Right now you’re in DIY mode. You’ve got a lot on your plate and you’re barely handling it all.

Plates are a’ spinnin’ and man are they fuuu-ulllll. If they come tumbling down, there’s going to be quite a mess–but you know there will come a time when you need to take that step and get some help. But, how do you know you’re ready? Well, that’s what we’re going to talk about today.

Let’s play Do, Dump, or Delegate!

In this little game, I’m going to present you with 3 situations. Then, I’m going to ask you to assign Do, Dump, or Delegate to each. ‘Do’ means you would do the tasks yourself. ‘Dump’ means you would dump some tasks off your plate. ‘Delegate’ means you would hire someone to take care of some tasks for you. Let’s get started.

Situation 1: You’re chest-deep in your business. Things are starting to get off the ground, but you aren’t quite earning a steady profit yet. You’ve got a lot of things to do and a lot of opportunities you can take advantage of. Some things are clicking, while others are falling through. Traction is just around the corner, but you’re still feeling overwhelmed by shiny objects.

Do, dump, or delegate?

Situation 2: You’re just starting out and you’ve learned a lot in a small amount of time. You know you still have a lot to learn, but your enthusiasm keeps you busy and you want to make money sooner rather than later. Shiny objects are everywhere, but you’re willing to experiment if it means finding the right strategy. You’re not overwhelmed yet, but you know you can’t continue on in the same way you’re doing things now–not for long anyway.

Do, dump, or delegate?

Situation 3: You’re starting to get more focused on the things that actually work in your business. There’s money coming in and you’re regularly investing in your business. You have a lot on your plate, but most of it is necessary to keep your business running. You’d really love some time away from your business or more time to do the important things in your business.

Do, dump, or delegate?

What were your answers? Which situation made you say “do?” Which made you say “dump?” What about “delegate?”

If you answered “dump” to situation #1, you were right. In this situation, it’s best to dump some of the tasks on your plate by prioritizing and focusing on the strategies that are working the best so you can bring in the money you need to hire someone in the near future. You might consider hiring out just a few things if you can afford to.

If you answered “do” to situation #2, you were right. When you’re just starting out and you aren’t quite sure which direction you’re heading in yet, it’s best to hold off on hiring. You need to have a little time to experiment with your business to make sure it’s really what you want. It’s also important to take some time to learn the ropes before hiring someone so you don’t end up hiring someone for the wrong reasons. The time to delegate will come when you’ve figured out how to structure your business.

If you answered “delegate” to situation #3, you were right. It’s important to be able to pay whoever you’re going to hire, so bringing in a steady income is crucial. You also need to have some idea as to what strategies to focus on so you’re not wasting money hiring someone to do something that doesn’t make an impact on your business.

What’s your situation like? Maybe you’ve already hired someone. Maybe you’re thinking about hiring someone very soon. Compare your situation to the ones above and you might get a better idea of whether or not you’re ready to delegate.

Before you do take that step and hire someone, you will want to make sure you’ve got certain things in place–communication, access to the tools and resources they’ll need, a clear list of tasks and responsibilities for them, and your expectations for what they’ll help you do.

Here’s some quick tips for all those:

  • Communication – Slack.com (Look it up! It’s awesome!)
  • Access – Dropbox.com or Google Drive (For sharing files)
  • Access (Part 2) – LastPass (For sharing your passwords securely. Comes in handy when you hire someone to post to your social media.)
  • Task Management – Airtable.com or Trello.com (I prefer Airtable and use it to organize most of my business.)
  • Expectations – Contract (Provided by you or the person you hire. Make sure you both agree to all the terms.)

Okay, now get out there and prepare to delegate. Whether you’re ready now or not, you can take some steps toward preparing for it right away. Just worry about prioritizing and streamlining your business to make things easier for you and your new team member.

IMG_20160622_160356Bio: Kayla Curry is a coach who focuses on productivity, setting goals, starting habits, and boosting confidence. She loves figuring out creative ways to overcome problems. To find out more about Kayla and how she can help you reach your dreams, visit courses.kaylacurry.com

All too often I hear from both clients and friends,

“I have a website, but it is just not me” or, “I have a website, but I am embarrassed to tell people to go to it.”

