Today everyone is selling something on line. But there are so many choices out there that it leaves one wondering what the best method is for me?

Today we are going to be covering many of the common carts and the pluses and minuses of each.

WooCommerce– This is a free shopping cart and has been relied on for years. The issue is if you want to accept payments from someone other than PayPal, you will need to buy add on packages. Most of the common ones will cost $49 upward to $199 each. As you can see, these extensions can add up quickly. Also there is a NEW policy by PayPal that if you are a NEW PayPal customer, you will have to have all of your WooCommerce purchases confirmed by the customer before payment will be processed.  As you can imagine this could be a headache for you, and the client.

Ithemes Exchange– This is a great little plugin that is similar to WooCommerce. The plug in is free however, like WooCommerce, the add-on pack is an additional $197.00 per year. This does give you over 20 add-ons including

  • Membership Add On
  • Shipping Charts
  • Canadian Tax and US Tax Charts
  • Hook ups to your Autoresponder
  • Product Variations
  • And lots more.

This plug in is very easy to install and configure and is recommended as a great starter cart.  It also does not have the PayPal restriction as WooCommerce has.

Ecwid Shopping Cart– This cart had both a free plan with 0% transaction fees as well as paid plans up to $69 a month. Their plans are based on the number of products. You would take payments via Paypal or it supports over 40 other payment providers. It also includes a complete shipping chart so that you can ship via multiple carries.

1Shopping Cart- This is a great cart with some great features. It includes a autoresponder and a basic CRM feature in the monthly fee.  They also have no limits on the number of contacts.  They allow you to hook up your favorite merchant account to the cart. If you do not have one, you can sign up through them and get a small discount. They also will lover the percentage that they take on the sale.  In many cases this is lower than the fee PayPal takes.  The starter package runs $34 per month and the ultimate package will cost you $249 per month.  Note the starter package DOES NOT include Affiliate management, but for $34 a month, this could be a cheaper option than paying for an autoresponder program and the additional PayPal fees.

Ontraport– This cart is a nice alternative to Infusionsoft. The cost of this cart starts at $79 a month and limits your contacts to 1000. The next package will cost you $279 a month and allows you to have 25,000.  This price also include the ability to add memberships and affiliate management. Like 1shopping cart, is also includes an advanced CRM and autoresponder programs.  There is also a “If-Then” feature that will help you expand and build your sales funnels via your shopping cart.

Infusionsoft This is considered one of the best carts out there. It can be expensive and is recommend for the coach who is making at least $75K or more. The prices start at $199 a month and can cost up to $599 a month for the complete system. It is also based on the number of contacts. The starter package only allows up to 2500 contacts. For coaches that have a large email base, they would have to buy the complete package that allows 10,000 contacts. This cart allows for a full build out of sales funnels, a complete CRM and a complete Sales mismanagement feature. It is important to note here that most coaches that choose this will also have to find a VA or an Infusionsoft certified professional to manage the program and build your funnels. Support is there to help but at times this could be limited and wait times could be a little long, however if you are earning the money and making the sales, this is a great option for the higher end coach.

It is also important to note that there are other ways to accept money. Today Mailchimp, Aweber and Active Campaign allow you the option now to add PayPal buttons to their emails and allow you to accept payment via this system. Also naturally, you can use the PayPal button codes as well to accept payments. In fact, ActiveCampaign also allows you to build funnels and many of the common features of Infusionsoft for a starting price of $9 per month up to $300 a month.  Again, this is based on the number of contacts that you have on your list.

There are also other free carts such as ZenCart, OpenCart and many others that you can also choose to use. Most of these also are hooked to using the PayPal or Stripe payments.

The key to find the right cart for you is to determine what do you really need from your shopping cart. Do you want a CRM? Multiple Shipping Platforms? Affiliate Management? Sales Funnels? Multiple Payment Methods? Autoresponders? Once you know what you really want, the next step is to compare pricing and also ask for a free trial and take the time to really test them to make sure they meet your needs.

If you are needing more assistance in picking or setting up your shopping cart, we are here to help. Click here to set up your free consultation call today.

 

Richard Branson said it best when he boldly declared that time is the new money. For many years, management has declared that those who work long hours are deemed more productive. But today, it just isn’t so: time is the new standard with which people are judged and the more hours of it spent on working, the worst it is for a person’s well-being and reputation.

