Right now you’re in DIY mode. You’ve got a lot on your plate and you’re barely handling it all.

Plates are a’ spinnin’ and man are they fuuu-ulllll. If they come tumbling down, there’s going to be quite a mess–but you know there will come a time when you need to take that step and get some help. But, how do you know you’re ready? Well, that’s what we’re going to talk about today.

Let’s play Do, Dump, or Delegate!

In this little game, I’m going to present you with 3 situations. Then, I’m going to ask you to assign Do, Dump, or Delegate to each. ‘Do’ means you would do the tasks yourself. ‘Dump’ means you would dump some tasks off your plate. ‘Delegate’ means you would hire someone to take care of some tasks for you. Let’s get started.

Situation 1: You’re chest-deep in your business. Things are starting to get off the ground, but you aren’t quite earning a steady profit yet. You’ve got a lot of things to do and a lot of opportunities you can take advantage of. Some things are clicking, while others are falling through. Traction is just around the corner, but you’re still feeling overwhelmed by shiny objects.

Do, dump, or delegate?

Situation 2: You’re just starting out and you’ve learned a lot in a small amount of time. You know you still have a lot to learn, but your enthusiasm keeps you busy and you want to make money sooner rather than later. Shiny objects are everywhere, but you’re willing to experiment if it means finding the right strategy. You’re not overwhelmed yet, but you know you can’t continue on in the same way you’re doing things now–not for long anyway.

Do, dump, or delegate?

Situation 3: You’re starting to get more focused on the things that actually work in your business. There’s money coming in and you’re regularly investing in your business. You have a lot on your plate, but most of it is necessary to keep your business running. You’d really love some time away from your business or more time to do the important things in your business.

Do, dump, or delegate?

What were your answers? Which situation made you say “do?” Which made you say “dump?” What about “delegate?”

If you answered “dump” to situation #1, you were right. In this situation, it’s best to dump some of the tasks on your plate by prioritizing and focusing on the strategies that are working the best so you can bring in the money you need to hire someone in the near future. You might consider hiring out just a few things if you can afford to.

If you answered “do” to situation #2, you were right. When you’re just starting out and you aren’t quite sure which direction you’re heading in yet, it’s best to hold off on hiring. You need to have a little time to experiment with your business to make sure it’s really what you want. It’s also important to take some time to learn the ropes before hiring someone so you don’t end up hiring someone for the wrong reasons. The time to delegate will come when you’ve figured out how to structure your business.

If you answered “delegate” to situation #3, you were right. It’s important to be able to pay whoever you’re going to hire, so bringing in a steady income is crucial. You also need to have some idea as to what strategies to focus on so you’re not wasting money hiring someone to do something that doesn’t make an impact on your business.

What’s your situation like? Maybe you’ve already hired someone. Maybe you’re thinking about hiring someone very soon. Compare your situation to the ones above and you might get a better idea of whether or not you’re ready to delegate.

Before you do take that step and hire someone, you will want to make sure you’ve got certain things in place–communication, access to the tools and resources they’ll need, a clear list of tasks and responsibilities for them, and your expectations for what they’ll help you do.

Here’s some quick tips for all those:

  • Communication – Slack.com (Look it up! It’s awesome!)
  • Access – Dropbox.com or Google Drive (For sharing files)
  • Access (Part 2) – LastPass (For sharing your passwords securely. Comes in handy when you hire someone to post to your social media.)
  • Task Management – Airtable.com or Trello.com (I prefer Airtable and use it to organize most of my business.)
  • Expectations – Contract (Provided by you or the person you hire. Make sure you both agree to all the terms.)

Okay, now get out there and prepare to delegate. Whether you’re ready now or not, you can take some steps toward preparing for it right away. Just worry about prioritizing and streamlining your business to make things easier for you and your new team member.

IMG_20160622_160356Bio: Kayla Curry is a coach who focuses on productivity, setting goals, starting habits, and boosting confidence. She loves figuring out creative ways to overcome problems. To find out more about Kayla and how she can help you reach your dreams, visit courses.kaylacurry.com

All too often I hear from both clients and friends,

“I have a website, but it is just not me” or, “I have a website, but I am embarrassed to tell people to go to it.”

Sound familiar?

If you have thought this, or know someone who has, you are not alone. A website is often an afterthought to many starter businesses.

More often than not,  people almost always think.

“I can do it myself, how hard can it be. ” or “I saw a, Create your website fast, easy and free ad”

Though, those options are always OK, they are usually not really your business a lot of  options and end up being more like a personal one pager.

Websites should be considered your tool for communication. They are there to talk to every person in the world about what you do, sell or offer when you are not available. It is a method of giving your future clients, or your current clients access to you 24 hours a day.

Did you know that the majority of the people in the world spend less than 15 seconds on the average website searching for potential information of interest? Even less on sites that they happen upon, or click ads to get to your website.

So that it is important to to get someone’s attention withing that 15 seconds.