Sound familiar?

If you have thought this, or know someone who has, you are not alone. A website is often an afterthought to many starter businesses.

More often than not,  people almost always think.

“I can do it myself, how hard can it be. ” or “I saw a, Create your website fast, easy and free ad”

Though, those options are always OK, they are usually not really your business a lot of  options and end up being more like a personal one pager.

Websites should be considered your tool for communication. They are there to talk to every person in the world about what you do, sell or offer when you are not available. It is a method of giving your future clients, or your current clients access to you 24 hours a day.

Did you know that the majority of the people in the world spend less than 15 seconds on the average website searching for potential information of interest? Even less on sites that they happen upon, or click ads to get to your website.

So that it is important to to get someone’s attention withing that 15 seconds.

Now if you were talking to people on the phone, you could only speak to 1 person every 15 seconds, but with a website, you could potentially speak to hundreds at a time, every 15 seconds.

So you might be thinking, “that’s easy” no? So allow me to ask you a couple questions.

  1. Are You a Graphic Designer?
  2. Ever configured hosting services?
  3. Do you have html and css knowledge?
  4. Do you know php?
  5. Ever set up an ecommerce site or membership site?
  6. Do you have knowledge of joomla or wordpress?
  7. Do you have a branding package?
  8. Do you know how to setup security for a web?
  9. Do you understand how SEO works?

These are just a few of the pieces of knowledge or expertise needed to create a truly captivating site. Although not every site requires all of that, and many can be done by installing simple plug and play WordPress plugins, so no big deal right?

Well I won’t tell you, you can’t or shouldn’t build your own site. I will say that if you want a site that really delivers you need to do a few things first.

  1. Talk to a Coach

Talk to a Coach if you have not already. This will help you get a true understanding of the direction your business needs to go. It does not matter if you are a coach or an entrepreneur, having an outside perspective who works to help you get your business going is not only a smart move. It helps with separating your personal feelings out of the way and keeping your website goals in focus.  We all think to ourselves “I know what I like.”

Of course you do, we all do, however what we might like, may turn off another person. Often people like things that do not really work or are not in the best interest of the business.

For example, your favorites colors are Bright Neon Green and Hot Pink.

To you this sounds really good, and you want your branded colors to be that, however your business is Coaching Executives to look more professional. These colors most likely wouldn’t really work. I know, I know, if you were a Professional Coach for Executives you would not be thinking in those colors, however you would be surprised the ideas people have for branded colors that do not understand the finer points of branding.

  1. Talk to a Designer

A designer can really help you.  They can take your branded colors and your information and organize them into a truly captivating site. You may consider yourself a designer, or may even be one, however if you are not, now is not the time to try to become an artist. Visually captivating does not mean Van Gogh or Jackson Pollack on a website.

Clean and beautiful are the keys of a great website. A designer will lay out your web ideas entailing use of color, ease of navigation, simplification of information, and know how to squeeze everything you want to say and the images you want to show into your website, in a way people can easily see.  A well designed site will know what makes people want to stay on your site and to want to learn more.

  1. Know your Targets

You should know always your target audience, this will help the designer. This is another thing a coach can help you out with, if you do not know who your audience is. A site that is visually captivating for a millennial may not work for the baby boomers. Knowing whom you are wanting to target will make sure your site is built to stand out.

  1. SEO

Yes that’s right SEO  (Search Engine Optimization), if you are unfamiliar with this, then you have some more research to do. It is the key to making sure that when people go searching Yahoo, Google or Bing or whatever search engine they may choose, they will find you.

This is accomplished by seeing that your content, use of words, traffic and Social Media, site architecture, trackers and more are organized in a way that makes it easy for the search engines to find and list you.

Back in the early days it was as simple as a couple lines of code that had your keywords and key phrases. But this system was abused by people using the alphabet as keywords and would type in keywords that had nothing to do with the actual content of their site. And of course this lead our searches ending in mountains and mountains of porn, sales pages, spam or just plain junk.

Now the system is refined. It is made to work for business like yours and ranking them, instead of the porn site first. With a designer who knows how to set those systems up in your favor, you can get listed near the top of the categories pertinent to your website.