For entrepreneurs, even more so. As the captain of their respective ships, they should be the ones at the forefront of espousing work life balance and showing the right way by being out the door by 5pm. Of course, this is easier said than done. With responsibilities ranging from business development to marketing to operations, what is a consummate business owner to do?

Here are some ways to help you fight the workaholism plague and get back your hours:

1. Hire people correctly.
No aspect of a business is affected by the concept of opportunity cost than human resources. As a prized commodity, people in a business can derail or fast track its progress. For the business owner, hiring correctly makes the big difference from sleeping eight hours a day to literally being hospitalized every two months due to exhaustion. It is not just about choosing the right people, but more so, hiring the people and putting them in the right places in the company where they can be most productive and effective. Also, the number of people to hire counts a lot.
In the end, the bucket stops at the top and if the owner cannot hire right, he or she will end up doing all the tasks needed to keep the business going. The best way to mitigate this problem is by opting for outsourcing. This does not place a big strain on the company budget but at the same time, it quickly fills the spots needed. Hiring a virtual assistant allows business owners to focus on conceptualizing strategies and other tasks that require high level decision-making.

2. Stop multitasking and know one’s strengths.
For one, it is not effective, and two, studies have shown that multitasking can successfully do just one thing: shrink one’s brain.
Instead, set a timeline for each task and delegate. This frees up the hands of the entrepreneur to focus on the things they do best. As much as control is the name of the game, it does not do anyone any good.

3. Rest.
It’s easy for people to run on adrenaline, but what good does it make a person? Exhaustion simply leads to bad decisions, which then lead to more wasted time rectifying mistakes whether big or small.
Instead, rest. Sleep the right amount of hours and wake up refreshed and ready to go. Have time for leisure and other pursuits as these will help fuel creativity. The time it took to take a nap or to go for a quick swim may save you from signing a wrong contract.

4. Know what matters and tackle them during peak performance hours.
As Robin Sharma, a leading motivational speaker and consultant for many CEO’s, says: what gets written down gets done. A list that’s filled to the brim is not a good list. Priorities are few or else, they’re not really what it’s supposed to be.

The best way to solve problems is by first knowing what time one is at the most optimum level of productivity. Then, begin with the hardest tasks. Eat thy frogs first and the rest shall be peanuts—with a few minutes to spare after.

In today’s competitive business environment it is essential to find ways to reduce costs and increase revenues while keeping productivity and quality high. One of the best ways to achieve this is through hiring and retention of outstanding employees.

Far too often hiring managers rush through the hiring process due to being reactive rather than proactive when filling positions. With some preplanning in the hiring process and implementation of sound strategies once people join your organization, you will lower the cost of doing business by considerable amounts.

As you prepare to hire consider the following:

• What type of person are you looking for?
• What are the values that drive your company?
• How difficult is the job you are filling?
• Do you have anyone internally who can do the job?
• How long will it take to find the right person for the position?
• What are you willing to negotiate with the potential candidate?

In looking for potential candidates you may want to try more than the traditional employee search. Tap into your network of professional connections. Some of your best candidates may be working for your competitors. Be careful about hiring someone just because they are a friend or family member. Not that friends and family members don’t make good employees – often they can be fantastic. And yet, if you are hiring them only because they are a friend or family member, you are setting yourself up for some big problems. With the wrong choice morale with other employees can go down. With the right choice it is just as likely to go up.

Think through the compensation package. Are the wages fair for the job, industry and market? Make sure your benefit package is competitive for your industry. Find out what other companies are offering as far as compensation and consider matching or beating their offerings.

There are occasions when someone may take a position without thinking through income, benefits or fit. Once they have gotten settled in and are feeling comfortable with the position and the company, they may realize the compensation and the job is not all it could be. That can cause some discontent on their part. To avoid this, do your homework.

Another key to keeping good employees is to make sure they are treated with respect, dignity and appreciation. This may seem like common sense and yet, it often doesn’t happen. I consult with various types of organizations employee retention and how to gain more commitment from the staff. I often will meet individually, in private, with a cross section of the staff. I spend at least an hour with each employee in a confidential meeting to find out their view of the company. Inevitably, the areas that are most lacking for the employee to be fully satisfied are communication and appreciation.

