One of the many way coaches can increase their income is via membership sites. This can be very profitable and can used as your signature program or just as an add-on.
Here are a few items to consider before you create your next membership site.
1) Platform: There are many plug-ins that allow you to create a membership site. One of the most common one is Wishlist. This has been trusted for years by many coaches and is one of the first ones that was created. Another great plug in is WP e-Member. If you are already an Infusionsoft user, you may want to consider using their add-on iMember360.
2) Levels: Make sure you pre-plan how many membership levels you want as well as what each level will have access to. This will making the set up a lot quicker.
3) Free vs Paid: A good way to entice people to your membership site is to either offer a limited time discount. Another idea is to offer a few pages to “free” members. This will allow them to savor what you have to offer and want to upgrade.
4) Content type: It will be important to know what content you will be sharing. Are you allowing them to view the content or download the content? Are you adding videos or PDFs? If so, make sure that they are the right size and formats. Also consider if you want to “host” the items on your website server or if you are going to use outside hosting options (You Tube, AWS, Vimeo)
5) Payment: Next you need to decide on how you are going to accept payment for your membership if you are charging. Also you will need to decide if this will be an on-going monthly price or a X-time payment.
6) Timing: Another item you will need to consider is if you want all of the access available at one time or if you want to “drip” the content. Another variation is that it is you want to move the members from one page to another. This is common for “classroom” formats. Many will have the next class “open” once the member has completed all of the steps from the previous class.
7) Branding: Most coaches will have new colors, new logos and banners for their membership site. If you are thinking about this, make sure you ask your website designer what dimensions you need to give to your graphic designer
8) Domain: Here you have the option to make a sub-domain to your main domain. This is a free option and would look like (members.yourdomainname.com). You may also want to consider purchasing a separate domain for your membership site. If you plan on buying a domain, make sure you send all the log in info to your web designer.
9) Security: This will be important now days with all of the hackers. Make sure that you have one of the many free security plug in installed or consider purchasing our favorite- iThemes Security.
10) Expiration: Lastly, you will need to consider is whether or not the content or access to the site will have an expiration date. Many programs are 3, 6 or 12 month programs allowing people to log in only during these times. Others will create a lifetime site. If do a lifetime site, you need to also decide if you are going to continually add new stuff or will it be a one-time set up and members can access the material forever.

With the proper plan and guide, you can have a membership site up and running in a few hours. The key is to have all you need in advance before you send off to your web designer. Also we would suggest talking over all of the above with them beforehand and make sure that they are needing anything else before you begin to start your site. If you are thinking about doing a membership site, we would love to assist you. Schedule your call today and let’s talk.

Online communications are truly the wave of the present. Gone are the days when people would send a letter via a courier. Today, if you want to speak with someone or inquire about something, all you have to do is go online and everything and everyone is yours for the taking. Because of this, a lot of jobs and opportunities have opened up, providing people the chance to work remotely or from across countries, giving rise to virtual assistants who are hired online to do work for clients from any part of the globe.

But despite the lack of face to face communications, there is still a need to maintain a professional demeanor. In fact, due to the lack of context with the help of facial expressions and voice inflections, there is a greater pressure for virtual assistants to be clearer to prevent being misunderstood in their communications whether it is via email or social media.

Read up on some quick tips for a winning online communication tactics for virtual assistants:

1. Place a subject.

When writing an email, always put a subject and make sure that it is pertinent to the items inside it. Emails are not something that people log on to or check via their desktop computers. Emails are a way of life and placing a subject is a way of showing courtesy to the recipient as it makes them aware of what they are about to read.

Furthermore, on a more technical point of view, subject-free emails are redirected to spam or to the junk mail more often than not. So don’t waste that well-written email by placing a concrete thought in the subject line.

2. Use the reply all button with caution.

Nothing puts one’s career in jeopardy than accidentally replying to all. As mentioned, emails are a major communications portal and can be very intrusive. Imagine being inundated by replies going back and forth on a business that you had nothing to do with. So double check the recipient area.

Also, when replying to the sender to confirm understanding, click reply instead. This makes sure that the message is sent only to one person and not to everybody in the email trail.

3. Send big files using big file sharing sites.

Save people’s precious bandwidth and data plans by sending big files such as editable Illustrator files or high resolution photos via a link where they can access these instead of placing them as downloadable attachments. First, they surely would not download it and second, your email will simply clog their whole inbox.