Now if you were talking to people on the phone, you could only speak to 1 person every 15 seconds, but with a website, you could potentially speak to hundreds at a time, every 15 seconds.

So you might be thinking, “that’s easy” no? So allow me to ask you a couple questions.

  1. Are You a Graphic Designer?
  2. Ever configured hosting services?
  3. Do you have html and css knowledge?
  4. Do you know php?
  5. Ever set up an ecommerce site or membership site?
  6. Do you have knowledge of joomla or wordpress?
  7. Do you have a branding package?
  8. Do you know how to setup security for a web?
  9. Do you understand how SEO works?

These are just a few of the pieces of knowledge or expertise needed to create a truly captivating site. Although not every site requires all of that, and many can be done by installing simple plug and play WordPress plugins, so no big deal right?

Well I won’t tell you, you can’t or shouldn’t build your own site. I will say that if you want a site that really delivers you need to do a few things first.

  1. Talk to a Coach

Talk to a Coach if you have not already. This will help you get a true understanding of the direction your business needs to go. It does not matter if you are a coach or an entrepreneur, having an outside perspective who works to help you get your business going is not only a smart move. It helps with separating your personal feelings out of the way and keeping your website goals in focus.  We all think to ourselves “I know what I like.”

Of course you do, we all do, however what we might like, may turn off another person. Often people like things that do not really work or are not in the best interest of the business.

For example, your favorites colors are Bright Neon Green and Hot Pink.

To you this sounds really good, and you want your branded colors to be that, however your business is Coaching Executives to look more professional. These colors most likely wouldn’t really work. I know, I know, if you were a Professional Coach for Executives you would not be thinking in those colors, however you would be surprised the ideas people have for branded colors that do not understand the finer points of branding.

  1. Talk to a Designer

A designer can really help you.  They can take your branded colors and your information and organize them into a truly captivating site. You may consider yourself a designer, or may even be one, however if you are not, now is not the time to try to become an artist. Visually captivating does not mean Van Gogh or Jackson Pollack on a website.

Clean and beautiful are the keys of a great website. A designer will lay out your web ideas entailing use of color, ease of navigation, simplification of information, and know how to squeeze everything you want to say and the images you want to show into your website, in a way people can easily see.  A well designed site will know what makes people want to stay on your site and to want to learn more.

  1. Know your Targets

You should know always your target audience, this will help the designer. This is another thing a coach can help you out with, if you do not know who your audience is. A site that is visually captivating for a millennial may not work for the baby boomers. Knowing whom you are wanting to target will make sure your site is built to stand out.

  1. SEO

Yes that’s right SEO  (Search Engine Optimization), if you are unfamiliar with this, then you have some more research to do. It is the key to making sure that when people go searching Yahoo, Google or Bing or whatever search engine they may choose, they will find you.

This is accomplished by seeing that your content, use of words, traffic and Social Media, site architecture, trackers and more are organized in a way that makes it easy for the search engines to find and list you.

Back in the early days it was as simple as a couple lines of code that had your keywords and key phrases. But this system was abused by people using the alphabet as keywords and would type in keywords that had nothing to do with the actual content of their site. And of course this lead our searches ending in mountains and mountains of porn, sales pages, spam or just plain junk.

Now the system is refined. It is made to work for business like yours and ranking them, instead of the porn site first. With a designer who knows how to set those systems up in your favor, you can get listed near the top of the categories pertinent to your website.

  1. Someone to talk to.

Some designers just want your info, badda bing, badda boom, they build a website. Your input is not necessary, they just want to cookie cut the sites. In and Out and they are done.

After they are done, it is like you sat down at a busy restaurant, was served a meal and the Waiter is hovering around your table waiting for you to leave so he can reset your table for the next. You are mow left not knowing even how to use this website you just paid for, how to update it or even how to post your own blogs.

It is important to find a designer you can talk to. Someone who is not just emails, but will get on the phone, will screen share, and will be there to show you all about your site. One who will teach you how to manage and control the site as a tool in your business. You want to be able to know how it all works so if you need to, you can maintain it, or tell another you hire to maintain it the way you want.

No different than any device you own, you may not care how it was built, and every part that went in it, but you do want to know how the remote control works, in full.

One last and final thought.

Many people believe once a site is built that’s it. It is done no need to worry about it anymore. Here is my web address go check it out and have a nice day.

Wrong, so wrong. Your website, as I stated earlier, is a tool in your business. What I did not say then, is that it is a living breathing part of your business and should be as flexible as you are. It should be capable of changing quickly without the need for a full redesign. Your business is constantly moving, you have new programs or products, webinars, seminars, retreats and all the great things you all do.

So your website should also reflect that, a site that is a living and breathing part of your business will continue to get visitors, both new and repeat. No one is going to go to a site over and over that never changes nor offers anything new. They have been there, seen it, have the t shirt to prove it, and no need to go back.