Once the area of discontent has been identified I design programs for the company in which to address the problems. What is amazing is the problem is often on the way to being solved by virtue of the fact the organization has brought me in. A common comment is, “Finally, someone is listening to me.”

Often, a company’s problems can be lessened with some good coaching and training of management. It is amazing how many managers and supervisors were put into their position without any training in interpersonal skills, management and supervisory skills, and how to communicate effectively. Nine times out of ten the people who need the most training are the ones who think they need it the least. And, they are often the biggest obstacle to the success of a company.

In order to stay competitive on all fronts you must keep your entire team on the leading edge. By doing so you will be in business for years to come with a happy, dedicated and productive team. And that will equal profits

Pinterest is hailed as the next big thing after Facebook and if this is the case then you should do the best you can to be one of the pioneering online businesses to make it big on Pinterest.

With this social networking site, it is important to understand that you can sink or swim with your photos. No matter how wonderfully worded your descriptions are, they won’t do any good if your photos are not worth repinning or if they do not qualify for a single like.

In order to make sure that your images are optimized for sharing and for search engine marketing, then you may want to consider the following tips.

Pin as many original photos as you can.

With photos that you have taken yourself, you get to choose where to link it. Obviously, it’s best to link it to your blog or website, as this will increase your chances of promoting your goods or services. Original photos are also better than repins because they have an increased likelihood of going viral as well.

Don’t forget keywords.

Keywords matter and they should be used as prominently as possible but without being too obvious about your focus on search engine marketing. Here are several ideal places for you to use your keywords in.

  • Replace generic file names with keyword-oriented names, e.g. IMG0014 to lemon_meringue.jpg
  • Include keywords in the first and last sentences of your pin description
  • Include at least one keyword in comments you post on related pins
  • Include a parent keyword in the title or name of your pinboard

Pay attention to the size of your photos.

More often than not, Internet users don’t really care about images that take too long to load – especially when they are accessing Pinterest using a mobile device. They don’t care much either for photos, which require them to scroll down, down, down to see it in its full size. Remember: they need to scroll back up just to repin or like your photo, and not all of them will have the time or interest to do so.

Images are not always photos.

At the end of the day, Pinterest is all about images – and these refer to not only the photos or pictures that you have taken with a camera. It can also be an artwork you’ve created with basic Microsoft Paint or Adobe Photoshop. It can be a full-fledged poster, a visual strategy – anything that can be saved as an image can still be pinned to Pinterest.

In fact, if you are targeting markets that aren’t exactly enamored by reading (such as teenagers currently busy with prom preparations) then you would have better chances of capturing their attention with images that serve as summarized versions of your articles. But of course, with such images you should also provide a link to the actual full-length text. If they like your image enough, they’ll probably be willing to give its accompanying article or blog post a fair shot.

Always start and end your pin descriptions with one-liners.

Naturally, those one-liners must include your targeted keywords. Pinterest only gives you 500 characters to describe your pin and Pinterest users who repin your photos would like to use some of them. In order to make sure that they don’t completely erase everything you’ve written, leave them with one-liners they’ll find irresistible to share with others.

 

If you’re going to build an email list, then you’re also going to have to create a free giveaway that is worth having. It has to be something that people want so badly that they won’t hesitate for even a moment to give you their email address. And if you use a double opt-in, and most people do, then you want your prospects to be glued to their inboxes, eagerly waiting for the confirmation email to arrive so that they can get it.

How many free giveaways have stirred like that?

If you make that your goal, then you’ll have a much better chance at producing something that will get the attention of your prospects. And anything less than that will simply be ignored. You may get a lot of visitors, but that’s all.

It will be like all those stores that you visit in the mall. Even before the greeter has a chance to say “Good morning. Welcome to . . .” you have said, “I’m just looking.”

The essence of the free giveaway is in the giveaway funnel. As you know, your giveaway funnel consists of giveaways that collectively solve a big problem and whose parts solve smaller one. You may have dozens of giveaways in your funnel or only a few. It doesn’t matter.

What does matter is consistency. There has to be a central theme, a definitive problem that troubles your prospects and which your giveaways uniquely solve. That’s not to say that you’re the only one whose giveaways solve the problem. What it means is that you solve them in a way that is unique to you. It’s your personality, your presentation, and your teaching. You haven’t simply copied it from Guru 1, 2, or 3.