  1. Someone to talk to.

Some designers just want your info, badda bing, badda boom, they build a website. Your input is not necessary, they just want to cookie cut the sites. In and Out and they are done.

After they are done, it is like you sat down at a busy restaurant, was served a meal and the Waiter is hovering around your table waiting for you to leave so he can reset your table for the next. You are mow left not knowing even how to use this website you just paid for, how to update it or even how to post your own blogs.

It is important to find a designer you can talk to. Someone who is not just emails, but will get on the phone, will screen share, and will be there to show you all about your site. One who will teach you how to manage and control the site as a tool in your business. You want to be able to know how it all works so if you need to, you can maintain it, or tell another you hire to maintain it the way you want.

No different than any device you own, you may not care how it was built, and every part that went in it, but you do want to know how the remote control works, in full.

One last and final thought.

Many people believe once a site is built that’s it. It is done no need to worry about it anymore. Here is my web address go check it out and have a nice day.

Wrong, so wrong. Your website, as I stated earlier, is a tool in your business. What I did not say then, is that it is a living breathing part of your business and should be as flexible as you are. It should be capable of changing quickly without the need for a full redesign. Your business is constantly moving, you have new programs or products, webinars, seminars, retreats and all the great things you all do.

So your website should also reflect that, a site that is a living and breathing part of your business will continue to get visitors, both new and repeat. No one is going to go to a site over and over that never changes nor offers anything new. They have been there, seen it, have the t shirt to prove it, and no need to go back.

Your website should be more like. “Oh Wow, there is a new video on SOandSo.com about “This Guy is a Website Superstar” (see how I did that?)

That is what makes people come back over and over, and they want to know what you have to say or offer. They tell their friends who tell their friends, who tell their social media channel, who like your page and retweet your message of the day. And so, your audience is buzzing and a “Star is Born” on the good old interwebs.

Thank you for reading. (Tips his hat)

Today everyone is selling something on line. But there are so many choices out there that it leaves one wondering what the best method is for me?

Today we are going to be covering many of the common carts and the pluses and minuses of each.

WooCommerce– This is a free shopping cart and has been relied on for years. The issue is if you want to accept payments from someone other than PayPal, you will need to buy add on packages. Most of the common ones will cost $49 upward to $199 each. As you can see, these extensions can add up quickly. Also there is a NEW policy by PayPal that if you are a NEW PayPal customer, you will have to have all of your WooCommerce purchases confirmed by the customer before payment will be processed.  As you can imagine this could be a headache for you, and the client.

Ithemes Exchange– This is a great little plugin that is similar to WooCommerce. The plug in is free however, like WooCommerce, the add-on pack is an additional $197.00 per year. This does give you over 20 add-ons including

  • Membership Add On
  • Shipping Charts
  • Canadian Tax and US Tax Charts
  • Hook ups to your Autoresponder
  • Product Variations
  • And lots more.

This plug in is very easy to install and configure and is recommended as a great starter cart.  It also does not have the PayPal restriction as WooCommerce has.

Ecwid Shopping Cart– This cart had both a free plan with 0% transaction fees as well as paid plans up to $69 a month. Their plans are based on the number of products. You would take payments via Paypal or it supports over 40 other payment providers. It also includes a complete shipping chart so that you can ship via multiple carries.

1Shopping Cart- This is a great cart with some great features. It includes a autoresponder and a basic CRM feature in the monthly fee.  They also have no limits on the number of contacts.  They allow you to hook up your favorite merchant account to the cart. If you do not have one, you can sign up through them and get a small discount. They also will lover the percentage that they take on the sale.  In many cases this is lower than the fee PayPal takes.  The starter package runs $34 per month and the ultimate package will cost you $249 per month.  Note the starter package DOES NOT include Affiliate management, but for $34 a month, this could be a cheaper option than paying for an autoresponder program and the additional PayPal fees.

