One of the many way coaches can increase their income is via membership sites. This can be very profitable and can used as your signature program or just as an add-on.
Here are a few items to consider before you create your next membership site.
- Platform: There are many plug-ins that allow you to create a membership site. One of the most common one is Wishlist. This has been trusted for years by many coaches and is one of the first ones that was created. Another great plug in is WP e-Member. If you are already an Infusionsoft user, you may want to consider using their add-on iMember360.
- Levels: Make sure you pre-plan how many membership levels you want as well as what each level will have access to. This will making the set up a lot quicker.
- Free vs Paid: A good way to entice people to your membership site is to either offer a limited time discount. Another idea is to offer a few pages to “free” members. This will allow them to savor what you have to offer and want to upgrade.
- Content type: It will be important to know what content you will be sharing. Are you allowing them to view the content or download the content? Are you adding videos or PDFs? If so, make sure that they are the right size and formats. Also consider if you want to “host” the items on your website server or if you are going to use outside hosting options (You Tube, AWS, Vimeo)
- Payment: Next you need to decide on how you are going to accept payment for your membership if you are charging. Also you will need to decide if this will be an on-going monthly price or a X-time payment.
- Timing: Another item you will need to consider is if you want all of the access available at one time or if you want to “drip” the content. Another variation is that it is you want to move the members from one page to another. This is common for “classroom” formats. Many will have the next class “open” once the member has completed all of the steps from the previous class.
- Branding: Most coaches will have new colors, new logos and banners for their membership site. If you are thinking about this, make sure you ask your website designer what dimensions you need to give to your graphic designer
- Domain: Here you have the option to make a sub-domain to your main domain. This is a free option and would look like (members.yourdomainname.com). You may also want to consider purchasing a separate domain for your membership site. If you plan on buying a domain, make sure you send all the log in info to your web designer.
- Security: This will be important now days with all of the hackers. Make sure that you have one of the many free security plug in installed or consider purchasing our favorite- iThemes Security.
- Expiration: Lastly, you will need to consider is whether or not the content or access to the site will have an expiration date. Many programs are 3, 6 or 12 month programs allowing people to log in only during these times. Others will create a lifetime site. If do a lifetime site, you need to also decide if you are going to continually add new stuff or will it be a one-time set up and members can access the material forever.
With the proper plan and guide, you can have a membership site up and running in a few hours. The key is to have all you need in advance before you send off to your web designer. Also we would suggest talking over all of the above with them beforehand and make sure that they are needing anything else before you begin to start your site. If you are thinking about doing a membership site, we would love to assist you. Schedule your call today and let’s talk.