One of the problems that Internet marketers face is creating a free giveaway that is inconsistent with their giveaway funnels. The giveaways in the funnel itself all “hang together”, but the free giveaway is a sort of orphan. It may be valuable in and of itself, but it has little to do with the central theme of the giveaway funnel itself.

And the problem with that is that prospects who visit your site do so with the understanding that your free giveaway will lead them naturally from the content that they saw elsewhere online to that giveaway and onto your list where they can get access to other similar giveaways; ones that solve the problem that you originally addressed.

But what happens is that the free giveaway is unrelated to the core of the giveaway funnel. That confuses visitors, and they don’t sign up because they don’t see the connection.

You must make the connection for your prospects, and you can do that by making sure that it is consistent with your funnel.

Marketing is one of the most important strategies in business because it introduces the business and its products to the consumers. Video marketing has the ability to take a business to another level as long as the business owner is ready to devote their time and resources. Today, most people are interested in video representation of information as opposed to the traditional text or audio.

With that said, anyone interested in effectively marketing their business should be ready and willing to use all the available resources to propel their businesses forward. It is important to understand video marketing well to get the optimum results. Here are highly effective video marketing tricks to assist you in succeeding.

Good Titles for your videos.

The power of a good title should not be overlooked in the distribution of online videos. Viewers are drawn by powerful and relevant titles which is why you should spend time in creating a title that will attract your target viewers. Keep in mind that the title should represent the content of the video. This means that it should not underrate the video or create a perception of something else.

Always remember that the title will pay a major role in determining the type of people who will be watching the video and taking the necessary action. A misleading title can attract a lot of viewers who will be disappointed in the video and will leave immediately. It is better to have a few viewers who are interested in what you have to offer than a huge useless traffic.

Be Original when coming up with content

People have seen quite a lot of things on videos and to get more attention, you will have to be unique and original. Instead of copying what most of the other people are doing, do your own research and put yourself in the viewer’s shoes. This will help you not only in creating something original, but in attracting the attention of the viewers.

Have A Marketing Strategy

It is crucial that you understand that making the video is just the first step. You will need to take the video where your viewers are and this calls for an effective marketing strategy. It is true that the video will be marketing your business but you will also need to market the video so that it can deliver positive results.

You should use all the necessary resources to ensure that as many viewers as possible are viewing the content. Embed the video on your business website and use social media to push the video to a wider audience. The more relevant viewers you get the more people you will have interested in your business and its products.

Have Goals

When you are creating a video to market your business, you should have goals. This is what you want the video to do for your business, do you want people to click on a link, visit a web site, take part in a survey, or like a social media page? Having well defined goals will assist you in achieving them by setting the marketing strategy properly.

It is possible to have a viral video which is useless because you have not given the viewers a way forward after they watch the video. Make sure you lay out everything in a funnel strategy where all efforts are focused on leading the audience to a particular direction that leads to more sales.

Be Consistent

People are always searching for fresh interesting content online and to succeed in video marketing, you should be consistent in positing new content. You also need to ensure that your new content is not only driven by quantity but also by quality. This means that you should be consistent in posting new content and also in keeping everything interesting to the viewers.

You Don’t Need A Fortune

Marketing does not have to be expensive. This also applies to all its strategies such as video marketing. You do not have to go all the way and get professionals to do the videos. Though quality is important, it is not a must that you break your bank account. Focus on high quality videos that are simple to cut down on the cost of the entire process.

You have perhaps seen a very interesting or even funny video on the web. You may have even wondered how the creators of such videos cash in from their work. Can you really make money with videos?

You will get surprised to find out how much money people are making from such videos. The following are some of the most effective ways to get the most out of your creativity.

Using YouTube

You can get a share of revenue from YouTube. Every month, over a billion people are visiting YouTube. The channel is making over 4 billion dollars every year through advertisements.

It is possible for you to get a share of this revenue by uploading your videos to this channel. To enable you do that, you will need to sign up with Google as a YouTube partner.

After signing up, you will then proceed to create interesting videos and upload them to the YouTube channel giving them a short description. Some adverts will be placed next to your video depending on your type of audience.

Whenever someone clicks on the advert before or after watching your video, a certain portion of revenue is credited to your account. The amount may be very small but it can build up to a good amount if a big number of people watch your video.

