Let’s face it: there are a lot of virtual assistants today. Due to cheaper laptops and PCs as well as more reliable web connection right at the comfort of one’s home, setting up practice for virtual assistants is very easy. But still, not all can maintain their practice and there is more to having a slew of clients to keep one’s business sustainable.

This is where the benefit of having a strong personal brand as a virtual assistant comes in. Having one makes the person not just a producer but also an expert in the job – one that ensures clients will always choose them over everyone else. Personal branding elevates the person into a different level of providing service to someone who is also a great strategic partner for several projects.

How does one even begin? Let us count the ways:

1. Find a niche.
For beginners, it’s understandable for a virtual assistant to accept every project that comes their way. However, creating a list of clients who pay well should also serve another end: finding one’s real passion. From this, the virtual assistant can find out which type of work they will be more than happy to extend their names to and do for a very long time. Passion fuels interest and this leads to one being willing to studying that field until he or she reaches the expert level.
Then once that is established, getting more projects in that line of work makes him or her attributable to that field. Finding a niche can also come from careful study of what is in demand; this ensures lasting demand for one’s services in the long run.

2. Start a blog and have social media presence.
Having a blog and writing about the topic further, beyond the needs of the client, establishes one as a go-to person. This also makes one’s name stand out on search engines as clients search for people to connect with to help them with their needs.
Having social media presence also makes the person more reachable. With a carefully curated posting schedule, social media can work wonders for one’s reputation. At a glance, client will know the kind of person they are dealing with.

3. Let them talk about you.
Good PR is talking about one’s self, great PR is other people saying good things about you. Just like that famous saying that what people say when you are not in the room matters, working on one’s PR always makes for a fantastic business. Testimonials from clients matter and sharing these on Facebook or Twitter are not in bad taste at all – it is simply about letting people know of the good you do.
Connecting with local media and the community is a good strategy as well in getting the word out when it comes to one’s practice.

4. Network.
Being a virtual assistant can be home-based but it does not have to 100 percent home bound. Attend conferences and network. Meet people in the same business. Effective networking makes one aware of the latest in the field. At the same time, it is the best time to know more about the competition.
The best of them, with the strongest personal brands, are always ready to tackle it head on.

workToday, many companies are working with virtual assistants as an integral part of their business operations. It’s like being in a full-fledged office, except that the office only exists on the internet. You can talk to your teammates and clients through chat and VOIP services. Virtual assistant jobs pay well with less hassle. So what virtual assistant jobs are in demand these days?

Search Engine Optimization Services
Search Engine Optimization, also known as SEO, is the driving force of internet today. Businesses need SEO experts to get their websites to rank high on Google. If you have the necessary knowledge and skills to effectively help a website rank well in search engines, you can apply as a virtual assistant for companies needing SEO help.
Some of the possible job descriptions to watch out for are:
• Submit articles to social bookmarking sits and web directories
• Search for high value keywords using online tools
• Write meta descriptions

Blogging for Company Websites
As companies embrace blogging as a way to motivate people to buy their products or use their services, bloggers and web content writers are also becoming in demand. If you have good writing skills, then this job is for you. What’s great about this job is that you don’t have to be in constant communication with your client. You just write the required articles and submit them to your client for approval. It may also be part of your job to actually post these articles to their blog site.
The job descriptions for bloggers or web content writer may include:
• Writing articles relevant to the company niche
• Proofreading your own work
• Researching for good topics

Marketing, Social Media, and Email Management
Social media is an important marketing, public relations as well as customer service tool for businesses, this is why almost every company now has its own Facebook, Twitter, LinkedIn, Instagram and other social media pages. These companies are always looking for people to help them update and maintain their social media accounts.
If you are interested in social media and you know how to manage it and create strategies for it, then this type of job may be for you. Also, some clients may be too busy to take care of their own email, so they would hire someone to manage their email accounts for them.
Job descriptions for marketing, social media, and email management jobs may include:
• Posting for Facebook
• Composing Tweets
• Posting product photos and ads
• Responding to comments on social media pages
• Read and reply to emails