4. Do not be passive aggressive.

When it comes to social media, there is no such thing as a private status update. And if you are friends with a client, then you have basically signed up your account as a professional account, even if it’s personal. All your words can be twisted and misconstrued. To prevent this, stop with the passive aggressive language. If you have a problem for example with a person, settle it privately instead of posting irate messages that other people (read: your client) may think is directed at them.

Mind the language you use and see for yourself how it directly affects your career as a virtual assistant.

Business relationships are going virtual and the demand for virtual assistants is growing gradually day by day. Professionals and business owners are struggling to balance their career and personal life. This causes them to feel overwhelmed and constantly stressed out because their work pile has become a complete hassle. These everyday tasks really can be a pain when trying to find time for yourself. Scenarios such as this is what leads professionals and business owners to find a quick, inexpensive alternative to relieve them of the chaos they are experiencing.

Virtual Assistants Are Versatile
Virtual Assistants are definitely considered “on-call” for a reason. They will work around the clock, if needed, to keep their clients happy. (This includes weekends and holidays.) As independent contractors, virtual assistants take their work seriously and put their best effort forth at all times. Here’s a look at the many valuable skills VAs possess, manage on a daily basis:

1. Newsletter Maintenance
Keeping in contact with your loyal clients is vital to keep your business afloat, this we do understand. Newsletters are a great way to reach out to your clients weekly or daily. This is also a great way to grow your target marketing audience.

2. Social Media Marketing
Social media is a great way to promote your products or services to the public. It is definitely an inexpensive option if you are on a budget.

3. Website Design & Maintenance
Websites are necessary for a growing, successful business. Many consumers have gone virtual, so you are more likely to keep a steady flow of sales with a running website. Your Virtual Assistants offers domains for as low as $9! If you already have a website, it can still be maintained but sometimes changes are good for business.

4. Graphic & Video Design Creation
Visuals are VERY important in the rise of technology. Consumers frequently share graphics and videos through social media networks. This is a great way to reach new people. Graphics and videos are also used when building or reconstructing a website.

5. Shopping Cart Maintenance
When selling through your website, you will need to set up a shopping cart like Shopify, WooCommerce, InfusionSoft, etc. Shopping carts can be a hassle to set up if you are not sure of what you are doing.

6. SEO
Complete optimization of your website means you will generate more traffic and gain more exposure.

This is just a brief summary of what a virtual assistant can do for you and your business. (To view a complete list of services provided by Your Virtual Assistants — click here.)

Virtual Assistants Can Also Save You Money
Believe it or not, hiring a virtual assistant can save yourself a good chunk of change by reducing labor and hiring costs.

1. Virtual Assistants are independent contractors and pay their own taxes.
2. You will not be required to provide worker’s compensation or employee benefits.
3. Virtual Assistants will only charge for their time spent on tasks that are assigned.
4. Office space & equipment does not have to be furnished because VAs already come equipped.
5. Training costs are pretty much thrown out the window once you hire the right VA. Many of them already have experience needed. Just be prepared to send thorough instructions and have plenty of work ready.

If you are ready for more personal time without worrying about your business declining, it may be time to consider a reliable VA to handle all your dirty work while you focus on more important things (like golfing).

thVAs today are always looking for new services to offer to their clients and make more money. Here we will be offering some great new tools that you can use to quickly and easily offer new VALUABLE services to you clients.

This post will be to all the tools to assist you with Video Marketing.

With the new search indexes and Google’s purchase of You Tube, video has become an important medium and almost a “must have” marketing tool. Most VAs shy away from this great service because they have little technical talent and just think this will be too hard and too expensive. The fact is there are some GREAT tools that just got released to make video marketing easier than ever.

VideoMakerFX- This is one of the easiest tools out there to make whiteboard and animated videos. This program has a lot of templates that you can use. Simply pick one and change the text and you are done! ANYONE can do this. If you want to see more on this great new and CHEAP ( only $67.00)  software- click here.   Also make sure you note that if you plan on selling the videos to your clients. you will need to upgrade to the Developer’s license.

Easy Sketch Pro: This is another great program for making hand drawn videos in a flash. The cost is very affordable, only $39.00.  It will take a little longer to learn than the VideoMakerFX, however it will provide a great video foundation to help you market your product or service. There are great tutorials and adds for this program to help you make the most of this program. Also make sure you note that if you plan on selling the videos to your clients. you will need to upgrade to the Developer’s license.

PowToon:  This a monthly or yearly membership program. It is another quick and easy way to create animated videos similar to the VideoMaker FX. It also offers extensive training and a wide variety of templates to use for your videos. Prices start at $19.00  a month but you need to pay for the the year in advance. There is also a limited free version that you can use if you want to play with the program before making the purchase.

