should be the ones at the forefront of espousing work life balance and showing the right way by being out the door by 5pm. Of course, this is easier said than done. With responsibilities ranging from business development to marketing to operations, what is a consummate business owner to do?

Here are some ways to help you fight the workaholism plague and get back your hours:

1. Hire people correctly.
No aspect of a business is affected by the concept of opportunity cost than human resources. As a prized commodity, people in a business can derail or fast track its progress. For the business owner, hiring correctly makes the big difference from sleeping eight hours a day to literally being hospitalized every two months due to exhaustion. It is not just about choosing the right people, but more so, hiring the people and putting them in the right places in the company where they can be most productive and effective. Also, the number of people to hire counts a lot.
In the end, the bucket stops at the top and if the owner cannot hire right, he or she will end up doing all the tasks needed to keep the business going. The best way to mitigate this problem is by opting for outsourcing. This does not place a big strain on the company budget but at the same time, it quickly fills the spots needed. Hiring a virtual assistant allows business owners to focus on conceptualizing strategies and other tasks that require high level decision-making.

2. Stop multitasking and know one’s strengths.
For one, it is not effective, and two, studies have shown that multitasking can successfully do just one thing: shrink one’s brain.
Instead, set a timeline for each task and delegate. This frees up the hands of the entrepreneur to focus on the things they do best. As much as control is the name of the game, it does not do anyone any good.

3. Rest.
It’s easy for people to run on adrenaline, but what good does it make a person? Exhaustion simply leads to bad decisions, which then lead to more wasted time rectifying mistakes whether big or small.
Instead, rest. Sleep the right amount of hours and wake up refreshed and ready to go. Have time for leisure and other pursuits as these will help fuel creativity. The time it took to take a nap or to go for a quick swim may save you from signing a wrong contract.

4. Know what matters and tackle them during peak performance hours.
As Robin Sharma, a leading motivational speaker and consultant for many CEO’s, says: what gets written down gets done. A list that’s filled to the brim is not a good list. Priorities are few or else, they’re not really what it’s supposed to be.

The best way to solve problems is by first knowing what time one is at the most optimum level of productivity. Then, begin with the hardest tasks. Eat thy frogs first and the rest shall be peanuts—with a few minutes to spare after.

Starting a business is one of the best and worst decisions a person can come up with. As much as being your own boss brings with it a level of freedom and independence, entrepreneurs are also the most stressed and harassed, having to deal with the needs of the business almost 24/7 without rest. While you can see business owners spend their weekdays doing activities they love other than business, it does not mean that they have fewer responsibilities.

Simply put, choosing to be in business is hard work and it takes a lot of commitment from a person when they finally take the plunge. Here are some ways to break into the jump and make it more manageable:

  1. Know the market.

The last thing a person can do is invest all their hard earned savings on a whim. It is important to remember that getting into business is part intuition and part calculated risk, but is never about gambling. Following one’s passion can be great, but it also makes for very risky business decision basis. Knowing your market is one of the first crucial steps that you should do when starting your own business.

Today however, an article on Entrepreneur suggests that knowing your market today shouldn’t be limited to getting details on their income, gender, ethnicity or education. Entrepreneur suggests taking your marketing strategies to the next level through personalization and customization and that means understanding the lifestyle of your customers. Understand the lifestyle of the generation where your target market belongs. You can also do your research by area. There are also tools that you can use to study your target market’s behavior, such as Google Analytics and Facebook Insights.

  1. Know the underserved market.

Another good way to get into business is by knowing the underserved market. What makes your life miserable? One may be surprised to know that it’s also what makes others’ unbearable and these underserved customers are actually willing to pay for a service or product to ease off the hassle.

Being in the underserved market also makes one a highly uncontested market, something the bigger players will be very wary to get into. This translates to income at the fastest way possible. In addition to knowing the underserved market, it would also be good to think of how you can beat the competition. Jim Koch of Boston Beer co. and Samuel Adams Boston Lager says in an article published in Business Insider that your business is only feasible if what you are offering is cheaper or better than the alternatives.

  1. Prepare for the worst.

Although getting into business is a true act of faith, one must also not get into it without a safety net of at least six months. Anything is possible in business, unfortunately, including bankruptcy. If the person has a family to support, blindly getting money into a business without ensuring that they can live comfortably is a reckless move.

Preparing should also include the right paper work to protect the name, the finances, and the assets of the business from unscrupulous people.

