MentoringWhen most entrepreneurs look for mentors, they tend to look for generic “business mentors.” People who can help guide them on their path to success. However, entrepreneurs often forget to look for niche mentors. Often times looking for niche mentors is better than trying to find a general business mentor.

What is a “Niche Mentor?”

A niche mentor is someone who knows just one specific area of your business model very, very well.

For example, let’s say you’re a rapidly expanding eCommerce website. You’re getting to the point where you need to switch from dropshipping to running a warehouse. Unfortunately, neither you nor anyone on your staff has any experience running a fulfillment operation.

You don’t know what the right equipment is. You don’t know the processes. You wouldn’t know a good employee from a bad one. You don’t know where to start.

Instead of looking for a “business mentor,” you should instead be looking for someone who understands just fulfillment very, very well.

This concept applies to just about every business. The expertise you need might be financial, it might be technical, it might be in manufacturing, it might be in going abroad. Whatever the case is, sometimes it makes more sense to look for mentors in a very specific arena rather than generic mentors.

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