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tg_logo_bigVideo Marketing is a very powerful marketing platform for increasing leads and sales. Video is the only medium that communicates emotion. Therefore, it gives you the ability to leverage on the enthusiasm of your customers and staff as no other form of marketing is better at capturing attention than video.

It also introduces your company or business in a very irresistibly entertaining and compelling way. While it takes many touch points before one can achieve a sale, video marketing works to reduce the hustle and bustle of marketing, increasing conversions and sales at much reduced costs.

Videos build very engaging and memorable connections to your business or company brand. Research shows that video messaging is several hundred times more engaging that plain text only. It is proposed that companies can offer both video and text for the targeted audience to decide which suits them best.

However, for High Return on Investment businesses, video is the preferable way to go. This is because people prefer to watch rather than read long prose. With video, you can turn your static text sales pages to engaging pieces of video content. Some decent video marketing software can easily catapult your business to the next level.

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Marketing is one of the most important strategies in business because it introduces the business and its products to the consumers. Video marketing has the ability to take a business to another level as long as the business owner is ready to devote their time and resources. Today, most people are interested in video representation of information as opposed to the traditional text or audio.

With that said, anyone interested in effectively marketing their business should be ready and willing to use all the available resources to propel their businesses forward. It is important to understand video marketing well to get the optimum results. Here are highly effective video marketing tricks to assist you in succeeding.

Good Titles for your videos.

The power of a good title should not be overlooked in the distribution of online videos. Viewers are drawn by powerful and relevant titles which is why you should spend time in creating a title that will attract your target viewers. Keep in mind that the title should represent the content of the video. This means that it should not underrate the video or create a perception of something else.

Always remember that the title will pay a major role in determining the type of people who will be watching the video and taking the necessary action. A misleading title can attract a lot of viewers who will be disappointed in the video and will leave immediately. It is better to have a few viewers who are interested in what you have to offer than a huge useless traffic.

Be Original when coming up with content

People have seen quite a lot of things on videos and to get more attention, you will have to be unique and original. Instead of copying what most of the other people are doing, do your own research and put yourself in the viewer’s shoes. This will help you not only in creating something original, but in attracting the attention of the viewers.

Have A Marketing Strategy

It is crucial that you understand that making the video is just the first step. You will need to take the video where your viewers are and this calls for an effective marketing strategy. It is true that the video will be marketing your business but you will also need to market the video so that it can deliver positive results.

You should use all the necessary resources to ensure that as many viewers as possible are viewing the content. Embed the video on your business website and use social media to push the video to a wider audience. The more relevant viewers you get the more people you will have interested in your business and its products.

Have Goals

When you are creating a video to market your business, you should have goals. This is what you want the video to do for your business, do you want people to click on a link, visit a web site, take part in a survey, or like a social media page? Having well defined goals will assist you in achieving them by setting the marketing strategy properly.

It is possible to have a viral video which is useless because you have not given the viewers a way forward after they watch the video. Make sure you lay out everything in a funnel strategy where all efforts are focused on leading the audience to a particular direction that leads to more sales.

Be Consistent

People are always searching for fresh interesting content online and to succeed in video marketing, you should be consistent in positing new content. You also need to ensure that your new content is not only driven by quantity but also by quality. This means that you should be consistent in posting new content and also in keeping everything interesting to the viewers.

You Don’t Need A Fortune

Marketing does not have to be expensive. This also applies to all its strategies such as video marketing. You do not have to go all the way and get professionals to do the videos. Though quality is important, it is not a must that you break your bank account. Focus on high quality videos that are simple to cut down on the cost of the entire process.

Video 1Videos have taken content marketing by storm. The power of video making for small businesses is far greater than what any other medium holds. Marketing via video has increasingly become very popular since it is far reaching and has yielded very good results in many marketing campaigns.

Future statistics and expectations.

According statistics carried out by Cisco, Video will account for 69% of consumer internet traffic by 2017. This means that Video-on-demand traffic will have trebled by that time. This is a fine indicator of its rapid growth.

Online video is becoming a very popular means for people to quench their thirst for information and entertainment. Small businesses that may fail to include it as an important element in their internet marketing strategies will most probably be phased out of the market very soon.

Various studies have shown that more than half of the companies in operation today are already employing this medium. A figure that can only predict the endless possibilities this type of marketing holds.

Nielsen Media Research claims that 64% of all marketers are expecting video to dominate their strategies in the near future.

Human behavior when it comes to video.

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You have perhaps seen a very interesting or even funny video on the web. You may have even wondered how the creators of such videos cash in from their work. Can you really make money with videos?