  1. Delegate.

Budget may be a concern when you are starting a new business. However, multitasking just to accomplish everything that needs to get done from accounting to financials would not be beneficial for your business. If hiring is not an option at the moment, consider outsourcing to virtual assistants. It is best to outsource tasks that are repetitive in nature, those that are time-consuming, and technical tasks that are not part of your skills set. As a business owner, it is important that you oversee all processes without losing your focus on growing and grooming the business to reach its full potential.

You look at the time it’s already 3 P.M. Glance over your to-do list and see that nothing’s been crossed out!

Where has all that time gone?

Most people imagine that working from home is a casual affair that should not be treated with seriousness. However, if you are thinking about venturing into any form of home business, you have to acknowledge the fact that it requires as much seriousness as any other business. In as much as operating a home business allows you the flexibility to choose the time to work, you should always ensure that you manage your time well for you to get good results.

Some of the reasons why time management is important when working from home include:

1. It plays a big role in the success of your home business:
When you are writing down your business plan, you have to include time management. This is because time is one of the major resources that you have when it comes to propelling your business to greater heights. No matter how much capital you invest, if you have not internalized the essentials of time management, you will flop.
You need to realize that there are a lot of distractions for people who run home businesses. There will always be phone calls from friends and relatives who want to catch up because ‘you are always home’. You may also have children who reach for your attention simply because they see you around. You should find the right way to manage your time such that these distractions do not interfere with your business. First, start by 5 creating a work schedule and sticking to it. If your phone rings, you can either ignore it if it is not an emergency, or politely inform the callers that you are working. You should also let you friends and family know that specific hours of your day are reserved for working. Remember, nobody will take your business seriously if you do not show them that they need to.

2. It reduces stress:
The temptation to indulge in the many distractions at home can be overwhelming. Admit it, sometimes, you promise yourself that all you will do is to respond to a few Facebook messages or check out what is going on in the world of twitter. Then before you know it, you have spent a lot of your valuable time reading random things on the internet. Or maybe you decided to catch up with your friends, and hours later, it hits you that a lot of work concerning your business is undone. The result is instant stress! It can be very frustrating trying to make up for lost time. A lot of people who have not grasped the importance of time management always end up straining themselves in an attempt to meet deadlines and fulfill their clients’ needs. Think about how easier it would be if you managed your time well. You will get everything done on time, and get time to relax after everything is done.

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A group coaching program can be really difficult to implement, or really easy to implement. Some of the common reasons that are  given not to start:

1) I don’t have time to talk with dozens of clients each week

2) I don’t have time to spend 5-10 hours a week writing lesson plans

3) I can’t be available 24-7 on email

4) It just takes too much time.

5) It’s a lot of work technically to do it.

And the thing is, those are all valid – because in so many of the older models, that’s how it might have worked.

In fact, maybe as you read that list, you are thinking, yeah, that’s me – I want to start a coaching program, but it just seems like too much work.

So let me ask you this:

What if I were to show you a way you could coach 100 – 1000 clients in just 2 hours a week, and they get almost the same results as working with you 1-1?

If that would be cool, if that would feel like, “yeah, I could do that,” then read on!

Because I’m going to show you a super-simple coaching model that really works.

Before I get into it, I want to go over one concept: and that is the idea that group coaching doesn’t get the same results as 1-1 coaching.

The thing is, the coaching itself isn’t what gets results.

Your clients’ ACTION and implementation gets them results.

The biggest reason that 1-1 coaching generally gets better results than group coaching is because with 1-1 coaching, the client feels obligated to finish his work before your next scheduled call.

How many times has your client told you, “yesterday I remembered I hadn’t finished the assignment you gave me, and I thought about cancelling today’s session, but decided to work a late night to complete the work instead,” or something similar?

The thing is, if that client had been in group coaching, he probably wouldn’t have done the work.

But is it really the group coaching or the clients’ motivation that gets the work done?

Your client needs to step up and do the work on his own. You are a coach, not a babysitter. You are a coach, not a high school teacher. It is your clients responsibility to do the work. He needs to learn how to manage his time, and learn to focus. You can teach him those things, but he has to do it.

You are a coach, not a personal assistant, personal planner, or daytimer.

Now, here’s the thing, if you are willing to limit yourself to helping only 20 clients at a time, when you have inside of you the ability to change possibly millions of lives (I mean, how many people NEED what you help with?), then you shouldn’t probably do group coaching.

But what if you knew there were 1000 people RIGHT NOW in your circles whom you could significantly help – as long as THEY would be personally responsible for their results?

So yes, 1-1 coaching gets better results. But it’s not because of the teaching (think about it, if you have 20 clients, over time you work with all of your clients on the same 95% of the material you work with everyone else on, right?) So that means that only 5% of your individually – coached material is unique.

