Nothing requires more reading that virtual assistants. Being the go-to people for a gamut of tasks and requirements by clients in several industries, it pays very well for virtual assistants to be well-read. Reading itself opens the person’s mind to several types of information and turns it into a sponge. Being well-skilled and well-read makes for a person who is strategic and creative, both skills that virtual assistants can make use of as they tackle client requests moving forward.

But one of the main problems of being a virtual assistant is time. Being self-employed, work comes before self-improvement activities such as reading or even exercise. What’s the best way to resolve this? Here are some quick tips:

1. Have an entrepreneur’s mindset.

Company owners know what their biggest asset is and it’s definitely not their money, their company, or their connections – it’s them. They understand that their asset’s value is closely related to their value as a person, which includes their mind and body. There is a reason why CEO’s such as Amazon’s Jeff Bezos is known for his well-written and long memos, which is read by his team before any meeting begins and star investor Warren Buffet is well-sought for his reading lists. Reading in itself makes people think better and when they do, they do better.

Instead of thinking how busy they are, making time for what matters such as reading can exponentially improve the business of a virtual assistant.

2. Read everything.

Most people think that reading only involves thick books. On the contrary, reading can happen in the most simple of ways and can start with just opening a newspaper. Opening one daily can be a great start until the habit is solidified.

Love for reading can be espoused by following one’s interests. Do they love cooking? Are comics engaging for them? It doesn’t have to Leo Tolstoy or an Economics book right off the bat. Doing so also makes the whole activity more sustainable as it comes from a place that is driven by one’s passions. Forget the bestseller lists and what’s popular! Read what makes your heart sing.

In fact, it also can be not just about books. Reading materials such as magazines also count and can add to one’s knowledge.

3. Read depending on the industry you are in.

Once the habit has been formed, move on to reading books that were written on the industry one is in. Business books can be quite expensive so starting off with borrowing from libraries or downloading electronic books can be a better option.

In terms of recommendations as to which titles to get, why not get it from the person who knows it well – your clients. They have the most experience in the industry plus knowing that the person they hired is willing to study more deeply into their business is a big boost to your reputation and standing.

So start cracking a reading material, and see where life as a virtual assistant who is well-read takes you!

pen writes website  on paper.

People have this attitude towards businesses: if it can’t be searched online (first page at that), then it does not exist. Such is the reality that companies face today as more and more people are accessing information at their fingertips with the widespread availability of internet access and low priced gadgets.

If they do not ride this wave, surely, competitors can quickly catch up and take over the market or niche that they are not serving. The first thing to do is to set up a good company website that instantly makes for a good footprint online and is one of the biggest online spaces that the company can invest in and profit from for the years to come.

Here are some tips to building a company website that pays off:

1. Make it easy for the visitor to contact you

Creating a separate page for the contact information of the company is the primary requirement for any professional website. This ensures that potential clients can quickly inquire about products and services wherever they are.

The list may include a working company landline, an email address (which a real person does receive and respond to), a social media page, and an office address for traditional correspondence.

2. Well-written content

As they say, design is queen but content is still king. Poor grammar and composition do not only reflect severely against the company, but also creates space for misunderstanding. The number one reason for a company website to exist in the first place is to communicate the many ways people should do business with it. With bad writing, it tells people that the company simply just does not deserve anyone’s time as they obviously cannot be bothered with their own reputation.

What is well-written content? Well-written content is content that clearly conveys what your clients need to know about your company. Perfect grammar and composition are just the minimum requirements. You need to write content that’s substantial, relevant and helpful to your readers. You also need the content to be SEO-optimized. It needs to use keywords that your target market uses to locate your business.

3. Cross linking to social media sites.

Another off shoot of a website is the company Facebook page, Twitter and in some cases, Instagram and Snapchat sites. These make the company more human and easy to interact with. It also makes the brand more engaging and current. However, if you are maintaining a social media page, you need to update it regularly and respond to messages and inquiries immediately. Questions that don’t get answered gives clients an impression that you don’t care about them.

4. Easy to navigate

One key ingredient in a great website is if it’s optimized for all kinds of gadgets including desktop computers, laptops, tablets, and smartphones. People today are more connected than ever which makes them all the more impatient.

Can you imagine needing to zoom in or out just to check a website? It’s every competitive company’s nightmare. So invest correctly in a website and let it pay dividends in the long run.

workToday, many companies are working with virtual assistants as an integral part of their business operations. It’s like being in a full-fledged office, except that the office only exists on the internet. You can talk to your teammates and clients through chat and VOIP services. Virtual assistant jobs pay well with less hassle. So what virtual assistant jobs are in demand these days?