You will get surprised to find out how much money people are making from such videos. The following are some of the most effective ways to get the most out of your creativity.

Using YouTube

You can get a share of revenue from YouTube. Every month, over a billion people are visiting YouTube. The channel is making over 4 billion dollars every year through advertisements.

It is possible for you to get a share of this revenue by uploading your videos to this channel. To enable you do that, you will need to sign up with Google as a YouTube partner.

After signing up, you will then proceed to create interesting videos and upload them to the YouTube channel giving them a short description. Some adverts will be placed next to your video depending on your type of audience.

Whenever someone clicks on the advert before or after watching your video, a certain portion of revenue is credited to your account. The amount may be very small but it can build up to a good amount if a big number of people watch your video.

It therefore boils down to how many people will watch the video. To make your video go viral, you need to be creative and target the right audience. You also have to give it a very catchy description and ensure its presence in social media.

Apart from YouTube, you could also sign up with other revenue sharing sites such as Revver, Blip.TV, Google video, eefoof.com and many others.

Affiliate Marketing

It is also possible to make a kill with your videos using affiliate marketing. To start off, sign up with an affiliate marketing program where you can earn some money by referrals facilitated by placing affiliate links next to your videos.

You could create a webpage and upload your videos to the page. When people visit your site, some of them will click on the affiliate links after watching the video. You can then earn a proportion of revenue made through that link

Creating Google video websites 

Create a website for a specific niche that you are interested in and embed Google videos that are related to your niche. You can then monetize your videos by using Google Ad Sense or using other related links.

Selling your videos

There are a number of sites that are willing to buy your videos to stock them in their site. They must however be quality and professional videos that other people would want to use in their websites.

A good example of such a site is iStockVideo.com. In addition to buying your videos, they also pay you for inviting other people to upload videos in their website.

Get sponsors for your videos

If you can create professional and interesting videos that are appealing to a certain audience, then you can get some advertisers willing to sponsor them. You can then give them an opportunity to advertise during or after the video.

You could also promote their services and earn some commission by making a call to action after your videos.

Using Videos to support your own business

It is also profitable to use videos to promote your own products. This can increase sales by converting viewers into potential customers. Create a video that will interest a certain audience and advertise your products using it.

Create videos to advertise local businesses

Form a partnership with local businesses in your area and create some videos to market their products. This can be effective if you choose a specific line of business and create something that interests potential customers in that niche.

It is therefore evident that you can really make money using videos. However, not everybody will succeed in this field. You have to devise an effective strategy that will make your work stand out from the rest.

Choose one or a combination of techniques that you believe will work best for you. Do not expect to become a billionaire overnight but remain consistent and you will get income streaming in faster than you expect.

We are  giving a 50% discount on all Animated/Whiteboard/Prezi and Powtoon Videos until Sept. 15th,Click here to see some examples.

If you market your business with videos, are you using Google+ Hangouts as well? If not, this is something that you should really consider adding to your
marketing strategies.

Google+ Hangout is an easy way to hold an online meeting or product demonstration with up to 9 attendees. You can still invite others to watch your live event, so you can technically have an unlimited audience.

As you are already aware, video marketing is huge and a great way to get tons of traffic to your sites. Google now owns YouTube which is why using Google+ Hangouts is a no brainer. Plus the benefit of a Hangout is that once your video is finished it is automatically uploaded to your YouTube account.

The only requirements to use a Google+ Hangout is that you need to have a Google account and email. If you do any type of online marketing you will have these in place already.

When it comes to using Hangouts you need to know that you don’t have to present an “On Air” broadcast. While this is a very popular option, it may not suit your business needs or marketing plan.

It is also possible to set up one on one sessions as well. These would be good for coaching type calls, interviews and for talking with clients privately. This private option can be used for many types of calls and discussions that you don’t necessarily want to broadcast to the world. Once your video is uploaded to YouTube you can make it private or unlisted. This way only people with the link can view the video.

Using Google+ Hangouts is a great way to make a variety of business videos including: marketing ones, product reviews, tutorials and how to type videos. The automatic uploading to YouTube can save you time and allows you to easily create a channel with lots of videos.

Remember that videos rank well on all the major search engines, especially Google. So why not keep in their good books and incorporate Google+ Hangouts into your video marketing methods?

Running a business and incorporating online strategies makes good business sense. As a marketer it is always important to stay abreast and use all the current marketing trends as much as possible. Don’t get left behind, position your business as a forerunner when it comes to marketing using Google+ Hangouts.