Online Research and Lead Generation
If you are good at researching online, then you would have a good chance of landing this job. Most CEOs do not have time for time-consuming research tasks. This is why many business owners hire virtual assistants for research-related jobs. You may be asked to search for a specific topic, look for ideas, or verify information.
Some possible job descriptions for these jobs are:
• Search leads for products
• Research ideas for product launch

Working from home is now becoming the new normal as more and more professionals are seeing the practicality and comfort of working as a virtual assistant. You don’t have to travel to an office, so you save money on fare or gas, and you save time too because you no longer have to commute or drive to work. More importantly, with a high level of commitment and competence, there is a great earning potential for virtual assistants who work hard to become the best at what they do.

thWhile the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribers want to know more about what the sites are offering and how it can be beneficial for them. They expect to be kept posted on what they are interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these type of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy on the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you think about it. Getting the numbers is not that simple though, or maybe it is?

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tg_logo_bigVideo Marketing is a very powerful marketing platform for increasing leads and sales. Video is the only medium that communicates emotion. Therefore, it gives you the ability to leverage on the enthusiasm of your customers and staff as no other form of marketing is better at capturing attention than video.

It also introduces your company or business in a very irresistibly entertaining and compelling way. While it takes many touch points before one can achieve a sale, video marketing works to reduce the hustle and bustle of marketing, increasing conversions and sales at much reduced costs.

Videos build very engaging and memorable connections to your business or company brand. Research shows that video messaging is several hundred times more engaging that plain text only. It is proposed that companies can offer both video and text for the targeted audience to decide which suits them best.

However, for High Return on Investment businesses, video is the preferable way to go. This is because people prefer to watch rather than read long prose. With video, you can turn your static text sales pages to engaging pieces of video content. Some decent video marketing software can easily catapult your business to the next level.

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Video 1Videos have taken content marketing by storm. The power of video making for small businesses is far greater than what any other medium holds. Marketing via video has increasingly become very popular since it is far reaching and has yielded very good results in many marketing campaigns.

Future statistics and expectations.

According statistics carried out by Cisco, Video will account for 69% of consumer internet traffic by 2017. This means that Video-on-demand traffic will have trebled by that time. This is a fine indicator of its rapid growth.

Online video is becoming a very popular means for people to quench their thirst for information and entertainment. Small businesses that may fail to include it as an important element in their internet marketing strategies will most probably be phased out of the market very soon.

Various studies have shown that more than half of the companies in operation today are already employing this medium. A figure that can only predict the endless possibilities this type of marketing holds.

Nielsen Media Research claims that 64% of all marketers are expecting video to dominate their strategies in the near future.

Human behavior when it comes to video.

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59ba2ebf-ec8d-338a-a7ed-d93e92f1264fIn the last post we talked about what the more popular social networking sites have to offer. In this issue we are going to talk about how to make the most out of any social network you decide to join.

Are you a member of an online social networking site?

With their extreme popularity there is a good chance that you are like the billions of other people across the globe who are a member of at least one if not more than social networking sites. After all they’re extremely hard to resist.

However, it is one thing to be a member and another to actually participate in online discussions taking place every day. When it comes to making the most out of your social network experience, participation is key.

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When you hear the term social networking, there are some websites that may immediately come to mind. Although there are hundreds of social media, social bookmarking and social networking websites out there, the top social networking sites dominate a much larger part of the internet than all the others combined.

Let’s take a quick look at some of the top social networking sites and what they have to offer their users.

 – Facebook

Millions of people use Facebook everyday to keep up with friends, share photos, links, videos, and to learn more about the people they meet. It provides many different avenues of communication allowing members to connect in a way that is unique to their own personality.

Facebook provides its members with a sense of community by offering groups, pages, applications and games that make networking with friends, family and business associates easy and enjoyable, making Facebook one of the top social networking sites online to date.