Search Engine Optimization Services
Search Engine Optimization, also known as SEO, is the driving force of internet today. Businesses need SEO experts to get their websites to rank high on Google. If you have the necessary knowledge and skills to effectively help a website rank well in search engines, you can apply as a virtual assistant for companies needing SEO help.
Some of the possible job descriptions to watch out for are:
• Submit articles to social bookmarking sits and web directories
• Search for high value keywords using online tools
• Write meta descriptions

Blogging for Company Websites
As companies embrace blogging as a way to motivate people to buy their products or use their services, bloggers and web content writers are also becoming in demand. If you have good writing skills, then this job is for you. What’s great about this job is that you don’t have to be in constant communication with your client. You just write the required articles and submit them to your client for approval. It may also be part of your job to actually post these articles to their blog site.
The job descriptions for bloggers or web content writer may include:
• Writing articles relevant to the company niche
• Proofreading your own work
• Researching for good topics

Marketing, Social Media, and Email Management
Social media is an important marketing, public relations as well as customer service tool for businesses, this is why almost every company now has its own Facebook, Twitter, LinkedIn, Instagram and other social media pages. These companies are always looking for people to help them update and maintain their social media accounts.
If you are interested in social media and you know how to manage it and create strategies for it, then this type of job may be for you. Also, some clients may be too busy to take care of their own email, so they would hire someone to manage their email accounts for them.
Job descriptions for marketing, social media, and email management jobs may include:
• Posting for Facebook
• Composing Tweets
• Posting product photos and ads
• Responding to comments on social media pages
• Read and reply to emails

Online Research and Lead Generation
If you are good at researching online, then you would have a good chance of landing this job. Most CEOs do not have time for time-consuming research tasks. This is why many business owners hire virtual assistants for research-related jobs. You may be asked to search for a specific topic, look for ideas, or verify information.
Some possible job descriptions for these jobs are:
• Search leads for products
• Research ideas for product launch

Working from home is now becoming the new normal as more and more professionals are seeing the practicality and comfort of working as a virtual assistant. You don’t have to travel to an office, so you save money on fare or gas, and you save time too because you no longer have to commute or drive to work. More importantly, with a high level of commitment and competence, there is a great earning potential for virtual assistants who work hard to become the best at what they do.

Business relationships are going virtual and the demand for virtual assistants is growing gradually day by day. Professionals and business owners are struggling to balance their career and personal life. This causes them to feel overwhelmed and constantly stressed out because their work pile has become a complete hassle. These everyday tasks really can be a pain when trying to find time for yourself. Scenarios such as this is what leads professionals and business owners to find a quick, inexpensive alternative to relieve them of the chaos they are experiencing.

Virtual Assistants Are Versatile
Virtual Assistants are definitely considered “on-call” for a reason. They will work around the clock, if needed, to keep their clients happy. (This includes weekends and holidays.) As independent contractors, virtual assistants take their work seriously and put their best effort forth at all times. Here’s a look at the many valuable skills VAs possess, manage on a daily basis:

1. Newsletter Maintenance
Keeping in contact with your loyal clients is vital to keep your business afloat, this we do understand. Newsletters are a great way to reach out to your clients weekly or daily. This is also a great way to grow your target marketing audience.

2. Social Media Marketing
Social media is a great way to promote your products or services to the public. It is definitely an inexpensive option if you are on a budget.

3. Website Design & Maintenance
Websites are necessary for a growing, successful business. Many consumers have gone virtual, so you are more likely to keep a steady flow of sales with a running website. Your Virtual Assistants offers domains for as low as $9! If you already have a website, it can still be maintained but sometimes changes are good for business.

4. Graphic & Video Design Creation
Visuals are VERY important in the rise of technology. Consumers frequently share graphics and videos through social media networks. This is a great way to reach new people. Graphics and videos are also used when building or reconstructing a website.

5. Shopping Cart Maintenance
When selling through your website, you will need to set up a shopping cart like Shopify, WooCommerce, InfusionSoft, etc. Shopping carts can be a hassle to set up if you are not sure of what you are doing.

6. SEO
Complete optimization of your website means you will generate more traffic and gain more exposure.

This is just a brief summary of what a virtual assistant can do for you and your business. (To view a complete list of services provided by Your Virtual Assistants — click here.)

Virtual Assistants Can Also Save You Money
Believe it or not, hiring a virtual assistant can save yourself a good chunk of change by reducing labor and hiring costs.