Ontraport– This cart is a nice alternative to Infusionsoft. The cost of this cart starts at $79 a month and limits your contacts to 1000. The next package will cost you $279 a month and allows you to have 25,000.  This price also include the ability to add memberships and affiliate management. Like 1shopping cart, is also includes an advanced CRM and autoresponder programs.  There is also a “If-Then” feature that will help you expand and build your sales funnels via your shopping cart.

Infusionsoft This is considered one of the best carts out there. It can be expensive and is recommend for the coach who is making at least $75K or more. The prices start at $199 a month and can cost up to $599 a month for the complete system. It is also based on the number of contacts. The starter package only allows up to 2500 contacts. For coaches that have a large email base, they would have to buy the complete package that allows 10,000 contacts. This cart allows for a full build out of sales funnels, a complete CRM and a complete Sales mismanagement feature. It is important to note here that most coaches that choose this will also have to find a VA or an Infusionsoft certified professional to manage the program and build your funnels. Support is there to help but at times this could be limited and wait times could be a little long, however if you are earning the money and making the sales, this is a great option for the higher end coach.

It is also important to note that there are other ways to accept money. Today Mailchimp, Aweber and Active Campaign allow you the option now to add PayPal buttons to their emails and allow you to accept payment via this system. Also naturally, you can use the PayPal button codes as well to accept payments. In fact, ActiveCampaign also allows you to build funnels and many of the common features of Infusionsoft for a starting price of $9 per month up to $300 a month.  Again, this is based on the number of contacts that you have on your list.

There are also other free carts such as ZenCart, OpenCart and many others that you can also choose to use. Most of these also are hooked to using the PayPal or Stripe payments.

The key to find the right cart for you is to determine what do you really need from your shopping cart. Do you want a CRM? Multiple Shipping Platforms? Affiliate Management? Sales Funnels? Multiple Payment Methods? Autoresponders? Once you know what you really want, the next step is to compare pricing and also ask for a free trial and take the time to really test them to make sure they meet your needs.

If you are needing more assistance in picking or setting up your shopping cart, we are here to help. Click here to set up your free consultation call today.

 

Today, social media is prevalent. It’s the preferred communication among the younger set and studies have shown that a considerable amount of hours are spent on social media sites such as Facebook, Twitter and Instagram during work hours. Most companies would respond by banning social media site access in offices as it is believed to take away from the productivity of workers. But this strategy simply boomerangs negatively, with employees instead opting to resign and move where rules are not as strict or resort to checking their sites on their own devices with data plans anyway.

In a nutshell, this is the best way for companies to deal with it: lose in the battle but win the war. Accept that social media is not entirely good or bad in itself, it is just a matter of having the right perspective and providing the right controls – the kind that respects the employee and at the same time, benefits the organization. Here are some ways to accomplish this in the long term:

1. Have a social media policy.

Most strict rules come from a place of fear. For companies, they are usually afraid of what the employee will share and the amount of hours they will spend online. First of all, owners should work with HR in accomplishing a holistic rule list when it comes to content. What’s deemed as confidential? What can help the marketing team? Be specific and if needed, list down the documents which can harm the company if shared. The last thing the company wants is to have an open ended memo which can be interpreted in many ways. Having so also protects the employees from other colleagues who may want to malign them online.

Instead of coming from a place of fear, come from a place of opportunity. Word the policies in such a way that they benefit the employee instead of seeming to stifle them. The goal is not to censor them but to ensure their safety and privacy as well.

2. Set smart limits.

The amount of bandwidth that is used for watching movies on YouTube for example can be detrimental for the company. So instead of banning the sites altogether, opt to have a social media hour for example so that these sites are not on round the clock. Rules such as not allowing downloading of movies or music are understandable. If the company security is compromised, invest in tablets which anyone can use for socials instead of individual PCs logging in.

This way, employees shift their mindset from something negative to positive. They are seen as the responsible adults that they are who plays a big role in maintaining the professional integrity of their workplace.

3. Provide the content.

When it comes to marketing, employees are the best brand ambassadors. It’s literally a gold mine usually untapped by most organizations. Since people are inclined to use social media, why not make them talk about the efforts of the company as well?

Nothing beats a company’s employee when it comes to announcing all its messages. And with the right guidance, it just might be the secret sauce to the company’s sustainable success, one post at a time.