Your website should be more like. “Oh Wow, there is a new video on SOandSo.com about “This Guy is a Website Superstar” (see how I did that?)

That is what makes people come back over and over, and they want to know what you have to say or offer. They tell their friends who tell their friends, who tell their social media channel, who like your page and retweet your message of the day. And so, your audience is buzzing and a “Star is Born” on the good old interwebs.

Thank you for reading. (Tips his hat)

Website creation is one of the most (if not the most) detail-oriented projects that you can undertake. From your hosting service to your site content and the search engine optimization strategies that you’ll employ, there are a lot of things you need to consider if you are to ensure that your site will attract more customers and bring in more profits to your business. When just starting your site, the primary things you’d have to think about are your page lay-out, content, and website graphics.

Sure, content is king when it comes to website creation, but that content should be presented in an appealing manner—that is, if you want your readers to stick around for a long time and read all that you have written. Surely, you know this: a page filled with lines and lines of text alone is plain bland and boring, period. You wouldn’t want to read it yourself, and so much more do your readers.

To spice things up, you need visual enticers—graphics! You need to incorporate colorful and appealing graphics in your site to entertain your readers and make their site visit and browsing a more enjoyable experience.

The Types And Benefits Of Web Graphics

Other than being eye candies to your site visitors, the different types of web graphics give many other benefits, as follow:

• Logo. This is the primary graphic that your visitors will see when they click on your site. It gives identity to your website and the company that the site represents.

• Photos and Illustrations. These graphics help you convey the message in your text. A picture paints a thousand words—your web graphics help your readers easily understand you. If you’re offering a particular product, no amount of words can describe it better than a photo of the product itself.

• Charts. Like photos and illustrations, charts help you convey your message. These are particularly helpful if you’re discussing data and numbers to show comparison (i.e. to show how much more clients you have compared to similar companies in the field).

• Graphic Links. These graphics facilitate easy navigation within your site. They are more effective than text links because they are easily seen.

• Borders, Frames, Bullets, Etc. Although these may be secondary in function compared to those mentioned above, these graphics pull your site together to give it a neat and a better appearance. They help organize everything you have placed in your site for a better visitor experience.

• Banners. These graphics are not incorporated in your website. Instead, they are incorporated in other sites, linking back to you to increase traffic to your page. It’s also important that you create appealing banners so that more people will be enticed to click.

All the mentioned types of graphics play an important role in the creation and promotion of your business. It is therefore important that you choose the right graphics that you will incorporate in your site. When choosing these graphics, you have to consider a lot of things. You must think about the size of the graphics, their format, as well as the overall effect that they will create on your page.

When properly chosen, website graphics can do a lot in attracting and maintaining a constant stream of visitors to your website. You can browse online to find these graphics or you can create your own.

Graphics are one of the elements that make a website attractive and interesting. In some other websites, these are used as part of marketing campaign in the internet. The graphics communicate with the readers or visitors in a visual form, which sometimes make it enough to convey the message. Website graphics are ideal for those that would like to educate or inform visually the customers or visitors about the basic/main features of a service or product being offered in the site. Graphics that are incorporated in a website are acquired by copying, purchasing from another website, and by own creation.

Why are graphics used?

While graphics give lively effect on a website, these are not considered useful on all types of websites. The use of graphics varies in every website. Some use them simply for entertainment purposes while others use for internet marketing campaign. It depends on the type of website being developed. If the website is more of a content writing site, graphics are not necessary. If it is a service or product related type, the need of graphic representation is highly recommended to give the customers/visitors visual information, and ditto with any marketing related websites, to significantly enhance the products or services internet marketability.

Three types of graphics for websites are available:

The header

The header type is considered the most important of the tree as it is through this graphic where the website owner wants to attract the attention of the online visitors and keep them from toggling off the browser. For this reason, it is a must that the designer incorporates a well-designed header graphics display. A professional designer is therefore considered the right person to do this type of graphics for your website.

The stamped background

The stamped background graphics are used in the web pages. The use of the stamped background is to provide the web pages lively visual of colored letter pads, whether in dark or light shades. It usually has a message stamped on the background reflecting the theme that the website conveys. So, the other purpose of using this graphic display is for the site to maintain the message of central theme all over the web page.

The order-button type

Obviously, the order-button graphics are used for the websites trying to sell services or products. The graphics do not necessarily have to be elaborate since this is where the customers or visitors click if they want to buy a specific product or service from the site. However, it is important to put the graphic button on a visible area of the web page to ensure easy accessibility to the customers/visitors.

Where to obtain

The web graphics can come from various applications. They are usually available through the internet websites and can come for free or with a fee. Either way, it is important that you check first whether the source is available from a public domain free of cost, needs permission from the owner, and/or is a copy right material before copying the graphics. Doing so will avoid you from any online legal or ethical issues.

Website graphics can also come directly from a personal digital camera. Website graphics usually come in two formats: .gif and jpeg files. The .gif comes with smaller color range while the jpeg file has larger range.