thVAs today are always looking for new services to offer to their clients and make more money. Here we will be offering some great new tools that you can use to quickly and easily offer new VALUABLE services to you clients.

This post will be to all the tools to assist you with Video Marketing.

With the new search indexes and Google’s purchase of You Tube, video has become an important medium and almost a “must have” marketing tool. Most VAs shy away from this great service because they have little technical talent and just think this will be too hard and too expensive. The fact is there are some GREAT tools that just got released to make video marketing easier than ever.

VideoMakerFX- This is one of the easiest tools out there to make whiteboard and animated videos. This program has a lot of templates that you can use. Simply pick one and change the text and you are done! ANYONE can do this. If you want to see more on this great new and CHEAP ( only $67.00)  software- click here.   Also make sure you note that if you plan on selling the videos to your clients. you will need to upgrade to the Developer’s license.

Easy Sketch Pro: This is another great program for making hand drawn videos in a flash. The cost is very affordable, only $39.00.  It will take a little longer to learn than the VideoMakerFX, however it will provide a great video foundation to help you market your product or service. There are great tutorials and adds for this program to help you make the most of this program. Also make sure you note that if you plan on selling the videos to your clients. you will need to upgrade to the Developer’s license.

PowToon:  This a monthly or yearly membership program. It is another quick and easy way to create animated videos similar to the VideoMaker FX. It also offers extensive training and a wide variety of templates to use for your videos. Prices start at $19.00  a month but you need to pay for the the year in advance. There is also a limited free version that you can use if you want to play with the program before making the purchase.

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tg_logo_bigVideo Marketing is a very powerful marketing platform for increasing leads and sales. Video is the only medium that communicates emotion. Therefore, it gives you the ability to leverage on the enthusiasm of your customers and staff as no other form of marketing is better at capturing attention than video.

It also introduces your company or business in a very irresistibly entertaining and compelling way. While it takes many touch points before one can achieve a sale, video marketing works to reduce the hustle and bustle of marketing, increasing conversions and sales at much reduced costs.

Videos build very engaging and memorable connections to your business or company brand. Research shows that video messaging is several hundred times more engaging that plain text only. It is proposed that companies can offer both video and text for the targeted audience to decide which suits them best.

However, for High Return on Investment businesses, video is the preferable way to go. This is because people prefer to watch rather than read long prose. With video, you can turn your static text sales pages to engaging pieces of video content. Some decent video marketing software can easily catapult your business to the next level.

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YTWe all want to be a Social Media Rock star.
Here are some tips to make the most out of your YouTube Channel and become the SM guru you want to be.

1. Make the videos viral, and spread them to as many websites as possible.
2. Use other social media sites like Twitter and Digg to post your videos.
3. Create well thought out, professional style videos that are edited properly.
4. Make sure the sound on your videos is clear and mixed and edited well so
users can clearly hear it.
5. Keep content funny, engaging, and informative so viewers will watch it from
beginning to end.
6. Try to keep the videos you create clean without too much controversial
material.
7. Embed your logo and website into the video somehow. You can do this with
text at the end or beginning, or by including your logo or URL throughout the
entire video.
8. Have goals for your YouTube videos, but remember that there are thousands
of videos on the site, and some have millions of hits while others only have a
couple hundred. Set realistic goals.
9. Make sure you have good camera and editing equipment. If you don’t want to
sink the money into these things, consider hiring a professional.
10. Keep the resolution of the video as high as possible, so it’s as clear as it can
be.
11. Think about overall color schemes. Some videos may record in a yellow or
red hue. This can affect viewer’s opinions subliminally, so try to keep the
colors realistic.
12. Be yourself. Do not lose sight of the purpose and mission of the video. Be
yourself and loosen up when speaking.
13. Remember that nothing is perfect in online videos unless you have a
professional editor, so just have fun and keep the goal in mind.
14. Practice before posting the final video. Do a few dry runs before taping and
publishing.
15. Create a series of ongoing videos or stories, so users will be hooked and
want to learn more.

Try using a few of these tips and see how your engagement and community will grow.