Richard Branson said it best when he boldly declared that time is the new money. For many years, management has declared that those who work long hours are deemed more productive. But today, it just isn’t so: time is the new standard with which people are judged and the more hours of it spent on working, the worst it is for a person’s well-being and reputation.

For entrepreneurs, even more so. As the captain of their respective ships, they should be the ones at the forefront of espousing work life balance and showing the right way by being out the door by 5pm. Of course, this is easier said than done. With responsibilities ranging from business development to marketing to operations, what is a consummate business owner to do?

Here are some ways to help you fight the workaholism plague and get back your hours:

1. Hire people correctly.
No aspect of a business is affected by the concept of opportunity cost than human resources. As a prized commodity, people in a business can derail or fast track its progress. For the business owner, hiring correctly makes the big difference from sleeping eight hours a day to literally being hospitalized every two months due to exhaustion. It is not just about choosing the right people, but more so, hiring the people and putting them in the right places in the company where they can be most productive and effective. Also, the number of people to hire counts a lot.
In the end, the bucket stops at the top and if the owner cannot hire right, he or she will end up doing all the tasks needed to keep the business going. The best way to mitigate this problem is by opting for outsourcing. This does not place a big strain on the company budget but at the same time, it quickly fills the spots needed. Hiring a virtual assistant allows business owners to focus on conceptualizing strategies and other tasks that require high level decision-making.

2. Stop multitasking and know one’s strengths.
For one, it is not effective, and two, studies have shown that multitasking can successfully do just one thing: shrink one’s brain.
Instead, set a timeline for each task and delegate. This frees up the hands of the entrepreneur to focus on the things they do best. As much as control is the name of the game, it does not do anyone any good.

3. Rest.
It’s easy for people to run on adrenaline, but what good does it make a person? Exhaustion simply leads to bad decisions, which then lead to more wasted time rectifying mistakes whether big or small.
Instead, rest. Sleep the right amount of hours and wake up refreshed and ready to go. Have time for leisure and other pursuits as these will help fuel creativity. The time it took to take a nap or to go for a quick swim may save you from signing a wrong contract.

4. Know what matters and tackle them during peak performance hours.
As Robin Sharma, a leading motivational speaker and consultant for many CEO’s, says: what gets written down gets done. A list that’s filled to the brim is not a good list. Priorities are few or else, they’re not really what it’s supposed to be.

The best way to solve problems is by first knowing what time one is at the most optimum level of productivity. Then, begin with the hardest tasks. Eat thy frogs first and the rest shall be peanuts—with a few minutes to spare after.

Marketing is one of the most important strategies in business because it introduces the business and its products to the consumers. Video marketing has the ability to take a business to another level as long as the business owner is ready to devote their time and resources. Today, most people are interested in video representation of information as opposed to the traditional text or audio.

With that said, anyone interested in effectively marketing their business should be ready and willing to use all the available resources to propel their businesses forward. It is important to understand video marketing well to get the optimum results. Here are highly effective video marketing tricks to assist you in succeeding.

Good Titles for your videos.

The power of a good title should not be overlooked in the distribution of online videos. Viewers are drawn by powerful and relevant titles which is why you should spend time in creating a title that will attract your target viewers. Keep in mind that the title should represent the content of the video. This means that it should not underrate the video or create a perception of something else.

Always remember that the title will pay a major role in determining the type of people who will be watching the video and taking the necessary action. A misleading title can attract a lot of viewers who will be disappointed in the video and will leave immediately. It is better to have a few viewers who are interested in what you have to offer than a huge useless traffic.

Be Original when coming up with content

People have seen quite a lot of things on videos and to get more attention, you will have to be unique and original. Instead of copying what most of the other people are doing, do your own research and put yourself in the viewer’s shoes. This will help you not only in creating something original, but in attracting the attention of the viewers.

Have A Marketing Strategy

It is crucial that you understand that making the video is just the first step. You will need to take the video where your viewers are and this calls for an effective marketing strategy. It is true that the video will be marketing your business but you will also need to market the video so that it can deliver positive results.