1. Virtual Assistants are independent contractors and pay their own taxes.
2. You will not be required to provide worker’s compensation or employee benefits.
3. Virtual Assistants will only charge for their time spent on tasks that are assigned.
4. Office space & equipment does not have to be furnished because VAs already come equipped.
5. Training costs are pretty much thrown out the window once you hire the right VA. Many of them already have experience needed. Just be prepared to send thorough instructions and have plenty of work ready.

If you are ready for more personal time without worrying about your business declining, it may be time to consider a reliable VA to handle all your dirty work while you focus on more important things (like golfing).

9027538753_7342f33762_mContent marketing is probably the single easiest traffic source online today. In fact, it has been for many years, but it has been overlooked.

First, a definition: Content marketing is the process of writing content online for the purpose of getting people to read it and take action on your site.

So why don’t people talk about “content marketing” that much, and yet many sites online drive almost ALL their traffic with content?

Well, I think one of the reasons is that content marketing is actually the root source of article marketing. You see, articles are just one little way to generate content online. And a few years ago, article marketing, as a content generation traffic method, became really popular because it was really easy to write the same article and post it on lots of article directories and 100s might post your article. But then Google got wise to it, and nixed the method of sending the same article to multiple places.

But… content marketing itself still works! In fact, it works better than ever, because you aren’t competing with thousands of article marketers that are writing the same junk over and over again.

Now, you have to write original content and have it manually approved by a human at a reputable website or blog.

So what are the steps to content marketing?

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tg_logo_bigVideo Marketing is a very powerful marketing platform for increasing leads and sales. Video is the only medium that communicates emotion. Therefore, it gives you the ability to leverage on the enthusiasm of your customers and staff as no other form of marketing is better at capturing attention than video.

It also introduces your company or business in a very irresistibly entertaining and compelling way. While it takes many touch points before one can achieve a sale, video marketing works to reduce the hustle and bustle of marketing, increasing conversions and sales at much reduced costs.

Videos build very engaging and memorable connections to your business or company brand. Research shows that video messaging is several hundred times more engaging that plain text only. It is proposed that companies can offer both video and text for the targeted audience to decide which suits them best.

However, for High Return on Investment businesses, video is the preferable way to go. This is because people prefer to watch rather than read long prose. With video, you can turn your static text sales pages to engaging pieces of video content. Some decent video marketing software can easily catapult your business to the next level.

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Video 1Videos have taken content marketing by storm. The power of video making for small businesses is far greater than what any other medium holds. Marketing via video has increasingly become very popular since it is far reaching and has yielded very good results in many marketing campaigns.

Future statistics and expectations.

According statistics carried out by Cisco, Video will account for 69% of consumer internet traffic by 2017. This means that Video-on-demand traffic will have trebled by that time. This is a fine indicator of its rapid growth.

Online video is becoming a very popular means for people to quench their thirst for information and entertainment. Small businesses that may fail to include it as an important element in their internet marketing strategies will most probably be phased out of the market very soon.

Various studies have shown that more than half of the companies in operation today are already employing this medium. A figure that can only predict the endless possibilities this type of marketing holds.

Nielsen Media Research claims that 64% of all marketers are expecting video to dominate their strategies in the near future.

Human behavior when it comes to video.

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Google ad sensse 2If you’re just boarding on the AdSense train, and looking to find a quick way to make the profits you’ve seen all being pulled of all over the Internet, you might be interested in a couple of tools.

These software tools are designed to aid AdSense publishers in getting a better understanding on how traffic flows through their site. Some will help you in understanding which keywords gain you more money and which locations give you the best AdSense payment.

One of the best such tools available is AdSense Gold (http://www.profitbooks.com/go/astracker) which allows you to have a better understanding of which ads and formats actually get more clicks and which are useful or nearly useless.

This program works by tracking views and clicks on all the publisher’s pages. It even goes as far as offering you the possibility to see which referrer each visitor came in through.

There’s a free tool called SynSense (http://www.singerscreations.com/RSS/Posts/235.asp) which is more of an AdSense monitoring tool. This sits in the tray and offers actualized AdSense stats as you hover your mouse over its icon. It’s a very nice tool for those which like to be informed on how their AdSense is doing at all times of the day.

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Ad sense 1A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.

Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads.

The first thing you need to do is navigate to http://www.google.com/adsense and either apply or log in with your existing account and password. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.

You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site’s contents and layout to maximize your AdSense earnings.

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google ad wordsThe biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

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