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Pinterest 1Pinterest presents yet another new way to enjoy social media marketing online. However, it operates a little different from the social networking sites that people are used to – sites like Facebook, Twitter, or even Instagram. As such, the do’s and don’ts for observing proper etiquette when pinning and repinning can get a little quirky. Here are a few essential rules to get you started and prevent you from stepping on other people’s toes when using Pinterest for marketing.

Do link back to your source.
Otherwise, your pins can easily be considered as actual theft or a copyright violation. Someone else did all the hard work for creating such a beautiful photo. The least you can do is to give credit where it’s due, don’t you think?

Don’t pin photos that you’ve been expressly warned not to use.
There are bloggers and site owners who are pretty protective about their rights to the photos they have up on their pages. They even have explicit warnings posted about copyright and privacy policies. In such cases, it’s better to play it safe and ask permission directly about pinning.

Do thank your sources.
This goes as well for photos you have seen in other boards and repinned to yours. A little thanks won’t cost you anything but it will go a long way in fostering positive relationships between you and other users.

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LinkedinAre you a internet business owner?
Are you looking for some great tips to making your LinkedIn account work for you and your business?
Try some of these tips and make your LinkedIn account one to be noticed.

1. Check the Expertise Requests option in your profile.
2. Complete your profile as thoroughly as possible, and include interests, an
avatar, and business information.
3. Connect with as many business associates as you can, since they will help
you to network with like minded individuals and companies.
4. Learn from others and gain new knowledge, so you can become an expert in
other subjects and topics.
5. Ask questions.
6. Answer questions. Use your knowledge to your advantage by answering
peoples’ questions thoroughly and expertly, and you’ll gain other users’
confidence.
7. Check your home page on LinkedIn fairly often. It contains industry updates,
news, and postings from associates.
8. On company profiles, the top five most popular other profiles are displayed on
the home page. This is important since it will show others who you associate
with, so be aware of who your top five are.
9. Choose the top 5 who will link back to you, so there is a reciprocal benefit.
10. Be sure to explain your work experience in as much detail as possible. Don’t
just list employers or experience, but instead expand upon it by showing
others’ what you’ve done in detail.
11. Comment in the discussion forums as much as you can so your profile gets
noticed.
12. Update your status with useful content and information as much as possible.
13. Feel free to implement keywords in both your profile and your content, so that
your information comes up in search engine results.
14. Do not forget to include your LinkedIn profile link in other places like Twitter,
Digg, and other social media websites.
15. LinkedIn is also a useful employment tool, so if you’re hiring, use it to find
good employees.

YTWe all want to be a Social Media Rock star.
Here are some tips to make the most out of your YouTube Channel and become the SM guru you want to be.

1. Make the videos viral, and spread them to as many websites as possible.
2. Use other social media sites like Twitter and Digg to post your videos.
3. Create well thought out, professional style videos that are edited properly.
4. Make sure the sound on your videos is clear and mixed and edited well so
users can clearly hear it.
5. Keep content funny, engaging, and informative so viewers will watch it from
beginning to end.
6. Try to keep the videos you create clean without too much controversial
material.
7. Embed your logo and website into the video somehow. You can do this with
text at the end or beginning, or by including your logo or URL throughout the
entire video.
8. Have goals for your YouTube videos, but remember that there are thousands
of videos on the site, and some have millions of hits while others only have a
couple hundred. Set realistic goals.
9. Make sure you have good camera and editing equipment. If you don’t want to
sink the money into these things, consider hiring a professional.
10. Keep the resolution of the video as high as possible, so it’s as clear as it can
be.
11. Think about overall color schemes. Some videos may record in a yellow or
red hue. This can affect viewer’s opinions subliminally, so try to keep the
colors realistic.
12. Be yourself. Do not lose sight of the purpose and mission of the video. Be
yourself and loosen up when speaking.
13. Remember that nothing is perfect in online videos unless you have a
professional editor, so just have fun and keep the goal in mind.
14. Practice before posting the final video. Do a few dry runs before taping and
publishing.
15. Create a series of ongoing videos or stories, so users will be hooked and
want to learn more.

Try using a few of these tips and see how your engagement and community will grow.