You should use all the necessary resources to ensure that as many viewers as possible are viewing the content. Embed the video on your business website and use social media to push the video to a wider audience. The more relevant viewers you get the more people you will have interested in your business and its products.

Have Goals

When you are creating a video to market your business, you should have goals. This is what you want the video to do for your business, do you want people to click on a link, visit a web site, take part in a survey, or like a social media page? Having well defined goals will assist you in achieving them by setting the marketing strategy properly.

It is possible to have a viral video which is useless because you have not given the viewers a way forward after they watch the video. Make sure you lay out everything in a funnel strategy where all efforts are focused on leading the audience to a particular direction that leads to more sales.

Be Consistent

People are always searching for fresh interesting content online and to succeed in video marketing, you should be consistent in positing new content. You also need to ensure that your new content is not only driven by quantity but also by quality. This means that you should be consistent in posting new content and also in keeping everything interesting to the viewers.

You Don’t Need A Fortune

Marketing does not have to be expensive. This also applies to all its strategies such as video marketing. You do not have to go all the way and get professionals to do the videos. Though quality is important, it is not a must that you break your bank account. Focus on high quality videos that are simple to cut down on the cost of the entire process.

You have perhaps seen a very interesting or even funny video on the web. You may have even wondered how the creators of such videos cash in from their work. Can you really make money with videos?

You will get surprised to find out how much money people are making from such videos. The following are some of the most effective ways to get the most out of your creativity.

Using YouTube

You can get a share of revenue from YouTube. Every month, over a billion people are visiting YouTube. The channel is making over 4 billion dollars every year through advertisements.

It is possible for you to get a share of this revenue by uploading your videos to this channel. To enable you do that, you will need to sign up with Google as a YouTube partner.

After signing up, you will then proceed to create interesting videos and upload them to the YouTube channel giving them a short description. Some adverts will be placed next to your video depending on your type of audience.

Whenever someone clicks on the advert before or after watching your video, a certain portion of revenue is credited to your account. The amount may be very small but it can build up to a good amount if a big number of people watch your video.

It therefore boils down to how many people will watch the video. To make your video go viral, you need to be creative and target the right audience. You also have to give it a very catchy description and ensure its presence in social media.

Apart from YouTube, you could also sign up with other revenue sharing sites such as Revver, Blip.TV, Google video, eefoof.com and many others.

Affiliate Marketing

It is also possible to make a kill with your videos using affiliate marketing. To start off, sign up with an affiliate marketing program where you can earn some money by referrals facilitated by placing affiliate links next to your videos.

You could create a webpage and upload your videos to the page. When people visit your site, some of them will click on the affiliate links after watching the video. You can then earn a proportion of revenue made through that link

Creating Google video websites 

Create a website for a specific niche that you are interested in and embed Google videos that are related to your niche. You can then monetize your videos by using Google Ad Sense or using other related links.

Selling your videos

There are a number of sites that are willing to buy your videos to stock them in their site. They must however be quality and professional videos that other people would want to use in their websites.

A good example of such a site is iStockVideo.com. In addition to buying your videos, they also pay you for inviting other people to upload videos in their website.

Get sponsors for your videos

If you can create professional and interesting videos that are appealing to a certain audience, then you can get some advertisers willing to sponsor them. You can then give them an opportunity to advertise during or after the video.

You could also promote their services and earn some commission by making a call to action after your videos.

Using Videos to support your own business

It is also profitable to use videos to promote your own products. This can increase sales by converting viewers into potential customers. Create a video that will interest a certain audience and advertise your products using it.

Create videos to advertise local businesses

Form a partnership with local businesses in your area and create some videos to market their products. This can be effective if you choose a specific line of business and create something that interests potential customers in that niche.

It is therefore evident that you can really make money using videos. However, not everybody will succeed in this field. You have to devise an effective strategy that will make your work stand out from the rest.

Choose one or a combination of techniques that you believe will work best for you. Do not expect to become a billionaire overnight but remain consistent and you will get income streaming in faster than you expect.

We are  giving a 50% discount on all Animated/Whiteboard/Prezi and Powtoon Videos until Sept. 15th,Click here to see some examples.