It therefore boils down to how many people will watch the video. To make your video go viral, you need to be creative and target the right audience. You also have to give it a very catchy description and ensure its presence in social media.

Apart from YouTube, you could also sign up with other revenue sharing sites such as Revver, Blip.TV, Google video, eefoof.com and many others.

Affiliate Marketing

It is also possible to make a kill with your videos using affiliate marketing. To start off, sign up with an affiliate marketing program where you can earn some money by referrals facilitated by placing affiliate links next to your videos.

You could create a webpage and upload your videos to the page. When people visit your site, some of them will click on the affiliate links after watching the video. You can then earn a proportion of revenue made through that link

Creating Google video websites 

Create a website for a specific niche that you are interested in and embed Google videos that are related to your niche. You can then monetize your videos by using Google Ad Sense or using other related links.

Selling your videos

There are a number of sites that are willing to buy your videos to stock them in their site. They must however be quality and professional videos that other people would want to use in their websites.

A good example of such a site is iStockVideo.com. In addition to buying your videos, they also pay you for inviting other people to upload videos in their website.

Get sponsors for your videos

If you can create professional and interesting videos that are appealing to a certain audience, then you can get some advertisers willing to sponsor them. You can then give them an opportunity to advertise during or after the video.

You could also promote their services and earn some commission by making a call to action after your videos.

Using Videos to support your own business

It is also profitable to use videos to promote your own products. This can increase sales by converting viewers into potential customers. Create a video that will interest a certain audience and advertise your products using it.

Create videos to advertise local businesses

Form a partnership with local businesses in your area and create some videos to market their products. This can be effective if you choose a specific line of business and create something that interests potential customers in that niche.

It is therefore evident that you can really make money using videos. However, not everybody will succeed in this field. You have to devise an effective strategy that will make your work stand out from the rest.

Choose one or a combination of techniques that you believe will work best for you. Do not expect to become a billionaire overnight but remain consistent and you will get income streaming in faster than you expect.

We are  giving a 50% discount on all Animated/Whiteboard/Prezi and Powtoon Videos until Sept. 15th,Click here to see some examples.

If you market your business with videos, are you using Google+ Hangouts as well? If not, this is something that you should really consider adding to your
marketing strategies.

Google+ Hangout is an easy way to hold an online meeting or product demonstration with up to 9 attendees. You can still invite others to watch your live event, so you can technically have an unlimited audience.

As you are already aware, video marketing is huge and a great way to get tons of traffic to your sites. Google now owns YouTube which is why using Google+ Hangouts is a no brainer. Plus the benefit of a Hangout is that once your video is finished it is automatically uploaded to your YouTube account.

The only requirements to use a Google+ Hangout is that you need to have a Google account and email. If you do any type of online marketing you will have these in place already.

When it comes to using Hangouts you need to know that you don’t have to present an “On Air” broadcast. While this is a very popular option, it may not suit your business needs or marketing plan.

It is also possible to set up one on one sessions as well. These would be good for coaching type calls, interviews and for talking with clients privately. This private option can be used for many types of calls and discussions that you don’t necessarily want to broadcast to the world. Once your video is uploaded to YouTube you can make it private or unlisted. This way only people with the link can view the video.

Using Google+ Hangouts is a great way to make a variety of business videos including: marketing ones, product reviews, tutorials and how to type videos. The automatic uploading to YouTube can save you time and allows you to easily create a channel with lots of videos.

Remember that videos rank well on all the major search engines, especially Google. So why not keep in their good books and incorporate Google+ Hangouts into your video marketing methods?

Running a business and incorporating online strategies makes good business sense. As a marketer it is always important to stay abreast and use all the current marketing trends as much as possible. Don’t get left behind, position your business as a forerunner when it comes to marketing using Google+ Hangouts.

Every business demands growth, and double-digit growth is the dream of every dedicated business owner, even when lackluster results show up at quarter’s end.

Most entrepreneurial business owners need a guide to navigate their way toward substantial, sustainable growth.  It can be done even in a slow economy as demonstrated by such companies as Harley Davidson, Starbucks, and WalMart.  Even smaller companies such as Paychex and Oshkosh Truck have been able to make gains in revenue, gross profits and net profits.