So why are you doing 1-1 coaching for the 5% difference? Why not just do a group coaching session instead that teaches the 95%, then open the call up for group questions and answers, and anyone that needs a unique 5% solution, can speak with you personally?

When you do that, you open yourself to being able to genuinely HELP 100-1000 people instead of being limited to your own ability to deliver 20 hours (or less) of quality 1-1 each week?

(And before I give you the model – let me say this – maybe you have 100 -1000 group coaching clients, PLUS 1-1 clients who really need the personal attention because they want to do much, much more than you teach most clients, and they genuinely need more personal attention to go over and above your average client. They are willing to pay more for your time. And you are willing to coach 2-5 1-1 clients at one time. And that’s fine. My belief, though, is that the bulk of your coaching can – and should – be done in a group environment. Read on to see how easy it is.)

Here’s the model:

–> One group coaching call 60-90 minutes per week.

On this call, you teach a topic for 45 minutes. The rest of the time is spent coaching, answering questions, etc. The clients learn EXACTLY what they need to learn, and they get to talk with you just like it were 1-1 – but you aren’t doing the teaching 1-1.

–> After the call, you send a recording of the call to your clients via autoresponder. This takes 5 minutes.

Each week, you record the 45 minutes of training you do, and add it to the autoresponder campaign you have created for new clients, so all new clients sequentially get exposed to every lesson you have ever taught.

This allows you to literally duplicate yourself, as you only ever teach one topic once, and anytime a client needs instruction on an already-taught topic you just send them to that recording.

And they can always come onto the call live.

This total coaching program, with 100-1000 clients only takes 60-90 minutes per week for the actual delivery, plus about 10 minutes per week queuing the emails into your autoresponder delivery for coaching clients.

That is less than 2 hours a week.

You can help hundreds of clients instead of 20.

It only takes you 2 hours a week instead of 20.

And if you REALLY want to work with 2-5 1-1 clients, you can.

Can you see how easy this can be?

It really can be this easy!

It’s what I do.

It’s what my clients do!

And you can too!

Now, maybe you have questions, like these:

1) Well, do I have to offer email access?

Answer: you can if you want. But you don’t have to (and with 1000 clients, you can’t possibly answer all your emails, so with a lot of clients, no, if they want to get a question answered, they simply have to come to the call [which they should come to anyway, right?]) Fair enough?

2) Do I offer skype access? I don’t. Skype is highly distracting to me. Skype is only useful to me for pre-planned specific conversations, where skype would be faster than telephone. But if you are looking at your skype box 24-7, can you say DISTRAAAAACTION!

3) Do you do a webinar or a teleseminar for delivery?

Answer: here’s the thing: I often find that new coaches want to offer webinars for their coaching. They think it is more personal. Then they spend 5 hours a week preparing a powerpoint and realize that 99% of everything they teach could be spoken instead of shown. If you REALLY have to show something, record what you want to show, and send the recording out before the call in an email. Have your clients watch the video before the live call. They can ask questions about anything they want to on the call.

Plus, webinar means you HAVE to be online for the call. It means you have to have a good internet signal. It means you have to transcode the recording, upload a bulky mp4 file, and let’s face it, that can take hours of your time or your assistant’s time. PLUS your client has to WATCH the video each week.

Instead, I use teleseminars. Many reasons.

1) I don’t have to prepare a powerpoint.

2) I don’t have to be online (I have done coaching calls from Costa Rica, on the road, in my car, walking in a neighborhood when I was out of town traveling and my car was in a shop, from a ski resort, and many other places). With a teleseminar, I just call in the dial in number, and presto, I am on the call.

3) The recording is done automatically by my teleseminar provider. That means within 5 minutes of the coaching call being over, I can send an email to my coaching clients with the recording.

I don’t have to upload, download, transcode, deal with 400 MB, nothing.

If I don’t want to, I don’t have to think about my coaching call until next week.

The system is easy, when implemented the way I have just described.

You can easily coach 100 – 1000 clients in a productive group coaching call, 2 hours a week total involvement from you, the entire program runs almost completely on autopilot, except for 2 hours a week from you.

And you have the rest of your week to live, to focus on getting new clients, and to truly enjoy the entreprenuerial life you thought you would have by now!

The easiest coaching program in the world is the group coaching program model, with teleseminar coaching and recorded automated lessons. No email access, no skype access. Just one live weekly q and a phone call, with recorded lessons sent out via autoresponder. You can’t get any easier than that.

And you teach your group clients – 100 of them, 1000 of them, 10,000 of them – the EXACT SAME THING you teach your 1-1 clients. The training is EXACTLY the same. But instead of coaching one person for one hour, you coach 10 people during that hour or 100 people during that hour or 1000 people during that hour.