Advertising For your Coaching Program

 There are several equally important steps, involved in getting the coaching program completed and ready for the client’s eventual perusal and purchase. One of these would include the ideal advertising tool to be used for the purpose of getting the attention of the target audience as efficiently and as widely as possible. Making the masses aware of the existence of the coaching program, will be the next challenge after putting the program together.

The following are some points to consider when making the decision to advertise the coaching program:

  •  There are many options to choose from when it comes to advertising the coaching program; however some consideration should be directed to the ideal media tool the target audience would normally be using. Being able to identify this would give the individual a good opportunity to use only the advertising platforms that would give the best exposure to the coaching programs.
  • The advertising mode used should also able to get the relevant information to the end target audience without too much hassle and the need to incur high costs. There are a lot of ways to use the advertising tool without breaking the bank and this is most evident with the use of internet as a great advertising platform. Considering this platform as the ideal way to reach an infinite target audience is something worth exploring.
  • Apart from focusing on the content and the choice of the advertising tool, some further exploration should be done to choose affiliations and other links that would also help to further the cause for reaching the target audience successfully. Considering joint venture with others, who are already well established, would be an advantageous addition to the advertising campaign as this would further add to the credibility element of the coaching program.

 Increase Exposure With Press Release

The success of any endeavor today is very much based on the amount of attention given to attracting the target audience in an efficient and suitable way. Without the exposure element, very little percentages of the target audience will be aware of the existence of the service or product being offered, and therefore not be part of the buying engine that dictates the revenue earning success.

One of the more popular ways to effectively reach the target audience today would be through using the press release platform. This platform has been noted for its success in being able to reach the target audience and others broadly and efficiently.

The following are some tips of things to focus on when considering a press release as the ideal way to reach the target audience:

  • Using the appropriate media platform for the press release is very important to the overall success of reaching the target audience. The mode chosen should be in line with the current focus of the target audience so that there is no possibility of overlooking the main audience with the choice made. Time and effort should be taken to identify the suitable media style for the press release to direct the attention of the niche target while ensuring maximum results.
  •  When it comes to actually designing the content for the press release, taking the time to understand the prospects needs and wants and using this as a guideline for the content, would be better that just “bragging” about the product in the press release. Being able to target the issues the prospect may be looking to solve, with the probable use of the product or service being featured in the press release, would definitely get the attention of the prospect to venture further seeking more information.

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Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or sales provided by him. Affiliate marketing is the basic for all other Internet marketing strategies.

In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use E-mail Marketing, Search Engine Marketing, RRS Capturing and Display Advertising for the success of the product. The web traffic can be traced with the help of a third party or own affiliate programs. A lot of work is involved in this process. At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc. But, after the invention of complex algorithms and advance security this has been regularized to make it safer for doing business and shopping online. This even led to the better scrutinizing of the terms and conditions by the merchants. Affiliate marketing became more profiting with the opening of more opportunities but at the same time it also increased the competition in marketing.

Due to this pressure in house affiliate programs for merchants became a thing of the past and were replaced by out-sourced programs. The companies that offered this service have expert affiliate and network program managers who have various affiliate program management techniques.  These affiliate networks have publishers associated with them who help them with the advertising part.

Affiliate marketing was started by cdnow.com who had music oriented websites. They placed list of music albums on their site and they paid others if they put those links in their websites when a visitor bought their album through their site. The first company to link with cdnow.com was Geffen Records. Two months later, Amazon was offered by a woman that she would sell Amazon’s books on her website and she should be paid a certain percentage in return if she sold Amazon’s books through her site. They liked the idea and started the Amazon associates program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s site and bought anything through it.

Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors. In UK alone, affiliate marketing produced £ 2.16 billion.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today. This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission. CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience. Only in the above case the affiliate gets paid. So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason affiliate marketing is also known as performance marketing because it totally depends on the performance of the affiliate. The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that point it’s the job of the sales team to influence the visitor to buy the product or the service.

This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success.

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives. Each of the strategies has pre-calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign. There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy. The competitor also plays a vital part. The competitor-based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit. Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria.  Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration. Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies. Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time. This can be done easily if you have experience.