Here are 5 disciplines of sustained growth:

  •  Retain Your Customer Base:  Keep the growth that you have already earned by coaxing customers into complex relationships that make it a hassle for them to switch to your competitor.  Tailor your products/services using data gleaned from your customers giving you an advantage.  Proactively managing customer defections will help you anticipate and pre-empt them. Bonding with customers wherever emotion is tied to an interaction is another great way to retain them.
  •  Gain Market Share at the Expense of Your Rivals: Give customers a reason to abandon a competitor’s product/service for yours.  Do what it takes to lower the switching costs.  Pulling customers away from a competitor can be difficult, so you must devote many resources to raiding their customer base.  Offering higher value and quality are crucial to this end.  Buying a competitor is another way to do this.
  • Exploit Market Position:  Show up where growth is going to happen by spotting it early.  This can be done by watching the industry for shifts in buying criteria, product or service innovations, and population trends.  You must be able to spot positioning opportunities to make the most of them by continually using a systematic approach to the process.
  • Invade Adjacent Markets: Before moving into a nearby market, decide whether it offers significant long-term growth and profitability.  Determine whether you have an advantage over a competitor, and ensure you can match its standards of quality and value.
  • Invest In New Lines of Business:  If you take this approach, never overpay for a new line.  You must find simple strategies instead of complex ones, and partner with the new business by assessing its leadership team and balance sheet

Although a successful growth portfolio might not include all five of these disciplines, it must contain more than one.  Only a balanced growth portfolio can keep an organization growing when the market shifts dramatically.

 

In closing I wish a happy and safe Memorial Day to all my entrepreneurial buddies and readers. Drive carefully!

 

Affiliate Marketing is a derivative of Internet marketing where the advertisement publisher gets paid for every customer or sales provided by him. Affiliate marketing is the basic for all other Internet marketing strategies.

In this type of marketing, affiliate management companies, in-house affiliate managers and third party vendors are effectively utilized to use E-mail Marketing, Search Engine Marketing, RRS Capturing and Display Advertising for the success of the product. The web traffic can be traced with the help of a third party or own affiliate programs. A lot of work is involved in this process. At first marketing by this method involved lots of spamming, false advertising, trademark infringement, etc. But, after the invention of complex algorithms and advance security this has been regularized to make it safer for doing business and shopping online. This even led to the better scrutinizing of the terms and conditions by the merchants. Affiliate marketing became more profiting with the opening of more opportunities but at the same time it also increased the competition in marketing.

Due to this pressure in house affiliate programs for merchants became a thing of the past and were replaced by out-sourced programs. The companies that offered this service have expert affiliate and network program managers who have various affiliate program management techniques.  These affiliate networks have publishers associated with them who help them with the advertising part.

Affiliate marketing was started by cdnow.com who had music oriented websites. They placed list of music albums on their site and they paid others if they put those links in their websites when a visitor bought their album through their site. The first company to link with cdnow.com was Geffen Records. Two months later, Amazon was offered by a woman that she would sell Amazon’s books on her website and she should be paid a certain percentage in return if she sold Amazon’s books through her site. They liked the idea and started the Amazon associates program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s site and bought anything through it.

Since its invention, the affiliate network has been adopted by various businesses like travel, education, telecom, mobile, gaming, personal finance, retail, and subscription sites, the most common being adult and gambling sectors. In UK alone, affiliate marketing produced £ 2.16 billion.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The first two are the more famous methods today. This is because in CPM and CPC, the visitor which turns up on a particular website might not be the targeted audience and a click would be enough to generate commission. CPS and CPA have a compulsion that the visitor not only clicks on the link but also buys something or signs up for some service after it which proves that he is among the targeted audience. Only in the above case the affiliate gets paid. So the affiliate should try to send as much targeted traffic as possible to the advertiser in order to increase his/her returns and for this reason affiliate marketing is also known as performance marketing because it totally depends on the performance of the affiliate. The affiliate team can be differentiated from a sales team from the nature of their jobs. The job of the affiliate team is to drag targeted traffic to a point and from that point it’s the job of the sales team to influence the visitor to buy the product or the service.

This is a very effective kind of method because the money is being paid only when results have been achieved. The publisher incurs all the cost except that of initial setup and development of the program, which is incurred by the merchant. Many businesses give credit to this method of marketing for their success.