It works for your clients too.

Let’s say you charge $500 an hour for 1-1 coaching.

Your client gets 1 hour of coaching. You get paid $500.

But if you teach the SAME THING but have 100 people on the SAME HOUR –

and you only charge $100 for that hour – your clients get an 80% discount on the coaching – and you make 20 times more – you make 100 times $100 = $10,000 instead of $500.

Your client pays 80% less, and you make 2000% more.

Now, you might ask, but what if someone has a question?

Simply open the call up at the end for questions. Only about 5% of your callers will have a question on a live teleseminar with open questions.

So with 100 clients, you open the call live, answer 5 questions.

With 1000 clients, you simply ask that they submit their questions before the call, and you have an assistant (you can afford an assistant if you have 1000 clients paying $100 a month) screen their questions and answer the ones you have never answered before.

The questions that you HAVE answered before, since you keep a recording of all your prior calls, you simply have your assistant send your client the recording of you answering THEIR question for another client in the past.

(Once you have 100 clients, all in the same niche with the same problems, you discover over time that almost 100% of the questions asked are almost always the same questions as someone else has asked in the past).

Does this sound simple?

It is.

You deliver the live teleseminar coaching call each week using a teleseminar services that records your call for you, you send an automated email out to your client list after the call with the recording.

If someone has a question for you, they just have to come to the live call. That’s fair, isn’t it? They are paying for a live coaching call with you, not for unlimited access to you for you to jump anytime they send you an email, right?

How would YOU like to have a coaching program that works like this:

You hold one weekly live teleseminar, you teach for 45 minutes to an hour, you answer any clients’ questions that they have, and then your coaching is done for the week.

You can spend the rest of the week learning more in your niche so that when you teach each week you are teaching the VERY BEST information in the world in your niche, so that you become the #1 preferred coach in your niche, and you are only coaching for 60-90 minutes each week, no more.

Your time becomes focused on long term development, not scurrying around trying to meet all your clients needs all day long.

And because you aren’t scurrying around, you end up being the very best coach in your niche, so others are referring to you and talking about you, so you don’t have to work hard to convince people to become your client.

And you have time to write articles and emails that ATTRACT people to work with you, instead of spending your time chasing clients.

Would a neurosurgeon wash his own scrubs?  Would an astronaut source the best and most cost-effective rocket fuel?

No.  He leaves these sort of tasks to experts in those fields, leaving himself one hundred per cent free to focus on what he does best.

If you try to do everything, you’ll burn out – and when it comes to tasks you’re not expert in (like manning a Help Desk or perhaps creating your own eBook covers) it makes good economic sense to outsource or hire staff who are expert in those tasks – and who love doing them as much as you love coaching.

Reward Your Contractors or Staff

If they provide vital support for your business, reward them.  Let them know they are appreciated.  Pay them well – so they can outsource unnecessary parts of their own business – and spend more time (stress free) on yours.

There’s a horrible trend in the upper halls of internet marketing, and it spills out even to online coaching:  And that’s under-paying people who deserve to make a living as much as anyone else.  By all means try out that graphic design offer on – but if the designer does an amazing job, be prepared to pay market rates after that.

Value is always good – but not at someone else’s expense.  Underpaid contractors are stressed contractors.  They work long hours to compensate, burn out fast, and lose heart for your business.

Nickel-and-diming your contractors creates bad karma:  It’s nickel-and-diming the Universe – and the Universe has a whole lot of abundance to go round.

Your clients will pick up on any hidden areas of avarice, because these will spill over into other areas of your life.  Some clichés are true – especially “Give much and expect much”.

After all, isn’t that what you’re teaching your clients?

Business coaches can be a powerful tool for any business environment. They can help business managers in innovative companies to understand and take the next step in solving a specific technology or business development. A business coach can help your company reach the next stage in product development.

When business coaching is done on a one on one basis it can be offered in many forms such as weekly or monthly and each session can last from a couple of hours to a full day. Monthly programs tend to work well with small to mid size businesses where there is only one owner or one partner. The company’s commitment to business coaching should be long term. On average 9 to 12 months is the commitment period. Most business coaches can create custom packages for you.

ROI for the Business Owner
Using the unique approach of having a business coach work with your management team or other employees, can be highly beneficial to your ROI. The increase in profitability using a business coach is well documented. Business coaching can result in a larger market share, improved talent retention, lower operating costs, improved marketing, faster methods to get the product to market, greater customer satisfaction and overall streamlining. The use of personal that’s from outside the organization can help you to see things differently and help you to grow and prosper.

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